How to realize the benefit recovery of Xi catering industry

Due to the impact of the international financial crisis, the sales of hotels and restaurants in Xi dropped sharply last year, especially in the high-end catering industry. At present, Xi's catering industry shows a steady decline in operating income, with fewer catering enterprises and fewer employees. How does Xi 'an catering industry realize the recovery of benefits? The author believes that the following points need to be done well: First, maintain characteristic management, establish popular positioning, realize the decline of foreign tourists with "small profits but quick turnover" and shrink the high-end market, so that Xi 'an local tourists can become the mainstream of consumption and form a market pattern of popular catering. Therefore, focusing on popular catering will increase market share through "small profits but quick turnover"; You can also enter the community, actively explore community catering, open up new areas of development, create diversified markets, facilitate citizens to eat, and win more consumers. At the same time, the advantage of Xi 'an catering lies in its rich historical and cultural accumulation. The characteristic catering enterprises can continue to maintain and carry forward their own characteristic management, maintain or pursue characteristics and win consumer groups, whether in the flavor of dishes or in the decoration of restaurants. Second, low-cost expansion to achieve large-scale development. Catering enterprises with mature brand strength can look for business opportunities in the crisis, take advantage of the economic downturn and low housing prices to buy and reorganize stores with good locations and low rents at low prices, wait for opportunities to develop, or reserve space for future development, laying the foundation for large-scale expansion of enterprises in the future. Thirdly, it is an uncontrollable external factor to tap the market potential of wedding banquets, birthday banquets and full moon banquets. And make the operation of the cake have a big financial crisis, but the crisis also contains opportunities. Crisis is crisis, people get married as usual, live as usual, and have a full moon as usual. Therefore, when business meals are affected, it is a good choice to develop banquet markets such as wedding banquets, birthday banquets and full moon banquets. In May this year, the operating income of some enterprises showed an upward trend, which was directly related to the reception of wedding banquets. 4. Implementing the new concept of nutrition ordering, guiding the consumption trend, and winning extensive customer service are important links to reflect the business characteristics. How to improve service work, highlight service characteristics and improve service level is a very important work. Focusing on the consumption concept of "green, nutrition, health and environmental protection", enterprises set up the system of listing nutrition menu division to provide customers with professional consulting and nutrition guidance services, improve service level and enhance competitiveness, which is bound to attract more customers and become a new economic highlight. Five, save costs, open source and reduce expenditure, and build a conservation-oriented enterprise. There is also an urgent need to effectively reduce costs and improve the economic benefits of enterprises. First of all, through daily ideological education, we should improve the comprehensive quality of employees and build an economical enterprise. Secondly, it is necessary to cultivate talents who are versatile and reduce the waste of human resources. Finally, reduce the loss of tableware. Six, full marketing, expand customers in the face of market downturn, the catering industry can not rely too much on price reduction strategy. As a low-profit industry, the catering industry has limited room for price reduction. We should see that the financial crisis will have a certain impact on the catering industry, but the impact on the Shaanxi market will not be too great, so don't be too pessimistic. According to statistics, Xi's catering industry ranks third in the country, with a large per capita consumption. First of all, we must have the awareness of creating new marketing models. While increasing publicity through various channels, we can also strengthen contact with some major customers, fully understand their needs, tailor various services for them, and gain their recognition. In addition, we should seize the opportunity, start the promotion strategy for all employees, firmly grasp the existing market and prevent the loss of established customers; Grab the sales of catering enterprises, expand the surrounding markets and find customers. Apart from the traditional festivals in China, we should also explore the business opportunities of some western festivals and hold some publicity and marketing activities in time to save money and create a market to promote sales.