What issues need to be paid attention to when developing hotel mini programs?

The price of mini program development is not cheap, but the benefits it can bring far exceed the cost. The high cost still cannot stop the enthusiasm of merchants to invest in the development of mini programs. However, due to the gap in the technical level of the industry, the level of developers is different, and the products produced are also uneven, so it is difficult to be considered a success! Not only wasting money, it also had a great impact on the reputation of the entire brand.

The development of small programs in the hotel industry can be said to be imperative. Under the circumstances of a certain market size, online and offline are perfectly compatible. If you don't do online or do it poorly, you will only be squeezed out by your peers. Customers were lost, sales dropped, and a series of unpredictable consequences followed.

In order to avoid this consequence, I have put forward the following precautions for the development of hotel mini programs:

First,? The page is simple and fully functional

Listen These two points seem to be a bit contradictory. The page must be simple and functional. In fact, it is not the case. Only for the development of hotel mini programs, these two points can achieve a perfect fit. The hotel mini program does not have many functions, including browsing display, booking, after-sales, etc., so the two points in the title are achieved. Very easy. A concise page can win the favor of users, but this is only the first step. Users use our mini program due to certain needs, and our page design is also to increase the possibility of users choosing us as much as possible. All functions four must be complete to meet the needs of users and complete conversion.

Second,? Streamlined services

Why do users choose to use our hotel applet? When developing small programs, try not to lose the user's functionality and reduce the difficulty of user use. If a small program is as complicated to use as an APP and requires downloading, installation, registration, etc., then it has no meaning in the eyes of users.

Third,? Increase social attributes and interactive functions

The multiple entrances and other characteristics of the mini program also determine its inherent flaw, that is, users become more likely to lose, and the above The two points of attention also greatly improve the user experience and enhance the user's stickiness. Member ID is an indispensable design. User stickiness can also be increased according to some special grade systems, but the current level should be All unnecessary functions are simplified. Improve the loading speed of mini programs.

The mini program is based on the WeChat social platform. WeChat has a huge traffic advantage. It is not an exaggeration to say that it is backed by a gold mine. Therefore, when we develop the mini program, we should enhance its sharing function. , Friend circle fission, and viral marketing are all key functional trends that small programs can be designed for. Interactions such as user reviews are also worth paying attention to.