Scholar's milestones

From 65438 to 0997, the company accepted the first foreign trade order and began to enter the stage of large-scale foreign trade order production, laying the foundation for becoming a long-term and stable OEM supplier for major underwear brand operators in Europe and America.

In 2002, the company's factory moved into Jinhua Duohu Industrial Park and changed its name to Jinhua Yaqian Underwear Co., Ltd.

At the end of 2003, Jinhua Yaqian Underwear Co., Ltd. was officially renamed as Zhejiang Yaqian Underwear Co., Ltd. In 2004, the company was rated as "Zhejiang Industrial and Commercial Enterprise Credit AA Contract Keeping Unit" by Zhejiang Administration for Industry and Commerce, and was recognized as "2004 National Tax Grade AAA".

In 2004, the company participated in the French International Underwear Exhibition.

In April 2004, Chairman and General Manager Huang won the honorary title of "Top Ten Underwear Directors in China".

In May, 2004, the company was awarded "Key Supported Enterprises in Jinhua City in 2004" by Jinhua Municipal Government.

From June to 10, 2004, Chairman Huang was awarded the honorary title of "Excellent Entrepreneur of Jinhua City in 2003 (Golden Bull Award)".

In June, 2004, 165438+ 10, the company celebrated its 10th anniversary.

By the end of 2004, the company's output value exceeded 1 100 million yuan, and its tax payment exceeded 5 million yuan, making it one of the 40 key supporting enterprises in the city.

In 2005, the company was rated as "enterprise with tax payment exceeding 3 million yuan", "enterprise with self-export exceeding 5 million dollars" and "key supporting enterprise in Jinhua in 2005"

In 2005, the company was invited to participate in the French International Underwear Exhibition again.

At the end of 2005, a large modern garden-style factory building covering an area of more than 60 mu was built and put into use. The company has built more than 50,000 square meters of modern garden-style standard factory buildings and15,000 square meters of employee apartments.

In 2006, the company successfully implemented the adjustment of business strategy, successfully entered the domestic market, and realized the dual-channel business model of internal and external sales. Yaxi Private Service Store entered the domestic market on a large scale, proposed to build a "Gome" in the underwear industry, initiated the chain operation mode of "1+ 1", and proposed the "5S" service of the terminal specialty store.

In July, 2006, Yashi private clothing store chain joined the conference and signed a contract with Irene Wan, a famous Hong Kong movie star, in Jinhua, Zhejiang. Yashi became the first enterprise to hire a star to become the spokesperson of domestic bra brands.

In August, 2006, the company made great efforts in Zhejiang market, and Yaxian's first franchise chain store was grandly opened in Hangzhou, Zhejiang.

In September 2006, the company participated in the International Beach Underwear Swimwear Exhibition held in Lyon, France. This is the third time since 2004 that Yasi has visited France to participate in the exhibition.

From June 5438 to February 2006, Yaxian underwear brand was recognized as "national inspection-free product", "Zhejiang famous brand product" and "Jinhua famous brand product", and Yaxian trademark was named "Jinhua famous brand".

In 2006, the company launched the markets in Sichuan, Fujian, Guangxi and Shaanxi.

In 2007, the company entered Jiangsu, Shanxi, Hubei, Shandong and Hunan markets, and set up offices and brand managers.

From Jun. 5438 to Jun. 20071Oct., the company was awarded as "2006 Credit Enterprise".

In April, 2007, the first elite training meeting for Zhejiang regional manager of Yaxian Private Service Workshop was held in Hangzhou.

In May 2007, Yaqian Trademark was awarded as "Jinhua Famous Trademark" by Jinhua Administration for Industry and Commerce, and became a member of Jinhua Promotion Association for Protecting the Legal Rights and Interests of Well-known Commodities.

In July, 2007, "Yaqian Underwear Healthy Women's Tour to Zhejiang" was held in Jinhua, Quzhou, Taizhou and other places in Zhejiang, which set off an upsurge of protecting women's breasts.

In July and August, 2007, the company sponsored the Zhejiang Division of the New Silk Road Model Contest, which perfectly presented the combination of Yaqian underwear and fashion health and decided to win the contest "Yaqian Star".

In August 2007, Estee co-hosted the 47th Miss International World Congress in Zhejiang.

In September 2007, Chairman Huang won the Golden Bull Award for Outstanding Entrepreneur in Jinhua City in 2007.

At the beginning of September 2007, the company was invited to attend the underwear exhibition in Lyon, France.

At the beginning of September 2007, the second elite training meeting for mall managers was held.

At the end of September, 2007, Yasi participated in the China Famous Brand Expo held in Jinan as the only invited brand.

From June 5th, 2008 to October, 2007, Yasi sponsored the China Baby Drifting Experiment.

June 2007 +0 1, June 2007+February 2007 General Manager Yaqian sponsored the Zhejiang Normal University Dormitory Culture Festival.

From June 5438 to June 2008 10, the development of the company attracted the attention of CCTV media. The wealth story of CCTV-2 came to the company for an interview, and the feature film "Yaqian" and "The descendants of tailors are bent on making underwear, and street vendors enter the international market" were broadcast.

In February 2008, CCTV's Oriental Time and Space came to Yasi for an interview.

At the end of February 2008, the company participated in the 90th China Needle and Cotton Fair (China Needle Fair).

In May 2008, Yaxian brand won the "China Famous Trademark".

In early May 2008, Chongqing Brand Management Center was established.

From May to July, 2008, Yasi once again joined hands with the New Silk Road China Model Competition to launch the "Looking for Wu Peici" activity and hold the Yasi Bikini Photography Competition.

At the end of June 2008, Liaoning Brand Management Center was established.

In July 2008, Wu Peici, the new image spokesperson, signed a contract. More than 60 domestic media such as CCTV reported on this.

August-September, 2008, held "winning the terminal and surpassing the dream"-Yaxian 2008 national elite store manager training meeting.

In August 2008, I attended the second China International Knitting Expo.

In September 2008, he participated in the 3 1 Russian Federation International Textile and Equipment Expo.

From June 5, 2008 to 10, she participated in the 4th Shanghai International Fashion Underwear Exhibition.

From June 5438+ 10 to June 5438+065438+ 10, 2008, it sponsored the first women's elegance festival of Zhejiang Normal University.

On June, 2008 1 65438+1October1day, Zhejiang Satellite TV's film and television channel "920 Highlands" began to insert advertisements for Yasi.

In mid-June, 2008, she sponsored "Zhejiang Day" on Minsheng Channel of Zhejiang TV Station "18 18 golden eye", and at the same time, she inserted advertisements of Yaxi in several hot spots.

165438+2008 10 to March 2009, "* * wins wealth * * creates future"-Yaqian 09 Marketing Development Summit was held in Hubei, Jiangsu, Shandong, Chongqing, Liaoning, Zhejiang, Hebei and other places.

In June 2009, Beijing Brand Management Center was established.

In February 2009, Hebei Baoding Brand Management Center was established.

In February 2009, he participated in the 9 1 China Knitted Cotton Fair (China Knitting Expo).

In March 2009, the Henan market was launched and the Henan office was established.

In March 2009, Anhui Brand Management Center was established.

In April 2009, she participated in the 4th Shenzhen International Brand Underwear Exhibition.

In late April, 2009, he sponsored the graduation party of the Fashion Performance Department of Zhejiang Sci-Tech University.

In May 2009, the Yashi brand operation center moved to a new location.

In late May 2009, sponsored the Youth Aerobics Competition of Ningbo University.

Since May 2009, we have cooperated with a well-known chain consulting group in China on the projects of "terminal standardization" and "improving terminal profitability".

In July 2009, Shaanxi Brand Management Center was transformed into an office and put into operation.

From August 18 to August 19, 2009, communication creates the future-Yaxian National Agent Symposium was successfully held in Qiandao Lake.

On August 18, 2009, Xia Weiyang loved the whole house-Yaxian Brand Publicity Month entered Yaxian Base Camp-Jinhua.

In September 2009, the group registered Zhejiang Yaqian Brand Management Co., Ltd. in Hangzhou, and changed its operation center into a branch.

On September 8, 2009, "Sailing and Piloting-Yaxian 20 10 Spring and Summer New Product Release and Product Ordering Conference" kicked off in Hangzhou, and spokesperson Wu Peici gave full support. This is the first time that Yashi has held a large-scale national order fair.

On June 5438+065438+ 10, 2009, Yashi landed on CCTV and placed a TV advertisement on CCTV-2 Economy and Law.

On June 5438+065438+ 10, 2009, Yaxian signed Zhejiang Satellite TV's "Leap More Beautiful" and put on a TV advertisement.

On June 5438+065438+ 10, 2009, CCTV News Channel reported an "Yaxian Private Service Shop" in Ningbo, Zhejiang Province, and the news titled "The python in the underwear shop turned out to be a living signboard" attracted the attention of all parties.

From June 2009 165438+ 10 to the beginning of March 20 10, "New Journey: We are on the Road-Yaqian 20 10 Brand Tour" was held in Zhejiang, Jiangsu, Shandong, Henan, Shaanxi, Hubei and 0.

On June 6th, 2009, the signing ceremony of Yaxian and CCTV's "Avenue of Stars" column was held in Beijing Media Center, and the cooperation projects for the whole year were determined. From 20 10 on June 6, Yaxian's TV advertisement will appear in the commercial break of the column.

From June, 5438 to February, 2009, he signed the Shandong film and television channel "Face to Face with the Stars" and put on TV advertisements for Yashi.

20 10- 1, Jiangsu film and television channel signed a contract in prime time, and Yaqian TV advertisement was put on.

From 20 10, 1, the title sponsored the weather forecast column and multiple time column advertisements of Zhejiang Minsheng Channel.

20 10, 1 0, in June, 2000, Yaxian urgently informed all offices and brand managers to recall more than 9,000 sets (worth more than 3 million yuan) of a fitness underwear nationwide and said "no" to the defective products.

20 10 1 15, the "devil training camp for Yaqian elite team" was held in Jinhua headquarters, and the training will last for four days.

On February 20 10, Yaxian Sichuan brand management center was changed into an office and officially put into operation.

20 10, 10, "Copying profit standards to win the chain future-Yaxian gold medal store manager training camp" kicked off in Hangzhou Yaxian office building. This meeting marks that the project of "Standardized Replication of Terminal Profit" cooperated by Yaxian and a well-known chain consulting group in China has officially entered the "standard passing stage".

From May 9, 2065 438 to May 2, 2065438, the "Asia West Information Management Training Conference" was held in Hangzhou. The convening of this meeting marks that the project of "Standardized Replication of Terminal Profit" in Yaxi has officially entered the second stage-the adoption stage of "Information Management" standard.

20 10 on may 29th, Yasi formally established a strategic cooperative relationship with French company Promostyle, an internationally renowned design consulting company. Faustine Baranowski, underwear design director of Promostyle Company, and Huang, chairman of the board, attended the launching ceremony of strategic cooperation.

On July 20 1010, the elaborate Yaxian Mall was officially launched. The opening of Yaqian e-commerce platform marks that Yaqian has entered a new stage of development.

20 10, 18- 15, the three-day "Copying profit standards to win in the chain future-the first national supervisor training camp in Yaxi" was successfully concluded. This activity is another important activity after the gold medal store manager training camp and Yaxi information management training meeting. More than 70 executives from offices and agents all over the country attended the event.

On September 2 10, 2 1, Yaxian's "Love Against the Wind" 20 1 1 spring and summer new product ordering meeting was held in Hangzhou Haina Baichuan Hotel. Mr. Huang, Chairman of Yaxian Group, visited the site in person and attended with hundreds of agents and franchisees from all over the world.

20 10 12 12 the 20 10 international yacht model contest China finals hosted by Zhejiang Yaxian underwear came to a successful conclusion in Haikou. Six contestants stand out and are expected to be the best spokespersons for yachts, among which Hainan girl Chen won the "Best Body Award" awarded by Yashi.

20 1 1 February, Yaxian Fujian branch was established, and Jin served as the branch manager.

20 1 1 in March, Yaxian county began a new five-year period, and a new wonderful flower bloomed in northern Jiangsu. After nearly a year's preparation, Yaxian Company purchased nearly 300 mu of land in Lianshui, Jiangsu Province, and developed and built Yaxian Jiangsu Industrial Park, with an annual output of more than10 million pieces. Now the first-phase project has been put into use, and the first-phase production line with an annual output of 3 million pieces has been officially put into use. 20 1 1 In March, Mr. Huang, the chairman of Yaxian Group, was appointed as the executive vice president by China Underwear Association.

20 1 165438 On March 9, 2008, Yaxian autumn and winter new product ordering meeting was held in Hangzhou First World Hotel. More than 300 agents from all over the country and Zhejiang franchisees were invited to participate in this grand event. Orders for other venues have also been held.

April 27th-29th, 201101autumn and winter warm home ordering fair was held in Xiaoshan. The meeting lasted for three days, and customers from different regions will participate in the order in batches, which also set a new high for the order volume.

On 2011July 13, some excellent franchisees from all over the country went to Korea for a five-day tour under the leadership of Vice President Zhang of the operation center, which was also a reward for their usual efforts and efforts.

20 1 1 On July 20th, 2008, Yaxian reached a strategic cooperation with a well-known marketing consulting company in Shanghai, laying the foundation for opening Yaxian's new five years.

On July 22, 20 1 1, all members of Yaxian brand management center, all members of Jiangsu branch and managers of various companies conducted a two-day outward bound training at Jilongshan field training base in Tonglu, Zhejiang. Hiking, going downhill, digging holes, picnics and bonfire parties let us cherish everything we have.

20 1 1 At the beginning of August, Hunan market was changed to company management, and Hunan branch was established, with Qian Jing as the manager of Hunan branch.

On 2011September 13- 16, Yaxian brand held the spring and summer new product launch conference and product ordering meeting for 20 12 in Hangzhou Honglou Hotel. National agents and franchisees from Zhejiang, Hunan, Hubei and Fujian were invited to attend the conference. Jiangsu, Shandong, Shaanxi, Henan and Sichuan held press conferences respectively.