What does a single script mean?

Single product script refers to the lines that clearly indicate the selling points and preferential activities of a single product in the form of a table.

Generally speaking, live scripts can be divided into whole scripts and single scripts; The whole live script is based on the whole live broadcast, which standardizes the normal live broadcast rhythm process and content. The whole script framework includes live broadcast theme, broadcast date, broadcast time, live broadcast target, and the division of labor of each post.

The content of single product script generally includes product brand introduction, product selling point introduction, interest point emphasis, promotion activities, various words in the live broadcast room, etc.