Chen Youjian "Graphic Design"

Chan Youjian, born in Hong Kong in 1950, has worked hard in the design industry for 26 years with his personal talent and keen artistic sense. In the past 26 years, he has won more than 400 awards in Hong Kong and internationally. He has become famous in New York, London, Tokyo and other places, and his designed works can be found all over the world. In 1996, "Graphis" magazine, regarded as the "Bible" in the design world, selected Chen Youjian Design Company as one of the top ten best design companies in the world. In 1997, the posters and art wall clocks designed by Chen Youjian were included in the Museum of Modern Art in San Francisco, USA. It is a permanent collection┅┅As a world master, Chen Youjian has an innumerable halo of honor. But Chen Youjian told reporters that this "Eastern Love and Western Rhythm" exhibition covers his design characteristics and artistic pursuits better than the honors he has received. The small two-story exhibition room is filled with Chen Youjian's works. Each work allows reporters to see the Chinese enthusiasm dancing under the European-style packaging and Western simple lines.

Chen Youjian deeply loves Chinese traditional culture, but his persistence and pride in Chinese cultural heritage have not turned him into an "artistic old man" who sticks to tradition. Instead, he allows Eastern and Western cultures to play an important role in his designs. concepts are more rationally integrated. He has successfully blended Western aesthetics and Eastern culture, giving his works traditional charm without losing the elegance of fashionable taste. The exhibited works such as handled porcelain cups, tea boxes, stationery and coasters have a strong Chinese flavor without losing elegance. fine. He has a teahouse named "Tea Language" in Takashimaya in Shinjuku, Tokyo. From the interior decoration and logo design of the teahouse to the selection of tea sets, it can be said to be the essence of Chen Youjian's design art, while the CI and NIKKO of Bank of Tokyo-Mitsubishi Modern Chinese tableware allows people to experience the beauty of the combination of east and west.

Alan Chan, 53, is one of the most famous designers in Hong Kong and has won numerous awards. Chen Youjian Design Company has been rated as one of the top ten design companies in the world by the American GRAPHIS magazine, and is the only Chinese design company to win this honor. His posters and watches are even included in the permanent collection of the Museum of Modern Art in San Francisco. In Japan, he also held solo exhibitions "East Meets West" and "Eastern Love and Western Rhythm" in Tokyo in 1991 and 2002 respectively. In Japan's design world, his reputation is as well-known as Jackie Chan's status in Japan's entertainment industry.

At the age of 53, he already has honor, wealth, experience and fame in his pocket. From a layman who doesn’t understand design to the winner of hundreds of domestic and international awards, it took him 20 years In the 1990s, he began to establish and truly feel his status. I have worked for others for 10 years and done something for myself for more than 20 years. During this time, there were not many painful difficulties and obstacles, and there were not too many bitternesses to complain about. So much so that when he turned 50, he realized that what he should do had been done.

He wants to leave the present and do better and bigger things. As for what is better and bigger, he has not figured it out. Before he could figure it out, he changed his hairstyle.

The reason why I still win awards is because of my talent

The conversation with Chen Youjian started with a short story. A friend of mine who was doing graphic design in Guangzhou wanted to change jobs, but he gave up the plan after some market research. He took a sip of beer and said angrily, "The market price has been as low as 2,000 yuan, hurry up." Picking up trash. "I told this little story to Chen Youjian, and he said that it was the same in Hong Kong. It was very difficult for some young designers to get ahead. Not only were the prices low, but they also had to be obedient. The undergraduate degree was better than nothing. That was what originally motivated him to go out on his own. One of the reasons is because of the advertising company's pitches and complex interpersonal relationships.

Regarding the characteristics of his industry, Chen Youjian once said: "The journey of graphic design is like a marathon. It is a journey." A long and challenging road. Those athletes who have won numerous awards not only rely on their natural talent and good physique to reach the top, but also need to cooperate with their careful cultivation and perseverance to achieve their ideal results. For a graphic designer to be successful, just like an athlete, talent alone is not enough. If a person does not devote all his energy, time and efforts, success will not happen. "These words are more like talking about himself.

After graduating from high school, Chen Youjian had no interest in studying because his family was poor and he had a girlfriend. At the age of 20, he entered a foreign company. He worked as an apprentice in a 4A advertising company. Before that, he studied mathematics and chemistry and didn’t know what design was.

Nowadays, it is no exaggeration to describe the number of awards he has won. To this day, his designs still win 30 or 40 awards. Regarding winning the award, Chen Youjian's feelings were - "Let me know how good I am, and let me know where I am as quickly as possible."

The reporter asked him a question that many people have asked. --Talent? He smiled and said, "I think so!" He didn't feel this way in the first ten or twenty years. As he gained more work experience and more life experience, Chen Youjian began to feel why he was different from others as a designer. , their own imagination, working methods, and expression methods are all different. "I'm still winning awards now. This is my talent. But talent can have different perspectives. Different people have different talents. You know your goals and interests, and you have to think about it clearly from the beginning. But , Talent alone is not the only factor for my success. Personal strength is insignificant. The team spirit of working together and the support of my wife (the general manager of the company) are the driving force for my success. "