What should I pay attention to when opening a tobacco and liquor store?

Tobacco and alcohol specialty stores generally refer to brand stores, that is, the ownership of brand wines. At present, the most common are cigarette and liquor stores and hotels. Some manufacturers are also trying to open their own tobacco and alcohol stores, but they don't know where to start. Let's briefly talk about the operation of tobacco and liquor stores for reference only, aiming at how to work together with distributors in the development of tobacco and liquor hotels and the problems that should be paid attention to in operation!

I. Dealer Selection and Cooperation

At present, there are many tobacco and alcohol specialty stores and shops selling tobacco and alcohol, with uneven grades, scales, varieties and business capabilities, among which there are many people who specialize in counterfeit and shoddy tobacco and alcohol. Therefore, when our factory opens a tobacco and alcohol store, the choice of dealers is also very important. In general, according to the location, scale, category structure, service level and other factors, we can refer to the choice of terminal dealers by dividing the types of tobacco and liquor stores.

Usually, we should choose some tobacco and alcohol shops with good location, certain scale and influence to promote our products, because these shops generally belong to dealers with certain brand awareness and network advantages. For example, Guangdong Sino-foreign Famous Wine Monopoly Chain Co., Ltd. has a certain number of chain stores in the local area, regardless of liquor, red wine and foreign wine. However, tobacco and alcohol specialty stores are often inferior to famous wine dealers in terms of joining consciousness, management grade and development ability, so there are fewer tobacco and alcohol dealers with a certain network scale, because in most cases, there is only one boss in a store. Therefore, in view of the target market, in addition to choosing dealers with good reputation and strong strength, it is more important to unite these large number of tobacco hotels, cooperate with each other and jointly promote the market.

1. Select a certain number of tobacco and liquor stores to provide brand names named after this brand, but unify the brand image of tobacco and liquor stores, that is, unify the decoration style, brand name, commodity price, delivery service, training management, promotion, etc.

2. Actively encourage dealers to promote the brand through gravity and allow them to distribute other similar brands, but they must provide dealers with reasonable profit margins and timely promotion support.

3. In order to cooperate with dealers to explore this market field, manufacturers should set up a special team of "tobacco, alcohol and store marketing", whose usual duties are to assist dealers in target customer development, display guidance and market maintenance.

4. Focus on the promotion of tobacco and liquor stores, because the initiative and professionalism of the owners of tobacco and liquor stores are generally poor. It is difficult to promote the market only by these dealers, and manufacturers need to constantly promote and vividly display them. Make full use of the advantages of the store directly facing consumers, put in DM sheets, X units, posters and cloth sheets to launch a publicity campaign, and at the same time carry out some targeted promotional activities.

5. Assist dealers to improve the collection and collation of customer information.

Second, the main points of tobacco and liquor hotel operation

Different from supermarkets, hotels and retail stores, tobacco hotels have established a mature consumption environment, because most of these terminals have formed a strong consumption atmosphere and can adapt to the buying and consumption habits of the public. Consumption in tobacco and liquor stores is not the mainstream consumption form, so it is necessary to guide consumers and target groups reasonably and effectively.

1. Manufacturers should actively cultivate the brand awareness, quality awareness and service awareness of shopkeepers. It is not enough to sell naturally only during the term of office. In this regard, business representatives must be required to strengthen customer return visits and deeply safeguard customer conditions. Manufacturers can also often hold some liaison meetings and trainings to strengthen dealers' feelings for brands, thus stimulating their awareness of active promotion.

2. Market division and network management according to the area, and development of surrounding core consumer groups according to the radiation area of each network. At the same time, formulate a reasonable price system to avoid the dissatisfaction of dealers caused by price differences.

3. Actively guide the "tobacco hotel consumption habits" of the target group, and cooperate with dealers to conduct some consumption promotion from time to time according to market conditions. For example, it is very important to use holidays to send salesmen from specialty stores to some large port stores to distribute leaflets and promotional products, or to establish VIP members through public relations activities, that is, to find ways to disintegrate consumers from other channels.

4. Make a fuss about "smoke". Through the integrated marketing mode of selling tobacco and alcohol, such as buying wine and sending cigarettes (which can be operated in secret), the target group can be promoted to recognize and consume the product.

5. Tobacco and alcohol chain stores should attach great importance to the vivid display of this brand, and it is suggested to provide shopkeepers with counter display wine racks and cigarette racks for advertising this brand.

In a word, the tobacco and liquor store is not only developing a store, but also accomplishing its task. We should give more guidance on consumption behavior and make more efforts on the promotion of "combining tobacco and alcohol".