Keys to restaurant success

Key points for restaurant success

Catering business is like a cruel war, with losers and winners. Looking at the world of catering, there are winners and losers, losers and winners, so what are the key points for a successful restaurant? Let’s find out together!

The first key point - reputation.

The store has no reputation, so there is no way to talk about it. New customers from out of town don’t know which restaurant is the best, so they just go for the reputation; local old customers who want to buy a drink know how to use their reputation to show their face, and point out the famous restaurants.

Fame is too important. If you don't compete for fame and want to win, it means you haven't thought about it.

Fame can be divided into three categories.

1. Old fame.

The store or the store specializes in dishes and drinks, and is famous for its long history, such as Beijing Roast Duck, Tianjin Goubuli Steamed Buns, Changsha Fire Palace, Shaoxing Xianheng Hotel,? (Other old stores were added by netizens ),etc.

Girls are afraid of getting old, but shops are afraid of not getting old. The older the store, the more famous it becomes. The greater the reputation, the more visitors come. A typical virtuous cycle. Old stores should cherish their reputation and don't throw it away casually; new stores should keep fighting and cultivate into a century-old store, and their reputation will naturally spread far and wide (don't throw it away casually).

2. New fame

New store opened in March

? A new wine shop opened on Zhongshan Road. The facade is a bit unique. Let’s go and eat there. Let’s take a look!?

It’s like when people from a certain department where men gather together hear that a new girl has arrived, they all want to take a look. New hotel, new environment, new taste, this is the reputation of "Xin". When a new store opens, business is often booming, which is due to the new fame.

However, you must know that new fame depends on youth. Once puberty is over, people will be old and have a lot of money. Puberty generally does not last long, about three months, and with better maintenance, it can last for half a year to a year. Whether it is a hotel, a restaurant, a fast food, or a coffee bar, we must pay attention to the instantaneous resource of new fame. During this period, we must streamline internal management, stabilize food quality and service quality, insist on timely innovation, and successfully survive the short-term new fame. During this period, the brand gradually becomes over-recognized (discussed in the next section). You must not relax management just because the business is so good and you are too busy when you just opened the business. Quality problems will continue to appear, and innovation will almost stop. You think that the business is so good anyway. It doesn't matter. If this is the case, then the relationship is serious. As the energy of the new fame is quickly depleted, the business of the store will gradually slow down after a few months, leaving only good memories lingering in the restaurant.

3. Brand reputation

This is an advanced level of fame.

If the store has a brand, good luck will come. If you visit various restaurants, you will find that brand stores are very popular, while non-brand stores are less popular.

There is no need to give examples of McDonald’s and KFC. Pay attention to those teahouses, coffee bars, and bakeries. Brand stores tend to have more customers, and the same goes for restaurants.

The reason for this is that firstly, you can feel confident when you go to a brand store. The quality is guaranteed, you don’t have to worry about hygiene, and customer rip-offs won’t happen, so everyone chooses a brand store; secondly, you can have face when you go to a brand store. Asking leaders to give face to leaders, asking girlfriends to give face to girlfriends, everyone has face, so people choose brand stores. Some people think that branding is a matter for big stores, and small and medium-sized stores do not need to spend that money on branding! Wrong!

Big stores need brands, and small and medium-sized stores should also pay attention to brands. . If the brand is conducive to becoming bigger and stronger, why give up?

If you have not yet established a brand, act quickly, carry out brand creation activities, establish your own strong and viable brand, and stand firm in the catering industry. .

Enterprises that have established a brand must cherish and maintain their brand.

The second important point-integrity.

Some people say that for a hotel to run well, the food must be good first; for a tea house to run well, the tea must be good first. That's right. But as the first priority, everything else can be put aside, and integrity must be at the top of the list. Killing new customers, hiding mysteries, playing tricks, trying to be smart, and fooling customers. No matter how well you do other things, no matter how good your business is for a while, you will eventually shoot yourself in the foot.

Doing business is like being a good person. If you are trustworthy, you will have friends all over the world;

Doing business is like being a good person. Without integrity, all new and old customers will desert you.

To win in catering, integrity comes first.

The third point is a better combination of money business and business business.

A person can be eloquent and talk the truth, but opening a shop may not necessarily make money.

A person is good at managing affairs and can run things in an orderly manner, but he may not be talented in marketing.

A person can come up with all kinds of ways to make money, but when it comes to doing things, there is either a problem here or a chaos there, and in the end no money is made. Therefore, to finally make money, it must be a combination of several favorable factors.

The so-called money business refers to the talent for making money, including inspiration, thoughts, concepts, ideas, a strong hobby of making money, and the strong will to constantly think about ways to make money all day long.

The so-called business refers to the talent of being good at dealing with various complex matters, including the sensitive ability to discover problems, the ability to organize complex things, the coordination ability to actually deal with problems, and the ability to deal with chaos without panic. of firm will. If an enterprise or store wants to make a profit in its operations, these two factors are indispensable.

Solution: Start a business

1. Exploit strengths and avoid weaknesses. Look at what your business or yourself is good at and what you are weak at. If something is long, promote it; if something is short, avoid it. Don't force a short person to act like a tall person. For example, if you are not too good at business, but you think that you are good at everything and have to take care of everything, then the management of your store and your company will become more and more chaotic, and you will increasingly feel that your subordinates are not good enough. More and more people have to intervene personally, typically entering a vicious cycle.

2. Leverage strengths to offset weaknesses. If you or your company are good at internal management but not good at marketing, you can pay attention to strengthening learning, training, and inspections in marketing, and recruiting marketing professionals. Please consult the company for guidance. Some people think that if they and their own companies are good at internal management, then marketing must be good as well. Although they have suffered many setbacks in marketing, they are unwilling to face the reality of weak money makers. They are always looking for problems such as a weak market, too many competitors, and business problems. It’s not easy to do and other objective reasons. Facing reality without looking back and finding solutions effectively will of course lead to endless suffering.

3. Taking the initiative to seek a better combination of the two businesses is the best way to solve the problem and "do the right thing".

The fourth point - resource utilization

We live among resources. Without resources, we will not be able to live.

We start a business among various resources. If we don’t know how to use resources, it will be difficult for us to start a business.

To run a catering company well and make full use of resources should be common sense tips.

However, not many people understand this key. So when business is not going well, they just blame this and that, and put aside the key points.

1. Use human resources.

The personnel department in mainland enterprises is called the "Personnel Department", and in coastal enterprises it is called the "Human Resources Department". Don't think that coastal enterprises are showing off their words and pretending to be foreign. In fact, this reflects the difference in concepts between the two.

Enterprises called human resources departments treat the management of people as a matter, and it is a matter of managing people, so it is called "personnel".

An enterprise called human resources treats people as a very important resource. The first task of the enterprise is to make good use of human resources, so it is called "human resources department".

If a catering company wants to win, it must first solve the problem of "personnel" or "human resources".

2. Utilization of chef resources.

Some people will say: This is also the key. To use chef resources, you need to have a few good chefs. In fact, this is wrong.

A hotel has several chefs. It just means that the hotel has chef resources. As I said before: we live among resources, and we start businesses among various resources. We live and work among various resources, which does not mean that the problem is solved. What we need to solve is how to make good use of the resources.

The fifth point - method

To do anything, you must pay attention to a method.

How can you make your dishes so that customers will never get tired of eating them?

You have to have your own method. Or use ancestral cooking secrets to create a special taste that cannot be imitated by others; or adopt effective innovations to continuously surprise customers with new dishes; or find out the hobbies of potential customers and cater to their preferences, etc.

How can you make your customers satisfied with your service?

You have to have your own method.

You have to be able to use the enthusiasm method, the warmth method, the coldness method, the standard method, the diligence method, the humor method, the tolerance method, the XX method, etc.

How can you make your customers satisfied with your environment? You have to find your own way.

To win, catering stores need to put more effort into their methods.

Don’t get carried away when your business is good. Instead, you should always pay attention to market changes and implement countermeasures in a timely manner to maintain long-term prosperity.

If your business is not doing well, don’t blame others. Instead, you should carefully analyze the business situation and calmly think about improvement methods to turn the situation around as soon as possible. ;