How to run a hotel well

I think hotel management is a systematic project, which includes not only the necessary management knowledge, but also the intentions of hotel employees. Management knowledge is the necessary foundation for the hotel to embark on a reasonable operation process, and it is also the platform for the harmonious development of the hotel. Equally important is the heart of employees. Only when every employee regards himself as the owner of the hotel and participates in all aspects of hotel construction as the owner can the hotel gain a firm foothold in the increasingly fierce market competition and have a good development prospect. 1. Corporate culture-hotel spirit-culture is a productive force, and corporate culture is a soft management method. It mainly starts from an irrational emotional factor to fully mobilize the enthusiasm and initiative of employees in the United States and Italy, and leads to the consistency of behavior through spiritual convergence, thus building the enterprise into a United and hard-working collective. Cultural competition is a higher level competition. On the one hand, it is required to endow hotel products and services with certain cultural connotation, cultural atmosphere and cultural added value; On the other hand, establishing a kind of * * * same values among employees and creating a learning organization will make a strong organizational culture fully affect the realization of hotel management functions and the exertion of collective efficiency. With the continuous development of the hotel industry, the competition between hotels is becoming more and more fierce. Hotel competition is first of all product competition, which is basic competition. Then there is the competition for services. Broadly speaking, the competition of service is essentially the competition of intangible products. But in the final analysis, competition is cultural competition, and cultural competition is a higher level and higher grade competition. Hotels are labor-intensive and emotional-intensive industries, and hotel products are essentially services provided by hotel employees. There are too many factors that affect the quality of service, which can not be achieved only by improving the content of science and technology and using high-tech management. Only by using the subtle influence of hotel culture to manage employees and improve the overall quality of employees is an important means to improve hotel service quality and enhance hotel competitiveness. In the competition of modern hotels, I think we should first gradually establish a corporate culture that belongs to our hotel, conforms to social reality and has been tested by practice in the course of hotel operation. It is the inner spirit of the hotel, which can activate the management and operation procedures of the hotel to a great extent, and at the same time, the hotel can attract and retain customers with a good hotel image. 2. Enterprise Strategy-Hotel Goal-Avenue of Development If a modern hotel wants to survive and develop in the market competition, it must adapt to the changes in the external environment and make positive and correct responses, and it is the hotel's strategic planning that connects the hotel with the environment. Strategic planning determines the direction, center, focus, development mode and resource hunger of hotel marketing activities, so as to adjust the long-term development allocation of hotels. Controlling the development and changes of the environment, combining with the hotel's resources and planning trends, and formulating a far-sighted and feasible development strategy are related to the success or failure of future marketing activities and the future and destiny of the hotel. 3. Hotel management segmentation-the key to hotel success-management practice (2) hotel energy management. Strengthening energy management should be an eternal topic in hotel planning, construction and operation. As a hotel manager, we should pay attention to building energy saving, equipment energy saving and personnel energy saving, have strong market awareness and development concept, and properly handle the distribution and use of hotel energy. In short, the goal of energy management is to minimize the energy consumption and supporting renovation project costs of hotels throughout their life cycle. (3) Hotel customer management. Hotels achieve business benefits by providing products and services. As the recipients of products and services, customers are very important to hotels. Hotels with tourists have a foundation for survival and development, while hotels with stable tourists have valuable resources for market competition. The essence of customer management is to develop customers, serve customers, promote customers, maintain customers and enhance customer value through investigation and analysis. (4) Hotel technology research and development and management. Technological R&D capability is the foundation of enterprise innovation and development, and all stages of enterprise development are inseparable from technological improvement and R&D management. Hotel is a labor-intensive industry with low technical threshold. If powerful enterprises in other industries attach importance to this market and enter the competition, they can quickly develop hotels that exceed the benchmark operating level in terms of technology, quality and cost, and soon become strong competitors. The growth rate of new hotels is often amazing. If hoteliers can't take advantage of temporary technology and experience, seize the opportunity to continuously develop new products, continuously improve product performance and improve technology R&D management ability, it is often fatal to enterprises. (5) On-site management of hotel services. The service quality of the hotel has a great relationship with the interests of the hotel. Customer satisfaction mainly depends on this. Service quality is formed in this process. To control the service quality, it is necessary to strengthen the process design in advance and solve the problems such as people, facilities, materials, methods and environment that affect the process. Face the guests with a good service system. (seven) the management of hotel departments and their management of managers. (2) self-management of managers. Managers should overcome their complacency. The biggest obstacle in management is complacency. After some achievements, some managers become complacent, ignore the market, focus on vested interests and weaken the innovation of service products. To overcome the complacency in work, we must pay attention to the changes of internal information and external environment of enterprises. From the perspective of development and development, we should constantly learn and update our knowledge, constantly pursue higher work goals, and maintain work vitality and exuberant vitality. (8) Hotel innovation. Innovation is one of the main means to win advantages in the fierce market competition. For hotel industry, innovation is of great significance. Because generally speaking, hotel products are not visible products or involve computer software, it is difficult to apply for patents; Hotel services are even less likely to be patented. They are all easy to imitate and copy. When products are easily copied, people can take two completely different attitudes. Since I have launched a new product and others can copy it quickly, I won't try to innovate. We know that some managers and individual chefs in individual hotels adopt this attitude. This attitude is obviously not desirable. What we advocate is another attitude: continuous innovation, being at the forefront of innovation in the same industry, and striving for success with new ideas. (9) Hotel management is no small matter. Hotel management is no small matter, and any link of hotel management is very important. Whether the hotel can be brilliant depends on the managers, but more on the employees. Only with the concerted efforts of * * * Qi Xin can the hotel be brilliant and move towards a new era, a brand-new and brilliant era.