520 activity promotion plan

520 activity promotion plan (6 general remarks)

In order to ensure the smooth development of activities, it is often necessary to prepare a specific, detailed and targeted activity plan in advance, which is formulated for an activity, including detailed rules and steps for the implementation of specific actions. How should the activity plan be made? The following is my 520 activity promotion plan (generally 6 articles) for you, for reference only, I hope it will help you.

520 activity promotion plan 1 I. Purpose of the activity plan:

Enhance the popularity and brand image of catering hotels.

Two. Theme of the programme of activities:

Theme 1: "You are the most beautiful in my heart" is the theme.

The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "suddenly meeting a more beautiful you" is drawn up, one is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological demands of the target group as a gimmick, so as to attract consumers' attention and be smooth and smooth.

Theme 2: The theme of "Romantic Year"

Third, the activity planning strategy:

According to the background of holiday marketing, we will target the middle and high-end people aged 0-40; When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?

Four. Activity time: xx, xx, xx-xx, xx, xx.

Verb (abbreviation of verb) Location: inside and outside the restaurant temporarily.

Sixth, activity orientation and tonality.

1. Positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting middle and high-end consumer groups aged 0-40.

Tonality: Wide range of styles, cultures and fashions.

Seven. Activity form

If the consumption reaches XX, the coupons will be refunded → intuitive profit-making promotion has lengthened the sales cycle of this restaurant.

Valentine's Day Night Theme Activities → Set off the audience, create news topics and expand popularity.

Eight. Activity content

With the theme activities on the day of Tanabata as the main line, supplemented by the pre-coupon rebate promotion, a three-day theme marketing campaign of "It's better to meet you suddenly" was launched, and a single dating party of "Meeting you suddenly" and a couple dating party of "Year of Romantic Memories" were held on xx, 20xx.

0-40 years old single-"You are the most beautiful in my heart" large-scale single dating party;

All singles can participate in the large-scale single dating party held by the catering hotel on xx, xx, XX, 20xx, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.

Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )

Couples and lovers aged 0-40 —— Crossing Lovers' Night. Romantic aftertaste year "couples theme party:

As long as you have a partner around you, you can attend the couple-themed party held by the restaurant on xx, xx, xx. All couples can get a 50% discount on food and beverage when spending in the restaurant on Valentine's Day. Customers who celebrate their wedding anniversary on XX, XX, XX can enjoy the free couple package provided by the restaurant as long as you dare to tell your romantic love story.

Nine, the scene atmosphere creation

First, the restaurant peripheral layout

① Design of Queqiao → Add the cultural atmosphere of the restaurant.

The creative design of the large-scale Queqiao gate at the entrance of the catering hotel, with the help of the cultural customs of the traditional Qixi Bridge Festival, adds the humanistic customs and festival uniqueness of the catering hotel. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.

② Creative layout of Cowherd and Weaver Girl → Create more publicity topics.

Combining with the entrance of Chinese Valentine's Day Queqiao Bridge, the characteristic figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of restaurant word-of-mouth publicity.

(3), antique publicity column → point out the theme of the event.

Abandon the traditional Chinese columns, creatively design antique publicity columns according to the marketing theme, and affix "Crossing Tanabata Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.

B, the hall environment atmosphere layout

① The layout of China lanterns.

Chinese lanterns are placed in the lobby and main aisle of this restaurant, which adds to the humanistic style of the hall.

(2), modelling propaganda flag layout

According to the marketing theme, the picture and content of the flag are designed and publicized in a unified way, and they are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.

(3) Modeling and layout of photo receiving table

According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.

(4), zoning stage modeling layout

According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.

(5), light and shadow art equipment layout

According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.

X. valentine's day activities and procedures

(single area)

Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers.

Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants.

7-minute romantic heartbeat-the main link of single dating parties in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of the restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun.

Perfect Meeting on Valentine's Day Night-The melodious music performance of xxxx minutes in the event set off the atmosphere of the whole event.

B, lovers' area

Take a romantic photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos of every couple who enter the store for consumption at the restaurant gate. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.

Looking for 5 pairs of perfect love-find 5 couples who are married on Valentine's Day in the whole city, tell their romantic love stories on the day of the event, and enjoy the perfect couple package specially provided by the catering hotel for free, which is the main link of the couple gathering.

Romantic aftertaste of Valentine's Day-As long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Valentine's Day can enjoy the perfect couple package, romantic wedding anniversary, perfect love story and share blessings free of charge.

XI。 Event planning: xx Investment Consulting Co., Ltd.

Twelve. Venue: xx Imperial Hotel

520 Activity Promotion Program II Activity Purpose:

1, welcome online Valentine's Day peak season, brand promotion.

2. Increase sales to give customers confidence and create conditions for pressing goods in May.

3 do a good job in customer relations (I transferred to this market in April)

Theme: Welcome May Day, Rong Sheng refrigerator discount.

Activity time: 20XX.4.24—25 (the actual operation effect is good, extended to 4.27).

Preparatory work:

1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.

On February 20th, I made a publicity in Qinzhou market: I put up posters to cover tricycles, and on the 23rd, I put up posters at the gate of the shopping mall.

3, 22, check the inventory and site materials.

4. Refinement of unified rhetoric of activities: Kelon manufacturer "V". 1. Do promotional activities in advance, have special sales and give exquisite gifts.

Field operation:

1, an arch, two tents, two gas models of products, a "United Nations Energy Saving Gold Award" Yi Labao, and two poster boards.

2.8 prototype output: 1 special price machine 163G, 2 measuring machines 108A, 138A, 2 new products 17 1D, 186SM,/.

Activity expenses: packed tricycles (5 vehicles) in 200 yuan, transportation expenses in 50 yuan, temporary promotion in 30 yuan/day ×2=60 yuan, * * * 3 10 yuan (the venue is applied by the mall).

Activity summary:

During the period of 1, 26 units were sold, accounting for 4 1 of the 63 units sold in that month. 2%。 The main competitor sold 47 sets in that month.

2. For "five". Full publicity in the peak season, 79 units were sold in May 17.

3. This customer took delivery of 97 sets in the month, which was the highest in history. However, due to unknown forecast and other factors, the best-selling models (290S, 163G, etc. ) It began to be out of stock on May 3rd, which affected the sales in May 1 day. There is no agent in this area, which is radiated by Nanning agent. )

4. Let the refrigerator sales in Qinzhou market have a clearer theme: energy saving, and make it sound 209S. (windfall)

5. Gained the trust of customers.

520 activity promotion scheme 3 I. Background analysis

May 20, abbreviated as 520, homophonic means I love you. As the first day after the May Day promotion, we intend to use the concept of "520" to deeply tap the untapped market potential of May Day activities and provide assistance for sales terminals fighting in this year's fierce competition. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion. Shuang Hu 520 is the promotion of the theme of "Love Home", and it is determined that 200 specialty stores in China will give priority to this activity. This activity, supplemented by sales promotion, promotes the brand image through media and terminal promotion, and makes up for the damage caused by the 5 1 price war to the brand.

Second, the theme of the event

Which bed will you sleep in at 520 this year?

Shuanghu Furniture Famous Products 20XX Love Theme Promotion

Third, the theme hype.

Which bed do you sleep in this year's 520? Theme hype promotion table stage time project

In the first stage, 5. 10 throws questions online and offline, causing public opinion hotspots. In the second stage, 5. 13-5. 16, the problem was hyped and the problem was directed in a positive direction. In the third stage, 5. 16-5.20 introduces the double lake, describing the function of the double lake bed, the benefits to sleep and so on. The fourth stage, 5.20, is for discussion.

Four. I-word duration

20xx.5. 17-5.20 (Saturday to Tuesday)

Verb (abbreviation of verb) activity content

project

Operation mode

Activity content

After taking photos at the event site, scan the QR code to participate in the ipad mini lucky draw and get tickets. (This activity needs to be set in the area with the highest traffic volume in the city, and the downtown area is recommended) First prize: ipad mini 1, second prize: ipod nano 5, and third prize: Polaroid camera 10. After buying Shuang Hu products at will during the activity, you can participate in the Hummer wedding car lucky draw by filling in your personal information, wedding date and place.

Activity stunt 1, tell your love to win the ipad gift 2, use the extended Hummer to make a wedding car in Shuanghu 3, and buy furniture to send home appliances.

One stop for the whole family

Active products of intransitive verbs

The products of this activity are all extended to May Day promotional products.

Seven. Terminal activity execution node

Time 5.65.65.85.105.10-5.125.125.17-5.20 5.30 The market center released the activity plan, and the company released the promotional materials template. All branches hold project communication meetings: understand, be familiar with and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, make relevant work arrangements, and publicize the activity plan to the activity stores. Finalize the promotional materials for each region. The specialty stores produce promotional materials for external publicity. Activity execution. Activity evaluation submission. project

(On May 9th, the company will conduct spot checks on the implementation of the activities of the exclusive store, and punish the branches that fail to implement the activity node or fail to implement it properly. )

Eight. Activity organization

The work function of the chief commander of the working group is 1. Responsible for the decision-making of this activity. 2. Responsible for the appointment and work distribution of the working group. 3. Responsible for government coordination. 1. Responsible for the approval of activity procedures. 2. Be responsible for the implementation and approval of the venue. 3.4. Responsible for the approval of floats, arches, floats and parades. Responsible for activity follow-up 1. Arrange the advertising cycle according to the advertising schedule. Make advertising materials according to the advertising design template. Supervise the release and implementation of advertisements. Arrange temporary promotion team and waist drum team 1. Responsible for promoting the implementation of products. Responsible for the statistics of unsalable products, which are on sale 1. Responsible for the pricing of activities. Responsible for activities.

Public relations section

Guangxuan group

Product group

sales team

Nine. bill of materials

Material list, DM sheet, special poster, special price tag lottery ticket, lottery box quantity, specification, completion time, remarks, responsible person

Shuanghu small dolls, special offers, signboards, inflatable tigers, placards, advertising shirts, X-shaped display stands, display board advertisements, promotional posters (outside the store) banners+vertical gifts in the building, gift stickers, small gifts, mineral water bottle stickers, outdoor paintings, handbags, and information desk gifts.

Ten, the store atmosphere layout

520 activity promotion plan 4 I. Purpose of Taobao Tmall 520 activity

1, grasp 520 to promote Taobao store to plan business opportunities, make customers feel fresh and stimulate consumption desire;

2. Increase the number of visits to Taobao stores to attract new customers;

3. Build the credibility of Taobao stores and enhance customer loyalty;

Second, Taobao Tmall 520 activity time

20xx May 10 (preferably ten days in advance) 20xx May 20th (ending on May 20th)

Third, Taobao Tmall 520 activity theme

I love you a little, enjoy the sweetness.

Fourth, Taobao Tmall 520 activity object

For female customers aged 20 to 30, and male users who want to express their feelings.

Verb (abbreviation of verb) Taobao Tmall 520 activity content

I love your heart and enjoy the sweet special exchange activities.

Buy a reality show, share the beauty and win a gift!

1, sharing is a prize: upload real pictures of baby trying on, write down your inner feelings and show off your beautiful legs.

(Everyone has a prize)

2. Lucky Advent Award (monthly 1)

3. Loyal customer award (end of year 1)

Sixth, Taobao Tmall 520 campaign promotion

1, key time for publicity: 2 days before the event; 0 days after 65438+520;

2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.

Seven, Taobao Tmall 520 pre-promotion work

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.

520 Activity Promotion Program 5 Activity Purpose:

First, strengthen the corporate culture atmosphere.

Second, understand the voice of beauticians.

Third, expand new customers.

Activity theme:

520, say hello to the beautician

Activity time:

20xx May 20th

Activity content:

On May 20th, the beauty shop can hold "520 Hairdresser's Day" and choose your favorite hairdresser. Every customer who is invited into the store will get a certain prize and a beauty shop discount card.

Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their prospects for the future and touching stories around them).

Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you can guess, etc. )

Link 3: beautician canvassing link (beauticians stop canvassing for their relatives and friends and choose the best beautician)

Link 4: Award-giving link (excellent beauticians announced their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )

520 activity promotion scheme 6 I. Activity time

May 20th (Monday X)-2 1 (Monday X).

Second, the theme of the event

Destined to buy xx520 Carnival.

III. Contents of activities

1, shopping to send a romantic mood

During the activity, the accumulated shopping on xx days is over xx yuan (gold and jewelry is over xx yuan), and a chocolate (worth X yuan) or a rose (worth X yuan) is given.

On the same day, the accumulated shopping is over xx (gold and jewelry is over xx yuan), and the cash coupon of Laoshu Coffee is presented with xx yuan. (Gifts are not enjoyed repeatedly, and only one invoice is allowed. )

2, true confession, romantic hand in hand

During the activity, the on-demand hotline was opened in xx, and couples can express their feelings to him (her) through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio Xx is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, it is romantic and emotional to broadcast your unspeakable confession and the love songs you sing or order for your beloved.

Step 3 create an atmosphere

During the activity, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.

Fourth, the activities of publicity.

1, television, radio, newspapers, publicity

2. SMS promotion

3. Activity stop sign

Verb (abbreviation of verb) cost budget

1. Gift fee: estimated at X million yuan (estimated at X per day for flowers/chocolates and X per day for set meals).

2. SMS fee: X yuan

3. Other expenses: X yuan