Basics of Management ppt version used by East China Normal University

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April 18, 19:19 The master of management masters - Peter Drucker

Peter Drucker is recognized as the number one management guru. He was born in Vienna, Austria in 1909. Drucker, who is now in his nineties, is still diligent in writing and has published 33 books so far. His new book, "Management Challenge for the 21st Century," teaches companies how to lead change instead of being led by the change.

Drucker published his important book "Concept of the Corporation" in 1946. The book challenged the corporate structure at the time and regarded "decentralization" as the key to corporate organization. The book contains detailed and insightful analysis of successful large enterprises, and it is still a rare good book today. The most important concept put forward by Drucker in management is Management by Objectives. In the traditional management concept, there is only one goal, which is to expand profits; but in the goal management concept, the need for profit is only one of the goals. As long as all important goals are successfully completed, profits will follow. At the same time, management by objectives also provides a deeper and broader understanding of corporate responsibilities. He also believes that the key to improving the productivity of knowledge workers is to focus their attention on real work.

The father of postmodern enterprise - Tom. Peters Tom Peters

Tom. Peters (Tom Peters, born in 1942), in 1982 with Robert. He became famous with the book "In Search of Excellence" (In Search of Excellence) co-authored by Robert H. Waterman, Jr., and was promoted to the list of masters. "Forbes" selected the most influential business books of the 20th century, and "The Pursuit of Excellence" ranked first. It is also known as the "Management Bible for Excellent Enterprises." Who can replace Peters as a management guru? The book summarizes eight characteristics of best-run companies:

1. Move quickly: Management by walking around (MBWA) and free communication. Do it first, then revise it, then try again.

2. Get close to customers: strive to solve customer problems and learn from customers. Everyone has the responsibility to create the best service or product.

3. Allow employees to exert their autonomy and entrepreneurial spirit: fully empower employees, encourage employees to take real risks, and support new attempts.

4. Improve productivity through people: respecting employees and training employees, regardless of their position, are the source of improving quality and productivity.

5. Establish correct values: Profit is a by-product of value. Active implementation can boost morale and make work a pleasure.

6. Concentrate on weaving: Doing what experts do, excellent companies expand internally, a little at a time, and don’t expand too fast all at once.

7. Simple organizational form and streamlined personnel: three pillars: establishing stability, entrepreneurship, and reforming old habits.

8. Be lenient and strict: Establish a control system with appropriate tightness and tightness.

The originator of the learning organization - Peter. Peter M. Senge

Peter. Peter M. Senge (born in 1947) is currently a senior professor at Massachusetts Institute of Technology (MIT). He is the originator of "learning organization theory" and is recognized as one of the great figures who had the greatest influence on business strategy in the 20th century.

His book, The Fifth Discipline: The Art and Practice of the Learning Organization, was selected as the second best book by Harvard Business Review in 1997. One of the five most influential management books of the decade.

Master of competitive strategy - Michael. Porter Michael E. P. Porter

Michael. Michael E. Porter (born in 1947) has taught at Harvard Business School since he was 26 years old and is the youngest tenured professor in the history of the school. Two years ago, he was once again awarded the highest honor of "University Professor" by Harvard University, becoming the 20th professor in the school's history to receive the honor of "Treasure of the School". He is known as a master of contemporary strategy. Porter is also Become the most valuable business consultant.

Since the publication of "Competitive Strategy" in 1980, "Competitive Advantage" was published in 1985, and "National Competitive Advantage" was published in 1990. The Competitive Advantage of Nations, these two books are collectively called the "Competitive Trilogy". No matter which book is looked at, the "grand theory" constructed by Porter is very obvious and successful. Porter's theory, whether it is "competitive strategy" or "competitive advantage", all starts from the perspective of "competition", hoping to use "focus" (Focus), "product differentiation" (Differentiation) or "low cost" ( Low Cost) and other means to achieve a relative competitive position. Business operators should have a sense of competition anytime and anywhere, and compare themselves with competitors anytime and anywhere. This is the basic philosophy of Porter's theory.

Human Potential Mentor-Stephen. Stephen Covey

Stephen. Stephen Covey is well-known for his book "The 7 Habits Of Highly Effective People", and he was even listed as one of the 25 most influential Americans by Time magazine. . He taught people how to "fish" and helped millions of people experience a fruitful life. Moreover, this kind of personal effectiveness far exceeded material abundance. It was also a moral life and a happy life. It can be said that Covey's philosophy has given people great inspiration. He firmly believes that some principles in traditional intelligence must be adhered to, and some conclusions that appear in the face of science must be surpassed. He uses this as an important cornerstone for us to look at The world's paradigm can be changed.

Built to last forever - Zhan Xi． Jim Collins

Jim Collins. Jim Collins’s work is my favorite reading in recent years. Among them, he talked about the so-called "fifth level of leadership" in his classic "From A to A+" (Good to Great). He believes that Level 5 leaders possess dual qualities: they are kind-hearted but strong-willed; they are humble but courageous.

What particularly impressed me was the leader’s “windows and mirrors” psychological philosophy. Collins observed that when times are good and facing success, what an outstanding leader looks out of is the window. He will see the people outside the window. Through the window, he sees the efforts and dedication of many people; when adversity comes, When they fail, outstanding leaders see a mirror. They see themselves in the mirror. They reflect on their own responsibilities and do not blame others for their mistakes.

The master of corporate transformation - Michael. Michael Hammer

Michael. Michael Hammer has been named one of the most outstanding management gurus by Time Magazine and Business Weekly. In 1993, he and James Champy co-authored the book "Reengineering the Corporation – A Manifesto for Business Revolution", which was the first time the term "Reengineering" was used.

They studied the reforms carried out by many outstanding American companies in the 1980s, and they all adopted almost revolutionary transformation projects, so they called them "Reengineering". The book defines corporate reengineering as "fundamentally rethinking and completely redesigning an enterprise's operating processes in order to achieve dramatic improvements in important organizational performance such as cost, quality, service, and speed." It opens up the field of corporate reengineering. Standardize the scope of business management issues in the 1990s.

The Navigator of Marketing-Philip. Philip Kotler

Professor Kotler is one of the world's leading authorities on modern marketing. He currently serves as an emeritus professor of international marketing at the Kellogg School of Management at Northwestern University. He is the author of twenty books, including Marketing Management: Analysis, Planning, Implementation, and Control, the most widely used marketing textbook in MBA programs around the world. Kotler's work has been published in fifty-eight countries or regions in twenty languages, and is regarded as a classic book on marketing by thousands of young students and business people, <> was selected as one of the fifty best corporate textbooks in the world by the Financial Times.

EQ Master-Daniel. Daniel Goleman

Daniel. Daniel Goleman (born in 1946) published the book "EQ" (Emotional Intelligence) in 1995, which set off a strong whirlwind around the world and made the term emotional intelligence quotient (EQ) a popular term nowadays. . Goldman discusses Emotional Intelligence in his book, but the title of his book is preceded by two oversized letters EQ. His intention is to shift people's attention from IQ to EQ. He believes that people must first understand the importance of EQ and change the traditional concept that only valued IQ in the past and believed that high IQ equals high achievement. He concluded through scientific demonstration: "EQ is the most important survival ability of human beings." At most 20% of achievements in this life can be attributed to IQ, and the other 80% is affected by other factors (especially EQ). Goldman believes that the key factor affecting the success or failure of organizational leadership lies in leadership EQ skills. In any human group, leaders have the greatest power to influence everyone's emotions, and only the most outstanding leaders can realize that emotions play an important role in the workplace, which can not only achieve tangible results such as improving corporate results and retaining talents, etc. There are many important intangible gains, such as improved morale, motivation and sense of responsibility.

Japan’s chief management guru—Kenichi Ohmae

Kenichi Ohmae (born in 1943), Japan’s chief management guru, authored “A World Without Borders” in 1990 》 book.

Kenichi Ohmae's most famous topic is: "Globalization". "Globalization" is indeed the most important economic, social, and political trend in the world in the past ten years. However, in terms of the actual environment of business operations, Kenichi Ohmae believes that : This is just one of the factors that influence decision-making. Rapidly developing digital technology, suddenly becoming more and more important outside the industry income, and even intangible assets that have soared in value - brand, image, etc. are all new aspects that are rewriting the competition rules of traditional enterprises.

The most innovative organizational behavior master - Charles. Charles Handy

Charles. Charles Handy (born in 1932) is the most famous contemporary British management guru. Famous for its new concepts of "the relationship between organizations and individuals" and "the form of future work". Handi, like Dulac, did not receive much professional education. He had been working in the business for many years. He was the general manager of an oil company, while Dulac was a banker. He was as interested in politics and society as in management, and he was a general scholar. .

Handy's first book, "Understanding Organizations," was published in 1976. Some of the ideas in the book have now become the management bible. The Age of Unreason, published in 1989, predicted drastic changes in industry and economy, and its impact on the 1990s and the early 21st century can be compared with Dulac's The Age of Discontinuity. Discontinuity) is comparable to the influence of the 1970s and 1980s. The "1/2x2x3" rule he invented is both simple and creative. He believes that it will become the survival condition of all enterprises: only one in two people has a job and gets two salaries, one is his original salary, and the other is lost. Another worker at work, but doing three times the work.

Brand positioning master——Jack. Jack Trout

is currently the president of Trout & Partners. The company is a well-known consulting firm in the United States with offices in twelve countries around the world. Its clients include AT&T, IBM, Merrill Lynch, Southwest Airlines, and some Fortune 500 companies. Quter was the first to popularize the concepts of product positioning and consumer mentality, and is considered one of the most influential marketing masters. Quter is the author of several important books that are widely recognized in the field of marketing, including Positioning, Marketing Warfare, and The 22 Immutable Laws of Marketing. The latter has become a "bible" for marketing practitioners.