China Construction Bank Rong Jian Home

The competition in the future must be the competition for talents. At present, many cities are sparing no effort to introduce talents, and housing prices and rental costs are important factors affecting the introduction of talents.

Since last year, with the listing and operation of a number of CCB Rong Jian homes, foreigners have come to Taiyuan and Yangquan to work, and a small mobile phone can solve the accommodation problem.

CCB's home in Rong Jian is a talent apartment operated by the bank. Why should the bank do this business?

Grasp the pain points and seek new solutions.

In recent years, Yangquan municipal government has promoted high-quality development with innovative ecology, and regarded talent introduction and education as one of the four major projects to build innovative ecology. Shanxi Branch actively docked with Yangquan Municipal Party Committee and Municipal Government, helped the government to introduce talents by taking housing lease as a breakthrough, and created the first long-term rental project of government cooperation in the province-"Yangquan Talent Apartment of CCB Rong Jian Home".

202165438+February 8th, the project of "CCB Rongjian Family Yangquan Talent Apartment" was unveiled, and the house was quickly booked by all units and individuals. Where did the apartment come from? Previously, the affordable housing that was idle by the local government was all rough housing, which has been idle since 20 16. There is no professional and standardized apartment management organization in Yangquan, and there is a real pain point of "subsidy, no residence and no management" for talents to settle down.

After understanding the situation, the relevant personnel of CCB Shanxi Branch visited Yangquan City for many times to communicate with the main leaders about the outstanding cases and management mode of CCB, and put forward constructive solutions. Relying on the brand advantage of Jianxin Group's "Jianxin Rong Jian Home", 3354 Housing Branch is responsible for housing renovation and operation management to help the government solve the problems of insufficient housing and inconvenient management. However, in the subsequent docking process, problems such as renovation capital investment, tenant management, and apartment operation income appeared one by one. In order to help the government solve the funding problem, the bank made many calculations and communicated with the housing branch in detail. Finally, the bank and Yangquan municipal government reached a cooperation understanding at the end of July, 20021. The cooperation period of the project is 15 years, and the housing management department will invest100000 yuan to be responsible for the renovation and operation management. The municipal government determines the annual occupancy target and promises guaranteed income. The annual service fee will be included in the financial budget and paid according to the actual occupancy difference. This mode of cooperation has created a new situation of cooperation between banks and the government.

New standard of efficient quality tree.

As the earliest construction bank engaged in housing business, it has been an important step for Shanxi Branch of China Construction Bank to explore and improve its regional government service capability in the years of development, from construction to decoration to rental.

Yangquan Talent Apartment is committed to improving the living quality of talents. The first floor of the apartment was built into a public service area. In addition to serving the reception area, we also set up an e-banking service area to meet the online payment needs of tenants, and set up a courier storage cabinet. On the second floor, a talent apartment service center is set up, with activity rooms, gyms, conference rooms, youth stations and other areas to enrich residents' amateur cultural life.

As the first talent apartment project in Yangquan City, "Rong Jian Homeland Yangquan Talent Apartment of CCB" is listed as a benchmark property for talent introduction.

Build a scene, build an ecology and open a new chapter.

Kangrui Community, where Yangquan Talent Apartment is located, is the largest public rental community in Yangquan City, with annual occupancy of10.5 million households. Taking advantage of CCB's financial technology, Yangquan Branch of CCB is connected with the public rental housing system of Housing and Construction Bureau, and all community security objects are included in the system, which is convenient for the information management of government public rental housing, and regular publicity activities such as "financial knowledge enters every household" are carried out.

In Taiyuan, following Cui Yu Apartment,1October 3 1, 202 1, our province launched the second long-term rental community, "CCB Rongjian Jiashuxin Apartment". The new apartment is positioned as a "home for medical staff", with 64 rented rooms serving the people's hospitals in neighboring provinces and provinces.

Related Questions and Answers: Related Questions and Answers: Shenzhen has been "only renting and not selling" for 70 years. Has the era of renting come? I. Distribution map of long-term rental apartments in Shenzhen

According to some statistics, long-term rental apartments in Shenzhen have the following characteristics.

1, distribution characteristics

Nanshan, Futian and Luohu in the former customs, Longhua Hongshan in Linguan, Xixiang in Baoan and Bantian in Longgang are all densely distributed areas of long-term rental apartments. At present, the largest number of areas is Nanshan District. In addition, industrial parks above designated size (such as Shenzhen University Town and Bantian Science Park, where Huawei is located) near subways and businesses are the concentrated areas of long-term rental apartments in Shenzhen.

2. The characteristics of rent

At present, 36.7% of the long-term rental apartments in Shenzhen are under 1.500 yuan, and the stations below 800 yuan account for 1. 1%, mainly at the rent of1-3,000 yuan. The overall rent level of long-term rental apartments is about 2-3 times that of rural houses in urban villages, and 500- 1000 yuan/month higher than that of ordinary commercial houses (the reference price is from official website and telephone interviews, please correct any deviation). But on the whole, the overall rent level inside the customs is still higher than that outside the customs; The rent level near the subway commercial industrial park is higher than that in other areas.

In addition, like luxury houses, long-term rental apartments have also launched many high-priced houses, such as Futian Meilin Jinzhonghuan serviced apartment and Xiangmihu Wan Jian Furuisi International Apartment; 1 The monthly rent of rooms can reach 7000 yuan, 8000 yuan or even 10000 yuan, such as Haimingyuan in Wanghai Road, Shekou, Nanshan, Huijing Haoyuan in Shenzhen and Dachong City Garden in Science Park.

3. Huxing characteristics

Long-term rental apartments are mainly single rooms,/kloc-0 rooms, 2 rooms and loft apartments, and a small number of 3-5 rooms. The area selection is relatively wide, ranging from tens to more than 100 square meters. Most of the units are square, with good lighting effect.

Second, analyze the types of long-term rental apartments in Shenzhen

Definition of long-term rental apartment: "long-term rental apartment", also known as "white-collar apartment" and "single shared apartment", is a new industry in the third-tier real estate market in recent years. It rents the owner's house, carries on the decoration, completes the furniture and household appliances, and rents it to the white-collar workers around the house in the form of a single room. Now the concept of "long-term rental apartment" has been gradually accepted by everyone. In the traditional leasing market, the leasing time of tenants is generally one year.

According to the main division, long-term rental apartments can be divided into professional apartment operators, real estate service providers, hotel groups and real estate developers. Among them, under the favorable policies this year, the number of real estate developers has greatly increased, such as Vanke Apollo, Caesar and Country Garden.

According to the operation mode, long-term rental apartments are divided into centralized and decentralized.

According to the division of operating entities, the operating platforms of long-term rental apartments can be divided into self-owned rental platforms and agency rental platforms. As a financial institution, CCB Rong Jian Jiayuan can operate its own apartments or act as an agent for other brands of apartments.

1 quantity

These four types have a certain share in the long-term rental apartment market in Shenzhen, among which the largest number are professional apartment operators, which are entrepreneurial and entered earlier. According to Hopewell 20 17 data, there are more than 100 parents' rental apartment brands in Shenzhen.

2 customer base

The existing centralized long-term rental apartments in Shenzhen are mainly aimed at urban white-collar workers aged 65,438+08-35 who have certain requirements for living quality. In particular, centralized long-term rental apartments have certain age restrictions on tenants.

Decentralized long-term rental apartment brands will introduce the whole rental space, relax the requirements for tenants and meet the needs of family rental, and Danke apartment naturally belongs to this type.

3 Support services

Fees for long-term rental apartments generally include: rent+service fee+utilities. Most long-term rental apartments are mainly bedrooms, and other functions are moved out to provide open space, such as kitchen, laundry room, gym, book bar and so on. Butler+cleaning+maintenance+smart door lock +APP property operation is the standard for most apartments.

4 rental housing

The existing long-term rental apartments in Shenzhen are obtained through acquisition, joining, agency, joint venture and charter operation. , renovated or modified, and then leased to tenants.

Among them, real estate developers have self-sustaining properties, which have inherent advantages in the number of houses and access channels. It can be predicted that real estate enterprises will play an important role in the long-term rental apartment market in the future.

5 marketing means

Many apartment brands, in order to attract young people who just graduated, launched a series of preferential policies around graduation season, such as free Haiyan plan, youth sailing plan of Danke apartment, "Lingyun plan" of Caesar, and "extrapolation" of Rubik's cube. ......

Six emerging forces

165438+1October 3, CCB Shenzhen launched Jianxin Rong Jian Home, Alipay officially launched the rental platform, Tencent cooperated with Shenzhen government to rent smart apartments, and the first domestic single long-term rental apartment asset class REITs-new apartment REITs. ................................................................................................

Third, the development space of long-term rental apartments in Shenzhen

1, 80% of Shenzhen people are renting houses, and the demand for renting houses is only increasing.

According to the data of Shenzhen Chain Home Research Institute, by the end of 20 15, the housing ownership rate of permanent residents in Shenzhen reached 34%. At the same time, the survey also shows that the proportion of renting houses in Shenzhen is as high as 80%, which shows that many people who own houses are also renting houses.

In 20 16, the resident population in Shenzhen was about 1 19 10000, which was 530000 more than that in 20 15. The floating population is 8.06 million, 230,000 more than 20 15. Both the permanent population and the foreign population are increasing.

(Source: Jiajiashun Data Research Center)

In 20 16, the total transaction volume of first-hand houses and second-hand houses was about136,000 sets, accounting for only14 of the newly-increased permanent population. This shows that the remaining 3/4 people must also join the rental army, and the rental gap is getting bigger and bigger, and the number of renters is only increasing.

In addition, "Shenzhen housing construction plan (20 16-2020)" once pointed out that during the "Thirteenth Five-Year Plan" period, the total housing demand in the city is expected to be about 6.5438+0.8 million sets, of which the demand for buying houses is about 708,000 sets and the demand for renting houses is about 6.5438+0.92 million sets. Housing demand only accounts for 64.8% of the rental demand, which also reflects the active rental market in Shenzhen, and the rental demand also provides market opportunities for the development of long-term rental apartments.

2. Shenzhen has a huge reserve space for long-term rental apartments.

The relationship between supply and demand is the relationship that affects the formation and determination of market value. Just now, we mentioned that there is a market demand for long-term rental apartments, so the next step is to look at the supply space, which means that long-term rental apartments must have enough houses to achieve development.

As can be seen from the current scale map of rental types in Shenzhen, long-term rental apartments only account for 7.5% of the city's rental market, while most of Shenzhen's rental houses come from commercial housing communities and rural houses. So how do long-term rental apartments get a share of these two sectors? On the one hand, it is integration and transformation, on the other hand, it is land auction to build houses.

Renovation of rural houses is the general trend of long-term rental apartments in the future. According to the statistics of "Shenzhen Urban Village Reconstruction Master Plan", Shenzhen * * has a total of 427 urban villages/kloc-0, with 35,000 farmhouses, accounting for 49% of the city's housing area and accommodating 5.2 million urban people in Shenzhen. Such a huge amount of data provides a considerable decoration housing for the development of long-term rental apartments.

Futian Ningmeng Youth Apartment

It is understood that Ningmeng Youth Apartment, the first rented apartment for village heads in Shenzhen, will be completed by the end of 65438+February. The reconstruction area is located in Shuiwei Village, Futian District, with a planned area of about 8,000 square meters. There are 35 peasant buildings, 29 of which have been transformed into 504 talent apartments, which can accommodate about 900 people.

In addition, in June this year, 165438+ 10/0, Shenzhen Anzhu Group won the first "rent-only-not-for-sale" plot in Shenzhen with 10/0/billion, which is also the only residential land auctioned in Shenzhen this year. According to Wang Feng, director of Shenzhen Real Estate Research Center, although the housing price in Shenzhen is high, the rent is not high, and the rent is within 30% of the income, so there is great room for future development. In the future, Shenzhen will launch plots for rent only and not for sale in all districts except Luohu and Futian. This signal shows that the government not only supports the development of the leasing market in policy, but also provides reserved land for the leasing market.

To sum up, the development of long-term rental apartments in Shenzhen can not only meet the needs of the current rental market, but also have enough housing supply in the future to achieve a balance between supply and demand, so there is still a lot of room for development.

Fourth, take stock of the commercial housing that joined the ranks of long-term rental apartments in 20 17.

In 20 17, the share of long-term rental apartments has been increasing. In addition to real estate developers, financial institutions, internet companies and other business entities, many commercial houses have also thrown olive branches to the operators and operating platforms of these long-term rental apartments. It is understood that at present, there are three commercial houses joining the ranks of long-term rental apartments in Shenzhen property market, namely, Shenye Zhongcheng, Taifuhua Du Yue, Xinhaicheng and Runda Yuan Ting.