Focus on developing the “night economy” and building Zhengzhou into a “night commercial capital”

Study and issue opinions to support the development of B&Bs and create B&B clusters with outstanding cultural characteristics; by 2022, build 20 provincial specialty consumption centers; allow market operators to adopt "shops" under standardized and orderly conditions Sales are carried out through "outside" and "open-air markets"; encourage and support scenic spots to be open to children under 14 years old and seniors over 60 years old for free...

A few days ago, the General Office of the Henan Provincial People's Government issued the "About Further Expansion of "Several Opinions on Consumption" (hereinafter referred to as the "Opinions") to further release consumption potential and promote consumption upgrading.

Sun Ke, chief reporter of Henan Business Daily

Cultural tourism consumption, our province must create a B&B cluster with outstanding cultural characteristics

The "Opinions" proposed that our province must implement The "Grand Scenic Area" improvement plan will research and issue opinions to support the development of B&Bs and create B&B clusters with outstanding cultural characteristics. Focusing on leisure, small group and high-quality products, we will increase the number of mid-to-high-end customized cultural and tourism products. Launched combined tourism products such as "high-speed rail tourism" and "hotel scenic spots".

At the same time, we should vigorously develop local tourism, surrounding tourism, urban tourism, rural tourism, and night tourism; promote coordinated and complementary development with neighboring regions and provinces, and carry out "maximum sharing of resources, complementary characteristics, and tourist attractions". "Exchange" action.

Urban consumption will build 20 provincial characteristic consumption centers by 2022

The "Opinions" propose that our province should give full play to the radiation of urban consumption in accordance with the functional characteristics of the city and around the living needs of residents. , lead and drive, and provide diversified and high-quality consumer goods supply. Actively develop the housing rental market and promote the healthy development of housing consumption. Promote the standardized and branded development of elderly care, childcare, housekeeping and other services, and vigorously increase service supply. Support Zhengzhou and Luoyang in building international consumption center cities, support Kaifeng, Anyang, Nanyang, Shangqiu and other cities in building regional consumption center cities, cultivate a number of highly representative new consumption demonstration cities, and create consumption regional growth poles. By 2022, 20 provincial specialty consumption centers will be built.

We must also focus on developing the "night economy" and create an upgraded version of local night consumption brands such as Zhengzhou's "Night Commercial City". Market business entities are allowed to conduct sales through methods such as "outside stores" and "open-air markets" under standardized and orderly conditions.

The consumption of bulk commodities shall implement the comprehensive cancellation of the policy of restricting the relocation of second-hand cars

The "Opinions" clearly support the introduction of policies to promote automobile consumption in various places, implement the comprehensive cancellation of the policy of restricting the relocation of second-hand cars, and implement Second-hand car dealers are levied a reduced value-added tax of 0.5% of sales. Promote the consumption of updated home appliances and furniture, support local governments in introducing subsidy policies for home appliances and furniture consumption, trade-in of old smartphones, and home appliances sent to the countryside, and promote the construction of pilot projects for recycling and processing systems of used home appliances.

New consumption actively develops the "live broadcast economy", "Internet celebrity economy" and "stay-at-home economy"

The "Opinions" pointed out that physical retail enterprises are encouraged to digitally transform, transform and upgrade, and expand the "online economy". "sales, offline experience, contactless delivery" omni-channel marketing, and develop "cloud shopping" and "stay-at-home consumption" models. Actively develop the "live broadcast economy", "Internet celebrity economy" and "home economy", cultivate and improve the live broadcast industry chain, create an online multi-platform traffic matrix, and hold live broadcast e-commerce festivals and other activities.

Our province will also encourage local joint platform enterprises to develop new business formats and models such as "online food markets", "online restaurants" and "online supermarkets", and provide free training and business guidance.

Policy guidance to expand the scope of ticket price discounts

In terms of policy and measure guidance, the "Opinions" propose that we should focus on consumption nodes such as Labor Day, Dragon Boat Festival, National Day, and winter and summer vacations. , carry out special consumption promotion actions. Time-honored enterprises are encouraged to expand their markets, and various localities can reward enterprises that obtain the titles of "Chinese Time-honored Brands" and "Henan Time-honored Brands".

Support free or low-cost opening of sports venues, museums, libraries, etc. In addition, the scope of ticket price discounts will be expanded, and ticket exemptions and exemptions for tourist attractions will be promoted by category. Encourage and support tourist attractions and sports and leisure venues to be open free to children under 14 years old and senior citizens over 60 years old.

Background

In the first quarter, our province’s total retail sales of consumer goods moved back two places year-on-year in the country

A reporter from Henan Business News learned that since this year, The consumer market in our province has generally continued its upward momentum since the second half of last year.

In the first quarter, the province's total retail sales of consumer goods increased by 28.1% year-on-year, and the total volume basically returned to the same period in 2019. The province's online retail sales increased by 39.1% year-on-year, of which online retail sales of physical goods increased by 32.4% year-on-year, which were 9.2 and 6.6 percentage points higher than the national level respectively; consumption upgrade commodities grew rapidly, and 20 of the 23 categories of commodities above designated size were retailed achieved positive growth.

However, due to the impact of multiple factors such as the COVID-19 epidemic and the policy of residents celebrating the New Year in situ, the recovery of consumption has been uneven. The total number of cross-provincial travel for business and tourism among residents is lower than the same period in normal years. Accommodation, catering, petroleum and products, etc. Consumer demand is less than 90% of the same period in 2019, and sales of household appliances and furniture have only recovered to about 70% of the same period in 2019. The year-on-year growth rate of total retail sales of consumer goods in our province in the first quarter was 5.8 percentage points lower than the national average, and the ranking (23) moved down two places year-on-year.

In order to implement the strategic deployment of the Party Central Committee and the State Council to expand domestic demand and accelerate the formation of a new "dual cycle" development pattern, consumption will play an important role in driving economic growth, further release consumption potential, and better satisfy the people. In order to meet the consumption needs of the masses, the Provincial Development and Reform Commission took the lead in drafting the "Opinions" based on the actual conditions of our province.