How do chain hotels with national characteristics do marketing promotion and build their own big brand hotels?

This topic is very big, and it is not clear in one or two sentences to build a big brand hotel. Let me share some of my thoughts.

First, marketing promotion is only a means. What stage is your hotel brand in? So what stage does marketing promotion need to follow up? In other words, marketing promotion serves the hotel brand building. Hotel brands are in the embryonic stage, initial stage, development stage, transition stage and maturity stage. And the marketing methods are different.

Second, marketing promotion should be diversified and multi-channel. Official website, WeChat, Weibo, Baidu search and other online promotion methods, offline newspaper soft articles, news events, activity planning, word-of-mouth marketing, especially for their own products with national characteristics, differentiated promotion.

Third, we should have a team with active thinking and strong execution. Things are done by people. Without a strong team, it is difficult to implement a good plan and achieve results. So it is very important to choose a team that meets the requirements.

Fourth, nature is a hotel brand with national characteristics, so we should learn to win the support of the local government. Integrate all kinds of resources to improve the depth and breadth of hotel brand marketing promotion.