Traditional Culture Encyclopedia - Hotel reservation - Brief introduction of BTG Group's business

Brief introduction of BTG Group's business

BTG Group has many well-known enterprises. Beijing BTG Jianguo Hotel Management Co., Ltd. is one of the most famous hotel management brands in China. As a listed company controlled by BTG Group, BTG shares have made great achievements in the tourism sector. BTG Group has four fully qualified large travel agencies-China Kang Hui Travel Agency, Shenzhou International Travel Agency Group, China Ocean International Travel Agency and China National Travel Agency. The "Shouqi Group" controlled by BTG Group is one of the largest tourist car companies in China. Beijing Exhibition Hall under BTG Group is the earliest large-scale multifunctional exhibition hall in Beijing.

The hotel industry will form a management system that conforms to international practice and is reasonably configured with high, middle and low grades. Including nearly 10 five-star luxury hotels managed by Kempinski and other brands, dozens of three-star and four-star mid-range hotels managed by BTG, and more than 100 budget hotels managed by Home Inns and Xinyandou, making the total number of hotels invested and managed by BTG Group exceed 200.

The travel agency industry will take nearly 100 branches of China Kang Hui Travel Agency in China and more than 100 marketing outlets of Shenzhou Travel Agency in Beijing as the foundation, and form a reception system centering on Beijing and radiating major tourism markets at home and abroad.

The catering industry will give full play to the advantages of well-known time-honored catering brands and more than 200 chain stores, and gather well-known brands such as Quanjude, Fangshan, Fengzeyuan, Sichuan Hotel, Judehua Tianhe and Donglaishun.

The automobile service industry has more than 8,000 operating vehicles, and has a relatively complete comprehensive service system such as automobile sales, automobile maintenance, automobile rental and oil supply.

The tourism business will highlight the brand advantages of Yansha, further integrate the characteristic tourism business resources such as Yansha Friendship Mall, Gui You Commercial Building, Jinyuan New Yansha Mall, Yansha Outlets Shopping Center and Antique City, and establish a high-end shopping system with international standards.

The industry of scenic spots will focus on the development of resources, forming an organic connection between tourist sources and tourist destinations.

The exhibition industry will give full play to the advantages of Beijing exhibition hall and hotel exhibition facilities, and maximize the overall benefits of exhibition market development and reception services. The hotel industry is one of the important pillar industries of BTG Group, which has maintained sustained and steady growth for a long time. BTG has more than 30 wholly-owned and controlled star-rated hotels, mainly located along Chang 'an Avenue, Xiyuan and Yansha business district.

BTG Group has established two famous brands in the hotel management industry: "BTG Founding the Country" and "Home Inn". The First Brigade of the People's Republic of China owns and manages dozens of hotels all over the country. Home Inn Group owns two brands: Home Inn and He Yi Hotel. At present, it has covered more than 30 provinces and municipalities directly under the central government, including 1 10 major cities, and has more than 600 hotel chains, forming the largest hotel chain network system far ahead of the industry. BTG catering plate brings together many well-known brands and integrates them into Quanjude Co., Ltd. and Donglaishun Company.

These brands have their own special dishes and market positioning, including:

—— "Quanjude" brand features Beijing-style restaurant "Quanjude Roast Duck" and is positioned in the boutique tourism flavor catering market;

-"Imitation Restaurant" features "Man-Han Banquet" court dishes and is positioned in the high-end business restaurant market;

—— "Sichuan Hotel" features "official" Sichuan cuisine and is positioned in the southern cuisine boutique catering market;

-"King of Sea Cucumber" and other "Fengze Garden" featuring Beijing Shandong cuisine are located in the northern gourmet boutique catering market;

In addition to the above, there are Chinese time-honored brands such as Donglaishun, Hongbinlou, Barbecue Bay, Casserole House, Liuquanju and Huguo Temple snacks, as well as corporate brands with different formats such as Jude Huatian. They operate different cuisines, covering Chinese food, fast food, snacks, western food and other varieties, which can meet the requirements. First Automobile Co., Ltd., invested and controlled by BTG Group, is one of the super-large tourist automobile companies in China, with nearly 10,000 vehicles of various types. It is a joint-stock enterprise integrating automobile operation, leasing, sales maintenance and oil supply.

Shouqi Leasing is one of the earliest companies engaged in professional car rental services in Beijing. SAIC cooperated with domestic car rental companies to establish the "China Tourism Car Rental Network", which has been opened in more than 20 major cities. The first taxi with blue sea and blue sky is the first brand taxi launched in Beijing. The ambassador team of the First Automobile Company is a unique and prestigious team. Since its establishment 50 years ago, * * * has received more than 1000 foreign heads of state and government and thousands of foreign delegations at or above ministerial level, which is called "world-class team". BTG is a listed company under BTG Group. Hainan Nansan, owned by the company, is a national famous AAAA-level scenic spot. Relying on its unique mountain scenery, seascape and rich Buddhist culture, it has the largest vegetarian restaurant in China based on ecological construction. Hushajing District in Ningxia invested by BTG is an AAAA-level scenic spot and one of the 35 national key scenic spots, which further consolidates and develops the northwest tourism market.