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Classic book on hotel management ""
Recommended classic hotel management books
In order to help you better manage your hotel, below, I recommend classic hotel management books for you. I hope it will be helpful to you!
"The Service Secrets of the Imperial Hotel"
If you want to understand what hotel service is, you should read this book. It is full of stories and tips about service, for example: do not clean up the desk in use too much; send the leftover wine to the guest's room; the cleaning of the bedroom and bathroom should be done by the palm of your hand for final confirmation...trivial matters. Yes? Yes - but that's hotel service. This book was written by the planning department of the Imperial Hotel, so it can be said to be a compilation of first-hand information. The year before last, I chatted with several managers of Nippon Sankei Travel Agency and asked them whether the best hotel in Japan is the Mandarin Oriental Hotel in Tokyo or the Ritz-Carlton Hotel? They said: Imperial Hotel!
"A Milky Way" "Birth"
This is the only book among the eight books I recommend that I have not read, but I have been fascinated by it for a long time. This book tells the entrepreneurial story and development history of the French AccorHotels Group. One of the biggest impacts of this book on China's hotel industry is that the birth and development of China's largest budget hotel chain brand are closely related to this book - it is the "management guide" for Homeinns' management team.
"Shangri-La Strategic Plan"
Any hotelier can understand from it: the hotel's management philosophy and corporate culture are by no means just a few slogans! Strictly speaking, this is not a This management book is an internal document of Shangri-La Hotels and Resorts - the group's strategic plan, and therefore cannot be published publicly. But everyone in the hotel should try to get it and read it. The name of the document is a strategic plan. In fact, there is no SWOT analysis and no specific process for implementing the plan. This is completely a guide on "how to implement the group's business philosophy". The structure of the entire document is "guiding principles - specific meaning - action guide - performance evaluation." The Shangri-La Group can continue to grow and develop amidst the siege of European and American international hotel brands, not just because of Mr. Robert Kuok's strong financial resources.
"Marriott Hotel Design Standards"
This book is even more difficult to read! Because this is a top-secret document of the Marriott Hotel Group, only Marriott's technical service department and hotel owners can See, even the general manager of the Marriott Hotel has no right to read it. If you want to know how a hotel should be designed, how to decorate it, how to plan the functional layout, how to choose equipment - it's all in this manual! Of course, each brand of the Marriott Group and other international groups has different design standard manuals, The Marriott Group is undoubtedly the leader. I classify this book as a "Sunflower Collection" of important information in martial arts novels. First, it is extremely difficult to obtain, second, it is extremely difficult to understand in its entirety, and third, it is extremely powerful and can be used throughout the world after mastering it.
"Modern Hotel Management Classics"
If you plan to engage in hotel management, this is the ideal introductory textbook. The book explains all the basic concepts and business methods of hotel management. The content is concise and the key points are highlighted. The author of this book, Professor He Jianmin, once studied abroad and worked at the Vienna Marriott Hotel, so this book has a certain theoretical depth and a very perceptual understanding of hotel management. However, I always hope that Professor He Jianmin can continue to update this book like Dr. Philip Kotler, so that it can keep pace with the times and become an enduring classic like "Principles of Marketing" - because now it is no longer After reading this book, the content is really a bit old.
"International Hotel Management"
This book is a classic in the American Hotel Association's series of textbooks and has a profound influence on the international hotel industry. For those who are new to the hotel industry, this book may seem a bit esoteric. However, if you are a hotel department director or above, this book is a must-read.
From the introduction of current international hotel groups to the impact of relevant policies in different countries on hotel operation and management; from the main factors that need to be evaluated in hotel development to the main principles of hotel management contracts; from hotel marketing in the international market to transnational human resources management , this book covers them all and explains them thoroughly. The author of this book is Chuck Y. Gee, an authority in the international hotel industry, and the translator is Professor Gu Huimin of Beijing Foreign Studies University.
"The Ritz-Carlton's Golden Rule"
"We are gentlemen and ladies, and we serve gentlemen and ladies" can be said to be the most famous service motto in the global hotel industry! The Ritz-Carlton Hotel is also the only hotel company in the hotel industry to win the US MAICOLM BALDRIGE National Quality Award. So, how do you become a "gentleman and lady"? The secret lies in the Ritz-Carlton Hotel Company's application report for the MAICOLM BALDRIGE National Quality Award. This report fully explains the quality management system and philosophy of the Ritz-Carlton Hotel. The English version of the report can be downloaded from the official website of the Ritz-Carlton Hotel. However, I heard that Ritz-Carlton has published a book called "Ritz-Carlton's Golden Rules" and has distributed it globally - it's really exciting!
"The Spirit of Service - The Marriott Way" 》
If you hope to successfully manage a hotel group, or you work in a hotel management company, this book may become your management bible. The author of this book is Bill Marriott, now the chairman and CEO of Marriott International. This book is the best interpretation of Mr. Marriott's business methods, combining the development history of Marriott International Group and many cases. However, there seems to be no Chinese version published in mainland China. The English version I have is from a "private collection" when I stayed at the Marriott Hotel - "Stealing a book is not considered stealing"! When I stayed at the Marriott Hotel recently, they no longer kept this book in the guest room. . My colleague owns a hardcover copy signed by Mr. Marriott, which I envy! ;
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