2009 Shanghai Normal University College Major Introduction

Professional introduction of the School of Humanities and Communication

Chinese language and literature major (normal)

(four-year undergraduate) 112 people

This major aims to cultivate secondary school Chinese teachers and high-quality clerical personnel with comprehensive moral, intellectual, physical and aesthetic development.

Main courses: Modern Chinese, Ancient Chinese, Introduction to Linguistics, General Logic, Ancient Chinese Literature, Chinese 20th Century Literature, Foreign Literature, Introduction to Literature, Aesthetics, Film Literature, Writing, Chinese Teaching Methods, Required courses such as calligraphy include secretarial science, secretarial writing, public relations, social psychology, applied English writing, novel creation, film and television criticism, film and television drama writing, Hong Kong and Taiwan literature research, research on the latest literary phenomena, semantics elective courses such as studies, pragmatics, teacher speaking, speech studies, argumentation, sociolinguistics, computer Chinese character processing, etc., and also offers a series of minor courses in literary appreciation and writing.

Employment directions: Nanyang Model Middle School, Weiyu Middle School, Gezhi Middle School, Shanghai Middle School, Jincai Middle School, Jianping Middle School and other urban key middle schools; some are hired by government agencies, such as the National Security Bureau, Shanghai Municipal Government Public Security Bureau, Shanghai Customs, and people's governments of various districts and counties; some are employed by enterprises and institutions, such as Shanghai TV Station, Shanghai Drama Art Center, Shanghai Social Insurance Fund Settlement Management Center, Bank of Shanghai, China Construction Bank Shanghai Branch, and Shanghai Urban Development Group Co., Ltd., Wal-Mart Business Consulting Co., Ltd., Beijing Foreign Enterprise Human Resources Service Shanghai Co., Ltd., etc.

History Major (Normal College)

(Four-year Bachelor's Degree) 38 people

This major aims to train history teachers and high-quality civilian personnel. Some courses adopt bilingual teaching and set up courses related to social studies to train students to be multi-talented in one specialty. They will not only become qualified history teachers, but also be able to adapt to the teaching needs of bilingual teaching and social studies in middle schools.

Main courses: Chinese history, world history, foreign languages, computers and other main courses and foundations, Chinese and foreign cultural history, social history, religious history, Shanghai history, secret society history, contemporary international relations, the United States, Japan and Russia, etc. Chinese contemporary social studies and other professional courses.

Employment directions: Nanyang Model Middle School, Weiyu Middle School, Gezhi Middle School, Jianping Middle School, World Foreign Languages ??Middle School, Shanghai Foreign Studies University Affiliated High School, urban key middle schools; some are hired by government agencies, such as Xuhui District People's Government, Jing'an District People's Government, etc.; some are employed by enterprises and institutions, such as China Merchants Bank Co., Ltd. Credit Card Center, Shanghai Talent Industrial Development Center, Shanghai Grand Theater Art Center, Mitsubishi Electric Company, Shanghai Zhongrui Foreign Tax Agents Co., Ltd., Maersk Logistics (China) Co., Ltd., Shanghai Ximiya Technology Co., Ltd., etc.

Chinese Language and Literature Major (National Liberal Arts Base)

(Four-year Undergraduate) 30 people

This subject is established by the Ministry of Education in our school National liberal arts talent training and scientific research base. It aims to cultivate theoretically thinking talents, and takes broadening students' academic horizons, improving students' academic levels, and expanding students' practical abilities as training goals. After graduation, he will mainly be engaged in teaching and research in basic liberal arts subjects. The college selects teachers and experts and scholars with expertise to teach professional courses, and is equipped with highly educated tutors. This major implements the teaching model of "undergraduate - master's - doctoral students" integration and splitting system. Undergraduate students with excellent academic performance can be directly recommended to enter the postgraduate level after graduation.

Main courses: Modern Chinese, Ancient Chinese, Introduction to Linguistics, General Logic, Ancient Chinese Literature, Chinese 20th Century Literature, Foreign Literature, Introduction to Literature, Aesthetics, Film Literature, Writing, Film and Television Criticism, Film and Television A series of courses including drama writing, Hong Kong and Taiwan literature research, semantics, computer Chinese character processing, and literary appreciation.

Employment directions: Recruitment by government agencies, newspapers, television stations, magazines and other units.

Such as the National Security Bureau, Shanghai Public Security Bureau, people's governments of various districts and counties, Shanghai Wenhui Xinmin United Newspaper Group, Liberation Daily, Shanghai People's Broadcasting Station, Shanghai Oriental Network Co., Ltd., China Foreign Exchange Trading Center, Shanghai Shanghai Industrial Co., Ltd., Staples Trading Co., Ltd., Fisheries University and key middle schools in various districts and counties, etc.

Teaching Chinese as a Foreign Language Major

(four-year undergraduate) 44 people

This major belongs to the School of Humanities and Communication, and the training goal is to pass the systematic Teaching Chinese as a Foreign Language major The influence of learning and bilingual and bicultural atmosphere enables students to have good ideological and political quality, moral quality, cultural literacy, professional knowledge and practical ability, and be qualified for teaching Chinese as a foreign language at various levels, teaching Chinese as a foreign language management work or other foreign-related work , such as foreign-related document writing, foreign affairs work, translation, foreign-related management work, etc., to become compound and practical talents that meet the needs of socio-economic and cultural development in Shanghai and even the country.

Main courses: Modern Chinese, Ancient Chinese, Introduction to Linguistics, Grammar for Teaching Chinese as a Foreign Language, Introduction to Teaching Chinese as a Foreign Language, Mandarin Test, Ancient Chinese Literature, Modern and Contemporary Chinese Literature, Foreign Literature, General Introduction to Chinese Culture, Basics Compulsory courses include writing, logic, English listening and speaking, English reading, English writing, English-Chinese translation, etc. Korean, Japanese, English interpretation, introduction to applied linguistics, foreign-related practical writing, introduction to literature, special topics in modern linguistics, comparison of English and Chinese grammar, history of Western thought, overview of Britain and the United States, Chinese academic history, multimedia courseware design and production, teaching management of Chinese as a foreign language, Chinese language and Chinese culture and teaching Chinese as a foreign language, cross-cultural communication, philology, foreign-related etiquette, contemporary international relations and other elective courses.

Employment direction: One-third of the students in this major have study and exchange experience abroad, going to Japan, South Korea and the United States respectively. The first batch of students who returned from internships at Disney in the United States were interviewed and reported by many media, such as Lu Yuyouyue, Xinmin Evening News, etc. A considerable number of graduates work as full-time teachers of Chinese as a foreign language abroad (such as the Philippines) and locally (such as Singapore International School, Shanghai New Basic Education Experimental School); some foreign companies such as the Shanghai Representative Office of German Bontac Co., Ltd. and Shanghai Hongta University Hotel Co., Ltd., Shengwei Business Consultants Shanghai Co., Ltd., Oerlikon (Shanghai) Co., Ltd., etc.

Classical Literature Major

(Four-year Bachelor's Degree) 31 people

This major trains students who can engage in the compilation and research of ancient documents, editing and publishing, and Talents in library and archives, secretarial, teaching and other fields. This major is one of the four bases for cultivating classical literature research and teaching talents in universities across the country.

Main courses: English, writing, Chinese literary history, Chinese history, Chinese language and philology, bibliography, collation, editing and publishing, literary and historical classics, introduction to pre-Qin academics, historical geography, Chinese cultural history , Chinese intellectual history, research on Tang poetry, research on Ming and Qing novels, Chinese economic history, CET-6, tourism culture, tourism and Chinese culture, tourism aesthetics, etiquette culture, introduction to tourism, historical and cultural cities, etc.

Employment directions: Graduates over the years, in addition to continuing their studies to pursue postgraduate studies, have entered departments such as editing and publishing, book archives, tourism, government agencies, universities and middle schools. Such as Chinese Dictionary Press, Shanghai Book Company, Shanghai Century Publishing Group, Shanghai Audio and Video Publishing House, Shanghai Foreign Service Co., Ltd., Shanghai Eastern Airlines Co., Ltd., Shanghai Library Science and Technology Information Institute, China-Chile Shanghai Economic and Technical Cooperation Company, Shanghai Shengming Import and Export Co., Ltd., Daosheng Lighting (Shanghai) Co., Ltd., Shanghai Tobacco Group Baoshan Tobacco, Sugar and Wine Co., Ltd., people's governments of various districts and counties, and universities and middle schools.

Drama, Film and Television Literature Major

(Four-year undergraduate) 41 people

This major is designed to serve radio and television organizations at all levels, newspapers and magazines, online media and Audio-visual education centers in various units cultivate senior professional talents such as directors, editors, creative planners, copywriters, photographers, videographers, and cultural marketing. This major has first-class teachers and advanced equipment, and many famous screenwriters, directors and film and television producers are teaching on the front line.

This major focuses on the cultivation of practical abilities, and students’ works have been adopted and broadcast by film and television organizations many times and won awards.

Main courses: Introduction to film and television art, history of film and television, literary writing, film and television playwriting, dramatic art, communication studies, television directing and planning, film and television post-production, photography, videography, history of Chinese and foreign literature, applied voice, etc. .

Employment directions: Shanghai TV Station, Shanghai Oriental TV Station, Shanghai Satellite TV, Shanghai Wenhui Xinmin United Press Group, Shanghai Youth Cultural Activity Center, Shanghai Performance Company, Shanghai Radio and Television Production Co., Ltd., Shanghai Oriental International Media Talent Co., Ltd., Magnolia Film and Television Company, China Business News, Shanghai Education Press, Shanghai Foreign Service Co., Ltd., Shanghai International Track and Field Gold Competition Co., Ltd., Shanghai Stoller Bobby Equipment Engineering Co., Ltd., Oerlikon Shanghai Co., Ltd., Shanghai Meirui Industrial Co., Ltd., etc.

Social Work Major

(Four-year Bachelor's Degree) 41 people

This major is an applied major developed in conjunction with the reform of the national welfare system and social management Major, aiming to cultivate new social security, social welfare and community management and service talents with professional theoretical and practical work skills. In terms of curriculum design and teaching, it emphasizes covering a wide range of social sciences, emphasizing the cultivation of leadership and communication skills, the ability to coordinate and utilize resources, and paying attention to the understanding and adaptation to social reality. This department attaches great importance to internships and has designed a complete internship plan to ensure that students have practical opportunities every academic year.

Main courses: Introduction to sociology, social science research methods, social psychology, introduction to social work, case work, group work, community work, social work skills, social work administration, social security, human behavior and environment, professional foreign languages, etc. A series of elective courses are also offered, including women’s studies, contemporary social issues, cultural anthropology, Shanghai culture, Japanese culture, etc.

Employment direction: Shanghai Entry-Exit Frontier Inspection Station of the People’s Republic of China, Shanghai Pudong New Area People’s Court, Xuhui District and Yangpu District sub-district offices, Shanghai Vocational Training Guidance Center, Shanghai Municipal Disabled Persons' Federation, Shanghai Municipal Kindergarten, Shanghai Children's Welfare Institute, Shanghai Pudong New Area Public Security Bureau Personnel Service Center, Shanghai Pudong New Area Social Workers Association, Bank of China Zhejiang Branch, Bank of Communications Co., Ltd. Shanghai Branch, Shanghai Zhongji Investment Consulting Co., Ltd., Hengyuanxiang (Group) Co., Ltd., Shanghai Modern Architectural Design (Group) Co., Ltd., etc.

Advertising Major

(Four-year undergraduate degree) 95 people

This major aims to cultivate advertising planning, marketing and network communication personnel. It mainly trains professionals in marketing planning, advertising creativity, advertising copywriting, graphic design, web design and promotion for various advertising companies, industrial and commercial enterprises, Internet companies, and mass media such as television stations, newspapers, and radio stations. (32 of them are in the multimedia design direction, which is art)

Main courses: Advertising planning, marketing, advertising communication, advertising creativity and case studies, advertising copywriting, computer advertising design, visual communication design , advertising photography, online promotion principles, etc. The Advertising major has nearly ten years of experience in running schools and has repeatedly won awards in various advertising awards or design competitions.

Employment direction: Students of this major have won many awards in various national advertising competitions during their studies. The main employment units include Xuhui District Personnel Bureau, Xuhui District Employment Promotion Center, Shanghai Book City, Shanghai Urban Development Group Co., Ltd., Shanghai Bell-Alcatel Co., Ltd., Shanghai Automotive Industry Development and Development Corporation, Shanghai Foreign Service Co., Ltd., and Beijing Dentsu Advertising Co., Ltd. Shanghai Branch, Computer World Media Group Shanghai Branch, Saatchi & Saatchi International Advertising Co., Ltd., Beidu International Advertising Co., Ltd., McCann Guangming Advertising Co., Ltd. Shanghai Branch, JWT-Zhongqiao Advertising Co., Ltd. Shanghai Branch Company, Shanghai Modern Architectural Design (Group) Co., Ltd., Ogilvy Advertising Co., Ltd., etc.

Photography Major

(four-year undergraduate) 29 people

This major mainly cultivates students with professional knowledge of traditional and digital photography and strong photography management capabilities. Professional talents to meet the needs of social development and expand the teaching and research fields of traditional photography, paying more attention to digital photography, camera technology and modern communication concepts. This major further masters digital image technology on the basis of being familiar with traditional photography methods, which means there will be more opportunities to show off one's skills in the future. Especially with the application of digital technology in photography, digital camera technology provides people with the possibility of infinitely stretching their imagination.

Main courses: basic photography, digital photography skills, visual creativity, television camera and digital technology, digital video program production, photojournalism practice, network image design and communication, introduction to film and television art, history of photography development, etc.

Employment directions: photojournalists who will be engaged in news and newspapers, full-time photographers and photography editors of various magazines, full-time photographers in wedding and portrait photo studios, full-time photographers in advertising companies and large enterprises, photography Studio photographer and other new communication media, including online photo library, photo market research, etc. Students in this major have won many awards in various photography competitions while in school. The first batch of undergraduate graduates was in 2009.

Archivals major

(four-year undergraduate) 38 people

This major aims to cultivate systematic e-government, information management, administrative management and solid Application-oriented and compound talents with the foundation of archival science and modern information technology knowledge. Graduates can engage in e-government management, modern office management, administrative management, archives management, and information system analysis and management. After systematic learning, students can master a foreign language proficiently, have strong hands-on ability, and have deep basic cultural knowledge and systematic professional knowledge.

Main courses: Introduction to E-Government, Introduction to Informatics, Introduction to Government Information, Archives Management, Enterprise Archives Management, Archives Protection Technology, Electronic Archives Management, Administrative Management, Management Principles, Secretarial Science , computer network, database application, web page production and website management, information system management and design, professional foreign languages, etc.

Employment directions: Shanghai urban and county archives at all levels, Shanghai University Archives, Xuhui District Culture and Art Center, Nanhui Educational Talent Service Center, Huamu Town Labor and Social Security Office, Shanghai Pudong New Area Government** *Personnel Service Center, Fudan University Affiliated Eye, Ear, Nose and Throat Hospital, Shanghai Aerospace Measurement and Control Communications Research Institute, Ninetowns Network Company, Shanghai Foreign Service Co., Ltd., Shanghai Laohai Company, Shanghai Jiayang Communication Technology Co., Ltd., Wanzhong Information Industry Co., Ltd., Calsonic (China) Investment Co., Ltd.

Editing and Publishing Major

(Four-year undergraduate program) 32 people

This major is designed to prepare students for various types of books, newspapers, magazines, periodicals, audio-visual and electronic publishing departments, television and broadcasting departments, cultural communication and network companies, book sales companies, news publicity and cultural education departments, to cultivate comprehensive and practical talents engaged in editing, production, distribution and marketing and other publishing business and management work, as well as editing, publishing, teaching and scientific research work type of specialized talents.

Main courses: Principles of Publishing, Introduction to Editing, Practical Editing Tutorials, Practical Editing Writing, Publishing Economics, Publishing Marketing, Market Survey and Forecasting, Fundamentals of Publishing and Printing, Computer Layout Design, Publishing Law Introduction, copyright trade theory and practice, newspaper editing, periodical editing, news interviewing and writing, television directing and production, online publishing and e-commerce, multimedia production, publishing house management, modern Chinese, ancient Chinese, Chinese cultural history, History of Western culture, etiquette culture and professionalism, and professional English.

Employment directions: Shanghai University of Finance and Economics Press, East China Normal University Press, Oriental Publishing Center, Shanghai Literature and Art Publishing House "Art World", "Designer" magazine, Chinese Dictionary Compilation Office, Shanghai Century Publishing Group, Zhejiang Dazhong TV Magazine, Singapore World Technology Publishing Company Shanghai Representative Office, Shanghai Huacao Construction Engineering Consulting Co., Ltd., Shanghai Dongchang Automobile Baoshan Sales and Service Co., Ltd., CIIC Shanghai Economic and Technical Cooperation Company, Shanghai Rural Commercial Bank Co., Ltd. Company, China Merchants Bank Shanghai Branch, etc.