The new trend and development trend of China economy hotel management! ! ! ask sb. to do sth.

Official website, Forward-looking Industry Research Institute, has "20 16-202 1 China Chain Hotel Industry Development Prospect Forecast and Investment Strategic Planning Analysis Report", which should be about budget hotels. You can have a look. Please adopt it if it is useful!

Chapter 1: Overview of the development background of hotel chain industry in China.

1. 1 Overview of hotel chain industry

1. 1. 1 concept analysis of chain hotels

Analysis on the characteristics of 1. 1.2 chain hotels

1. 1.3 product classification of hotel chains

1.2 Analysis on the Development Environment of China Hotel Chain Industry

1.2. 1 industry economic environment analysis

(1) Analysis of international macroeconomic environment

(2) International macroeconomic forecast

(3) Analysis of domestic macroeconomic environment

1) Domestic macroeconomic situation

2) Domestic macroeconomic prospects

1.2.2 Analysis of industrial policy environment

1.2.3 social environment analysis of the industry

(1) population size change trend

(2) the impact on the hotel industry

(3) Analysis of residents' lifestyle changes.

1) Leisure consumption is on the rise.

2) Low-carbon consumption lifestyle

3) Impact on the hotel industry

(4) Analysis of the development of vacation system.

1) Changes in holiday system

2) Impact on the hotel industry

(5) The influence of the wedding banquet market on the hotel industry.

1.3 Analysis on the Development Opportunities and Threats of China Hotel Chain Industry

Chapter 2: Analysis of the hotel market operation in China.

2. 1 Supply and demand analysis of China hotel industry

2. 1. 1 hotel industry supply analysis

(1) Analysis on the Supply Scale of Hotel Industry

(2) Analysis of the supply structure of hotel industry.

2. 1.2 hotel industry demand analysis

(1) Analysis on the Demand Scale of Hotel Industry

(2) Analysis of the demand structure of hotel industry.

2.2 China hotel business status analysis

2.2. 1 Overview of hotel industry development

2.2.2 Analysis of the operating conditions of the hotel industry

Analysis on the Overall Management of (1) Star Hotel Market

(2) Analysis of operating indicators of different star hotels.

(3) Analysis of hotel management in different regions.

2.2.3 Analysis of Tourist Structure in Hotel Industry

(1) Structure Analysis of Tourist Countries/Regions

(2) Analysis of customer segmentation market structure.

2.2.4 hotel industry capital operation analysis

2.2.5 Analysis of brand model in hotel market

2.3 China hotel revenue management analysis

2.3. 1 revenue management background of hotel industry development

2.3.2 Hotel revenue management process analysis

(1) Diversified pricing strategies

(2) accurate market demand

(3) Diversification of channel management

2.3.3 Analysis of Revenue Management Talents in Hotel Industry

2.3.4 Hotel revenue management tools analysis

2.3.5 Hotel revenue management development trend

2.4 China hotel industry development prospects and strategies

2.4. 1 China hotel industry development prospects

(1) Opportunities and challenges coexist in the hotel industry.

(2) Resort hotels have broad development prospects.

(3) Small hotels have a bright future.

(4) The development prospect of convention and exhibition hotels.

2.4.2 hotel industry cluster development strategy analysis

Analysis on the Competitive Advantage of Hotel Enterprises in (1) Cluster

(2) Competition analysis of direct economic factors of hotel clusters.

(3) Competitive analysis of indirect economic factors of hotel clusters.

Chapter III: Analysis of the market operation of chain hotels in China.

3. 1 Analysis of the overall market operation of chain hotels

3. 1. 1 hotel chain industry development history

3. 1.2 development of hotel chain industry

3. 1.3 Brand competition in the overall market of hotel chains

3. 1.4 overall market development characteristics and trends of hotel chains

(1) State-owned enterprises reform and optimize the management mode of hotel chains.

(2) Economy hotel chains turn to the mid-market

(3) Overseas investments and acquisitions of hotel chains in China are one after another.

(4) "internet plus" helps chain hotels to carry out diversified marketing.

3.2 Economic Chain Hotel Market Operation Analysis

3.2. 1 Market Positioning Analysis of Economy Hotel Chain

3.2.2 Market Supply Analysis of Economy Hotel Chain

3.2.3 Market Demand Analysis of Economy Hotel Chain

3.2.4 Brand Competition in Economy Hotel Chain Market

3.2.5 Profit Model of Economy Hotel Chain Market

3.2.6 Economic Chain Hotel Market Operation Mode

(1) International experience: Joining is the mainstream mode for the development of budget hotels.

(2) Analysis of joining mode of future economy hotels.

3.3 Mid-range chain hotel market operation analysis

3.3. 1 Market Positioning Analysis of Mid-range Hotel Chain

3.3.2 Mid-range chain hotel market supply analysis

3.3.3 Market demand analysis of mid-range hotel chains

3.3.4 Brand Competition in Mid-range Hotel Chain Market

3.3.5 Mid-range hotel chain market profit model

3.3.6 Mid-range chain hotel market operation mode

3.4 High-end chain hotel market operation analysis

3.4. 1 Market Positioning Analysis of High-end Chain Hotels

3.4.2 Market Supply Analysis of High-end Chain Hotels

3.4.3 Market demand analysis of high-end hotel chains

3.4.4 Brand Competition in High-end Hotel Chain Market

3.4.5 Profit Model of High-end Hotel Chain Market

3.4.6 High-end hotel chain market operation mode

3.4.7 Capital Operation Mode of High-end Hotel Chain

Chapter four: Market analysis of China hotel chain related industries.

4. 1 Analysis of the Impact of Tourism on Hotel Chain Industry

4. 1. 1 The influence of tourism market on hotel chains

4. 1.2 Development Status of Domestic Tourism Market

(1) Number of domestic tourists

(2) Domestic tourism revenue

(3) Domestic tourism per capita expenditure

(4) the proportion of domestic tourism revenue to GDP.

4. 1.3 Development Status of Inbound Tourism Market

(1) Number of inbound tourists

(2) The number of overnight inbound tourists

(3) Inbound tourist sources

4. 1.4 Tourism development prospect forecast

4.2 Analysis of the impact of convention and exhibition industry on chain hotel industry

4.2. 1 Impact of convention and exhibition industry on chain hotels

4.2.2 Analysis of the Development Status of Convention and Exhibition Industry

4.2.3 Analysis of the development trend of convention and exhibition industry

4.3 Analysis of the influence of catering industry on chain hotel industry

4.3. 1 The influence of catering industry on chain hotels

4.3.2 Analysis of the Development Status of Catering Industry

(1) Catering industry income

(2) Analysis of catering industry concentration

(3) Business analysis of the top 100 catering enterprises.

4.3.3 Analysis on the Development Trend of Catering Industry

4.4 Analysis of the Impact of Real Estate on Hotel Chain Industry

4.4. 1 Impact of real estate on hotel chains

4.4.2 Analysis of the current situation of real estate development

(1) investment scale of real estate industry

(2) The market supply of the real estate industry.

4.4.3 Real estate development prospect forecast

Chapter 5: Analysis of the chain hotel market in key areas of China.

5. 1 Analysis on the Development of Beijing Hotel Chain Market

5. 1. 1 Beijing hotel chain market operation

5. 1.2 Competition pattern of Beijing hotel chain market

5. 1.3 Analysis of related markets of Beijing hotel chains

(1) Analysis of Beijing Tourism Development

(2) Analysis of the development of Beijing convention and exhibition industry.

(3) Analysis of the development of catering industry in Beijing.

(4) Analysis of Beijing real estate development.

5. 1.4 Development prospect of Beijing hotel chain market

5.2 Shanghai Chain Hotel Market Development Analysis

5.2. 1 Shanghai hotel chain market operation

5.2.2 Shanghai Chain Hotel Market Competition Pattern

5.2.3 Analysis of Associated Market of Shanghai Hotel Chain

(1) Analysis of Shanghai Tourism Development

(2) Analysis on the development of Shanghai convention and exhibition industry.

(3) Analysis of the development of catering industry in Shanghai.

(4) Analysis of Shanghai real estate development.

5.2.4 Development Prospect of Shanghai Chain Hotel Market

5.3 Guangzhou hotel chain market development analysis

5.3. 1 Guangzhou hotel chain market operation

5.3.2 Guangzhou Hotel Chain Market Competition Pattern

5.3.3 Guangzhou Hotel Chain Related Market Analysis

Analysis of Tourism Development in Guangzhou (1)

(2) Analysis on the development of convention and exhibition industry in Guangzhou.

(3) Analysis on the development of catering industry in Guangzhou.

(4) Guangzhou real estate development analysis.

5.3.4 Guangzhou Hotel Chain Market Development Prospect

5.4 Shenzhen chain hotel market development analysis

Operation of Shenzhen Hotel Chain Market

5.4.2 Shenzhen Hotel Chain Market Competition Pattern

5.4.3 Market Analysis of Chain Hotels in Shenzhen

(1) Analysis of Tourism Development in Shenzhen

(2) Analysis on the development of convention and exhibition industry in Shenzhen.

(3) Analysis of the development of catering industry in Shenzhen

(4) Analysis of Shenzhen real estate development.

5.4.4 Development Prospect of Shenzhen Hotel Chain Market

5.5 Chengdu Chain Hotel Market Development Analysis

5.5. 1 Chengdu hotel chain market operation

5.5.2 Chengdu Hotel Chain Market Competition Pattern

5.5.3 Market Analysis of Chengdu Chain Hotels

Analysis of Tourism Development in Chengdu (1)

(2) Analysis of the development of convention and exhibition industry in Chengdu.

(3) Analysis on the development of catering industry in Chengdu.

(4) Chengdu real estate development analysis.

(5) Analysis of supply and demand balance in Chengdu real estate market.

(6) Chengdu real estate market price trend analysis.

5.5.4 Chengdu Chain Hotel Market Development Prospect

5.6 Chongqing Chain Hotel Market Development Analysis

5.6. 1 Chongqing hotel chain market operation

5.6.2 Chongqing Chain Hotel Market Competition Pattern

5.6.3 Chongqing hotel chain related market analysis

Analysis of Tourism Development in Chongqing (1)

(2) Analysis on the development of convention and exhibition industry in Chongqing.

(3) Analysis on the development of catering industry in Chongqing.

(4) Chongqing real estate development analysis.

5.6.4 Development Prospect of Chongqing Hotel Chain Market

5.7 Kunming Hotel Chain Market Development Analysis

5.7. 1 Kunming Hotel Chain Market Operation

5.7.2 Kunming Hotel Chain Market Competition Pattern

5.7.3 Market Analysis of Kunming Hotel Chain

Analysis of Tourism Development in Kunming (1)

(2) Analysis on the development of convention and exhibition industry in Kunming.

(3) Analysis on the development of catering industry in Kunming.

(4) Analysis of Kunming real estate development.

5.7.4 Development Prospect of Kunming Hotel Chain Market

Chapter VI: Management analysis of benchmark enterprises in China hotel chain industry.

6. 1 Analysis of Benchmarking Economy Hotel Chain Group

6. 1. 1 Home Inn Group

(1) General situation of enterprise development

(2) Analysis of enterprise market positioning

(3) Market share analysis of enterprises

(4) Analysis of major brands of enterprises

(5) Analysis on the scale of corporate hotels.

(6) Analysis of business conditions of enterprises

1) profit analysis

2) Analysis of assets and liabilities

3) cash flow analysis

(7) The latest development trend of enterprises

6. 1.2 Platinum Hotel Group

(1) General situation of enterprise development

(2) Analysis of enterprise market positioning

(3) Market share analysis of enterprises

(4) Analysis of major brands of enterprises

(5) Analysis on the scale of corporate hotels.

(6) The latest development trend of enterprises

6. 1.3 Zhu Hua Hotel Group

(1) General situation of enterprise development

(2) Analysis of enterprise market positioning

(3) Market share analysis of enterprises

(4) Analysis of major brands of enterprises

(5) Analysis on the scale of corporate hotels.

(6) Analysis of business conditions of enterprises

1) profit analysis

2) Analysis of assets and liabilities

3) cash flow analysis

(7) The latest development trend of enterprises

6. 1.4 Jinjiang International Hotel Group

(1) General situation of enterprise development

(2) Analysis of enterprise market positioning

(3) Market share analysis of enterprises

(4) Analysis of major brands of enterprises

(5) Analysis on the scale of corporate hotels.

(6) Analysis of business conditions of enterprises

1) Analysis of main economic indicators

2) Analysis of enterprise profitability

3) Analysis of enterprise operation ability

4) Analysis of the company's solvency.

5) Analysis of enterprise development ability

6. 1.5 Greentree Inn Group

(1) General situation of enterprise development

(2) Analysis of enterprise market positioning

(3) Market share analysis of enterprises

(4) Analysis of major brands of enterprises

(5) Analysis on the scale of corporate hotels.

(6) The latest development trend of enterprises

6. 1.6 Dongcheng Hotel Group

(1) General situation of enterprise development

(2) Analysis of enterprise market positioning

(3) Market share analysis of enterprises

(4) Analysis of major brands of enterprises

(5) The latest development trend of enterprises

6. 1.7 thank you hotel chain management group

(1) General situation of enterprise development

(2) Analysis of enterprise market positioning

(3) Market share analysis of enterprises

(4) Analysis of major brands of enterprises

(5) Analysis on the scale of corporate hotels.

(6) The latest development trend of enterprises

6. 1.8 Jiujiu Hotel

(1) General situation of enterprise development

(2) brand analysis of enterprise market

(3) Market share analysis of enterprises

(4) Analysis on the scale of corporate hotels.

(5) The latest development trend of enterprises

6. 1.9 Sumitomo Hangzhou Hotel

(1) General situation of enterprise development

(2) Market share analysis of enterprises

(3) Analysis of major brands of enterprises

(4) Analysis on the scale of corporate hotels.

(5) The latest development trend of enterprises

6. 1. 10 Shandong Ginza Tourism Group

(1) General situation of enterprise development

(2) Analysis of enterprise market positioning

(3) Market share analysis of enterprises

(4) Analysis of the main business of the enterprise

(5) The latest development trend of enterprises

6.2 Benchmarking Mid-range Hotel Chain Management Analysis

Vienna Hotel

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel management analysis

(4) Hotel market share analysis.

(5) Analysis of hotel development mode.

6.2.2 Four Seasons Hotel

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel management analysis

(4) Hotel market share analysis.

(5) The latest development trend of hotels.

Starway hotel

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market share analysis.

He Yi Hotel

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market positioning

(4) Hotel market share analysis.

6.2.5 Landscape Fashion

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market positioning

(4) Hotel market share analysis.

(5) The latest development trend of hotels.

Fuyi fashion

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market positioning

(4) Hotel market share analysis.

Jinjiang capital

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market positioning

(4) Hotel market share analysis.

(5) The latest development trend of hotels.

6.2.8 Nanyuan E home

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market positioning

(4) Hotel market share analysis.

6.2.9 Choice of Orange Hotel

(1) Overview of hotel development

(2) Hotel brand analysis

(3) Hotel market positioning

(4) Hotel market share analysis.

(5) The latest development trend of hotels.

6.2. 10 Economy, first trip

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market positioning

(4) Hotel market share analysis.

(5) The latest development trend of hotels.

6.3 Benchmarking Management Analysis of High-end Chain Hotels

6.3. 1 Jinjiang Hotel

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market share analysis.

(4) The latest development trend of hotels.

6.3.2 Establishment of the First Brigade

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market share analysis.

(4) The latest development trend of hotels.

Jinling Hotel

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel management analysis.

1) Analysis of main economic indicators

2) Analysis of enterprise profitability

3) Analysis of enterprise operation ability

4) Analysis of the company's solvency.

5) Analysis of enterprise development ability

(4) Hotel market share analysis.

(5) The latest development trend of hotels.

6.3.4 Country Garden Phoenix

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market positioning

(4) Hotel market share analysis.

Hotel New Century

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market operation.

(4) Hotel market share analysis.

(5) The latest development trend of hotels.

Huatian hotel

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel management analysis.

1) Analysis of main economic indicators

2) Analysis of enterprise profitability

3) Analysis of enterprise operation ability

4) Analysis of the company's solvency.

5) Analysis of enterprise development ability

(4) Hotel market share analysis.

Century Jinyuan

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market share analysis.

(4) The latest development trend of hotels.

6.3.8 Sunshine Hotel

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Analysis of hotel facilities

(4) Hotel market share analysis.

6.3.9 Wanda Jiahua

(1) Overview of hotel development

(2) Hotel market positioning

(3) Hotel market share analysis.

(4) Analysis of hotel development scale.

6.3. 10 Metropark International

(1) Overview of hotel development

(2) Analysis of hotel scale

(3) Hotel market share analysis.

Chapter VII: The development prospect and investment suggestions of chain hotels in China.

7. 1 Development trend of chain hotel industry

7. 1. 1 Forecast of the Development Prospect of Chain Hotels

(1) life cycle stage analysis of chain hotels

(2) Analysis of the alternative space of China economy hotels in the future.

(3) Forecast the growth rate of budget hotels in China from 2065438 to 2020.

(4) Forecast the market capacity of budget hotels from 2065438 to 2020.

7. 1.2 Analysis on the Development Trend of Chain Hotels

(1) The merger and reorganization trend of hotel enterprises

(2) Analysis of hotel branding trend.

(3) The trend of hotel policy supervision and support.

7.2 Investment opportunities and strategies of hotel chain industry

7.2. 1 Investment Analysis of Hotel Chain Industry

(1) Investment opportunities of hotel chains

(2) Analysis of investment characteristics of chain hotels.

(3) Analysis of investment mode of chain hotels.

(4) Analysis of investment situation of chain hotels.

7.2.2 Analysis of Investment Strategy of Chain Hotels

(1) Analysis of Investment Opportunities in Hotel Chain Industry

(2) Analysis of investment motives of hotel chain industry.

(3) Problems needing attention in hotel chain investment.

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