The development history of Baicaowei

Adhering to the purpose of "let more people eat more healthy food", Baicaowei snacks continue to accelerate the pace of innovative independent brand building, build core competitiveness, and the company's comprehensive economic strength has been rapidly improved .

2003----2009

In 2003, the first Baicao flavor snack store was created

In 2005, the 16th Baicao flavor snack store was created. The Baicaowei trademark was successfully registered

Hangzhou Holmes Food Co., Ltd. was established in 2007, focusing on product development and production.

In May 2008, the list of donations for the Wenchuan earthquake on Zhejiang Charity Network

In June 2008, 1 set of TV station in Hangzhou City, Zhejiang Province lt; hot soil under sand gt; special report

In December 2008, Zhejiang Pan'an TV Station and Pan'an News reported on sending warmth to lonely elderly people

Hangzhou Baicaowei Food Co., Ltd. was established in 2008. The company is headquartered in the beautiful Xizi Paradise Hangzhou.

In April 2009, Jinhua TV Station in Zhejiang Province reported that Baicaowei fully funded a leukemia donation gala for Zhejiang Normal University students

In August 2009, Zhejiang Chain Management Magazine featured a report

In October 2009, Zhejiang Pan'an TV station <; Southeast and Northwest Pan'an people>; Special report

In December 2009, Zhejiang Pan'an TV station, Pan'an Newspaper, and Zhejiang Elderly News reported Sending warmth to the lonely elderly

In 2009, Hangzhou Baicaowei Food Co., Ltd. changed its name to Hangzhou Baicaowei Enterprise Management Consulting Co., Ltd., focusing on brand maintenance and promotion, packaging graphic design, marketing planning and promotion, and chain management. That year, 62 new stores were added, bringing the total number of stores to more than 100.

2010

In 2010, Hangzhou Baicaowei Enterprise Management Co., Ltd. was officially approved by the Ministry of Commerce as a Chinese franchise enterprise.

On December 6, 2010, at the invitation of Alibaba, it officially entered Taobao Mall, and the "Baicaowei Flagship Store" was opened for business, starting the e-commerce process.

2011

In February 2011, Hangzhou Wanghong E-Commerce Co., Ltd. was established to focus on the e-commerce market.

On March 18, 2011, Taobao Mall’s orders exceeded 15,000 orders on that day, and its daily sales exceeded 500,000. Taobao Mall’s food category ranked first.

On May 28, 2011, the company received its first venture capital investment of 10 million yuan.

On June 13, 2011, at the invitation of Tencent, it officially entered QQ Mall, and Baicaowei QQ Mall flagship store was opened for business.

2012

In March 2012, at the invitation of No. 1 store, Baicaowei No. 1 store was officially opened for business. The store sales exceeded 1 million that month.

On April 21, 2012, Baicaowei's first customer meeting was successfully held at the Gejiang Weijia Hotel in Hangzhou. More than 30 members from all over the country enthusiastically participated in the meeting.

On May 15, 2012, the flagship store of Baicaowei Jingdong Mall was opened for business

On May 29, 2012, the founder and CEO of Baicaowei attended the China Chain Management Summit and the President of North and South Chain Enterprises Forum, Baicaowei won the "China Chain Store Golden Kirin Award for the Most Growing Brand."

Baicao Weishi was born on July 25, 2012. After 72 hours of intense shooting and production, the first phase of Baicao Wei to Support the 2012 London Olympics was launched on the 28th

July 2012 On the 30th, Baicaowei went to Anhui as the vice-president unit to attend the 2012 Second Standing Council Meeting of the Second Zhejiang Chain Franchise Association

On August 14, 2012, Baicaowei Qiandao Lake Special Training for 2 days and 1 night The camp closed successfully

On September 4, 2012, Baicaowei’s Amazon flagship store went online

On September 17, 2012, the first issue of Baicaowei’s first magazine “Be & Cheery” was launched Published, and launched the Mid-Autumn Festival mooncake sending activity at the same time, giving away free mooncakes worth more than 300,000 yuan.

On September 26, 2012, Hangzhou Taodao Technology Co., Ltd., a subsidiary of Baicaowei, was established with a registered capital of 5 million. The establishment of Taodao will provide strong technical support for the e-commerce team!

On October 13, 2012, the Baicaowei Dangdang flagship store was launched online

On November 8, 2012, the Baicaowei Operation Center moved from the Singapore Industrial Park to the Hangzhou High-tech Incubator Park and opened The company's new development journey.

On November 11, 2012, Tmall’s Double Eleven sales exceeded 5 million on the same day, ranking among the top three in the food category.

On November 14, 2012, Baicaowei and Zhejiang University of Communication signed a strategic cooperation agreement, and the solicitation for the "Baicaowei" competition began. Baicaowei will provide a competition fund of 500,000 yuan for this event!

On December 6, 2012, Baicaowei celebrated its 2nd anniversary, and the 2nd anniversary special issue of "Be & Cheery" was launched

2013

January 7, 2013 The "Be & Cheery" e-magazine was launched on February 2013. In February 2013, Hong Kong TVB movie star Hui Shaoxiong became the spokesperson of Baicaowei.

On March 14, 2013, Long Anding, the former Vice Governor of Zhejiang Province and Vice Chairman of the Provincial Committee of the Chinese People’s Political Consultative Conference, and his wife visited the company.

From March 22 to 27, 2013, Baicaowei participated in the 88th Chengdu Spring Food and Wine Fair.

On April 16, 2013, the founder and CEO of Baicaowei, as the representative of Xiasha Entrepreneurship, was reported by Qianjiang Evening News.

On April 17, 2013, the company established a "new product evaluation team" and an "arrived product evaluation team" to help consumers select products and check arrival.

On April 22, 2013, the company organized a donation event for the Ya'an earthquake. It donated 11,955 yuan in two days, all of which were donated to the disaster area through the One Fund.

In May 2013, Baicaowei celebrated its 10th anniversary.

On July 27, 2013, Baicaowei's 2013 "Summary and Improvement, Surpass Dreams" mid-year conference and brand launch conference was held at the Gejiang Weijia Hotel in Hangzhou.

In August 2013, Baicaowei became one of the internal beta merchants of Sina Weibo Taobao version.

In October 2013, Baicaowei reached a strategic cooperation with STO Express and became the first major merchant to enter STO Express.