The method of hotel public relations personnel to help leaders solve disputes

We should take decisive action to solve the crisis or minimize its negative impact.

1. Raise crisis public relations to a strategic level. After the crisis, the organizers and operators of the event should participate from top to bottom, especially the top leaders should attach great importance to it, and all decisions should be promulgated or led by the top leaders themselves to ensure the effectiveness of implementation.

2. Discover the essence and root of the problem. When a crisis occurs, you should first understand the whole incident objectively and comprehensively, then calmly observe the core of the problem, find out the key and root of the problem, study relevant laws and regulations, fully understand the problem, or hire a professional company to help you. Don't rush to put out the fire with a broom, shoot where there is fire.

3. Faster than putting out a fire. When a crisis occurs, it is like a crack in the dam. Repairing immediately can avoid a lot of losses, but because of seemingly small problems, they have not attracted attention or lacked experience in crisis handling, and missed the best opportunity to deal with them, leading to the continuous expansion and spread of the incident.

Public relations crisis, that is, public relations crisis, is a relatively new term in public relations. It refers to some unexpected events that affect the normal production and business activities of the organization, pose a threat to the survival and development of the organization, and thus cause the image of the organization to suffer losses.