How does the hotel expand its business volume by means of marketing?

People's consumption concept and demand are constantly developing to an advanced stage, and consumers are changing from the original quantity consumption and quality consumption to personalized consumption. Hotels provide life services, and the general psychology of guests is always innovative, unique and changeable. For example, people are often willing to accept various cultures in different places. If we blindly cater to the original lifestyle of the guests in the service, it will inevitably lead to the "empathy" of the customers and fail to achieve the expected results. Of course, innovative services cannot be imposed on others. We should provide guests with a variety of choices, respect their choices and provide personalized services. Hotel innovation should be carried out according to the requirements of customers, especially the 20% loyal customers in the "customer database". Most of them are successful people in a certain industry and have strong purchasing power. The evaluation and choice of hotels often affect many people around them, and their consumption tastes change rapidly. Therefore, in marketing strategy, loyal customers should be placed at the center of organizational structure, and long-term close relationships should be established by providing value-added and alternative services for members. Let old customers constantly feel new services and changes, and enhance their loyalty to products.

Strengthen humanized marketing

In fact, the introduction of special services will bring new ideas to each hotel in different seasons. As a hotel operator, the most important thing is not only the layout design of environmental facilities, but also the price, but the most important link: how to extend and implement it? How to make service deeply rooted in people's hearts? This is the biggest concern of hotel operators, that is, the launch of successful services must be implemented and promoted. Personalized service needs personalized marketing. What really captures the customer's heart seems to be the breath of human nature. If you have taken a plane of Singapore Airlines, I believe you will leave a deep impression on her, and many passengers even think it is a wonderful time to remember in life. Singapore Airlines is not a big company, and I am afraid it will never become a big company in the world, but it is undoubtedly one of the best airlines in the world. The fundamental reason lies in the philosophy that employees of Singapore Airlines always uphold: treat customers like relatives. This concept goes deep into the bone marrow and is beyond words, which is reflected in the gestures of employees. Essentially, humanized marketing is not a strategy, but a basic attitude and belief.

Pay attention to sales diversification

From the planned economy in the past to today's market economy, relying on a single independent combat mode has been unable to maintain the survival and development of hotels, which requires a fundamental change in concepts and marketing strategies. At present, hotels urgently need to realize standardization and internationalization. Hotels must respond to the development of personalized and diversified needs with innovation and change, and fully meet all the needs of the hotel's target tourist market with new ideas, new services and new culture. Injecting advanced management concepts into hotels can completely break through the inherent localized market thinking in the field of hotel marketing and replace it with an open overall market positioning, so as to have the most important new force as a hotel and achieve a qualitative leap. A win-win strategic alliance with shared resources and complementary advantages is particularly important at present. What follows is not only the mutual competition among enterprises, but also the "interaction" and "alliance" of interests.