The difference between joining and agency

Franchising and agency are different in market difficulty, significance and market operation scope.

1. Market difficulty: If entrepreneurs choose the agency method now, they can only develop a company of 100 million yuan in a certain area, so the requirements for operation will be higher. The company headquarters will conduct a comprehensive survey on the credibility of entrepreneurs, and there will also be certain sales requirements. If you can't reach the company's sales volume, you must bear the agreed compensation. In a sense, joining is only the task of completing sales, and the qualification requirements are not too high. It will be easier to join.

2. Meaning of both: Agency refers to accepting the entrustment of others or facilitating transactions for others within the prescribed scope. At present, the agents in the market are mainly divided into national agents, regional agents and provincial agents. Joining is the organization of an enterprise. There is a contractual relationship between the company and the franchise stores. The company headquarters will provide unique business privileges and cultivate entrepreneurs.

3. Market business scope: Entrepreneurs who choose agents will have a larger business scope. County-level agents, all local products are provided by agents. The way to choose to join is to open a small franchise store in the market, and there is no particularly high requirement. Joining is a way of starting a business, which means signing an agreement with an official brand or franchisee. Official brands or franchisees provide franchisees with a series of services, training and guidance services according to the agreed treaties. Franchisees need to pay enough joining fees and then accept a series of service support provided by the other party. Partner is a common concept in law, which usually refers to a natural person or legal person who invests in a partnership with his assets, participates in the operation of the partnership, enjoys rights and assumes obligations according to the agreement, and assumes unlimited (or limited) liabilities for the debts of the enterprise.