How do hotels cope with difficulties?

Not long ago, the "Analysis of National Star Hotels' Operation in 20 15 Years" published by china tourism association showed that the average annual salary of hotel employees was only 2,626 yuan, and the average annual turnover rate of employees reached 4. 19%. Low salary and small promotion space lead to high turnover rate of hotel staff, making it difficult for hotels to form an effective talent pool. This means that both high-end hotels and budget hotels are facing the problem of lack of human resources.

In addition, the consumption demand of consumers in China is escalating. How to improve hotel quality and meet the needs of consumers is another problem that all hotel enterprises need to face. In the past, hotels only needed to meet the needs of consumers' "living", but with the change of consumption concept, the overall atmosphere and service attitude of hotels have become the standard for consumers to measure the quality of hotels.

China's economic environment and policies also have a certain impact on hotel management. Jiang Zhizhong, marketing director of Days Hotel Group in the United States, said in an interview that in recent years, due to the restriction of "three public consumption", many business travelers will obviously pay attention to reducing funds when choosing rooms and only live in rooms with relatively low prices. He said that in this case, the hotel can only loosen the price appropriately under the condition of ensuring the cost to attract more guests.

It can be predicted that the dilemma faced by the hotel industry will not be solved in the short term under the changing market environment and increasingly fierce competition, but perhaps, as Jiang Xiaoming told reporters at the end of the interview, hotel enterprises need a little "artisan spirit", constantly study services and carve brands to get better and better.