Traditional Culture Encyclopedia - Hotel reservation - How do bars attract new customers?
How do bars attract new customers?
Bars can attract new customers in several ways. First of all, the restaurant service in the bar must be in place, and then some new products can be launched on this basis, which can attract new customers and retain old customers to a certain extent. Secondly, the overall decoration style of the bar should be redesigned and improved. You can refer to the aesthetics of young people at present, send a questionnaire and collect opinions.
1. Advertising. The customers of the bar are mainly young people. You can do some print advertisements in places frequented by young people in Yi Labao, and you can also do publicity on public comments. Young people like to play and are used to searching online. You can use some new customer promotions to attract them, or you can send discounts by shooting videos faster through new media channels such as Tik Tok and Aauto.
2. Give old customers some benefits by introducing new customers, let them publicize in the circle of friends, and bring new ways to acquire new customers!
When the economy is bad, you don't want money and no one comes. When the economy is good, no one comes, no matter how expensive it is, at least from the perspective of making money. If you don't give up, you can try various discount activities, such as advertising, pushing the ground and even pulling people's heads in places where young people are active. If you have nothing to do, just find more bees to stay in the ground and engage in fancy performances. , or invite stars.
1. Word of mouth marketing
Before going to a bar, many of us hope to determine the reputation of the bar we want to go to through the internet, and comments are the main factor to help us make a decision. According to statistics, 84% people believe in online comments.
Hold a theme night
Theme night is an effective bar promotion strategy and an interesting way to attract customers, especially if you hold activities on non-working days, it may be easy to attract people to enter.
3. Participate in community activities
If you try to become a member of the local community, your bar will flourish. In some cases, this will mean working with competitors, but it also shows that your support for local enterprises enables you to build a positive foundation among customers and community members.
Use social media
People like to imagine their eating experience before or during deciding which restaurant or bar to go to. Professional photography may be expensive, but it's worth it when you can display eye-catching images on the website and print them on menus, posters and social media.
Bars attract new customers in the following ways:
1 gift. When guests spend money in bars, they will give away new drinks or snacks for free to stimulate their consumption. Or in order to encourage guests to spend more, give a free drink to guests who consume a lot of drinks to stimulate other guests to spend. Free gifts are a symbolic means of promotion, and the price of drinks is usually not high.
2 coupons or VIP cards. Bars will send coupons or VIP cards to guests in advance in a certain way when holding specific activities or promoting new products, and they can get certain discounts for holding coupons and spending by credit card. In this way, guests should be confined to a specific range. For the frequent customers who patronize the bar, they will be given a coupon or VIP card. As long as the guests show this card when they visit the bar, they can enjoy the discount provided in the card and attract guests to visit many times.
3 discount. Discount refers to selling at a discount at the original price at a specific time. Discount bar is mainly used for customers to spend in the off-season, or to encourage customers to reach a certain consumption quota or times. This way will make consumers get direct benefits when buying, which is very attractive.
(4) Bonus sales. This is a promotional activity through lottery and other means. By setting different levels of rewards, thorns
1, to maintain old customers, you must be familiar with them. Every time you come, you should take the initiative to say hello and call out your name or address, send some wine bowls and the like appropriately, and send business cards to each customer, telling them to reserve a place for the next call and try to impress the other party. Because of the particularity of the consumer place, don't leave a phone number forcibly.
2. Make friends outside the workplace, properly expose industry traps and bring them up to play with me, avoid traps and other topics, and leave business cards.
3, friends introduce friends, appropriate bloodletting, let friends with good relationships in the customer base introduce friends who often need to socialize in the same industry to come over to play, eat people and have a short mouth, how to go elsewhere in the future, in addition, you can appropriately increase the circle of contacts and further marketing.
4, accumulate over time, often help customers deal with some things, so that the bar waiter is more clever. Once there are some customers who can support for a long time, it will definitely help in the future.
5. Do a good job in network promotion and drainage.
Extended data:
The work of bar marketing includes:
1. Implement the general manager's bar management instructions and report to the general manager.
2, responsible for the preparation of the annual bar market sales plan, formulate income and public relations advertising and promotion plans and budgets, and put forward corresponding policy suggestions and measures.
3. Formulate various business plans of the bar marketing department.
4, presided over the work meeting of the department, listen to the report, supervise the work progress, solve the problems in the work.
5. Be responsible for managing the daily work of this department.
6. Complete other tasks assigned by superiors.
7. Coordinate the contact between this department and other departments in the bar.
If a bar wants to attract customers, it must engage in this preferential activity from time to time, such as spending money in 200 yuan and then offering discounts to 50 yuan. In this case, the greater the intensity, the more people will spend.
A little bit of this activity can make people shine. In this case, someone will definitely come to spend.
If there are no preferential activities at ordinary times, it will be difficult to attract new customers by maintaining high prices.
If it is a newly-opened bar, it is suggested to engage in more preferential activities, such as buying five and getting two free. At the same time, the name of the bar should be attractive so as to attract more customers. Then, we should pay attention to ensure that the environment of the bar meets the appetite of young people, so that a large number of people will introduce their friends and let people who come here send friends and receive gifts for free.
First of all, we must do some activities on dishes and prices to attract tourists. Then there is the service. After all, the main job of bars and some catering industries is to serve, which will definitely satisfy customers. If you gain a good reputation, you will naturally attract new customers.
Finally, the decoration of the door head must be decorated and conform to the aesthetics of contemporary young people. Remember, never use a door photo that hurts national characteristics or certain symbols.
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