What is the reason for the poor ratings of Bailuyuan?

In order to prepare for 16, the script was changed seven times, shot for 227 days, and post-produced for more than a year ... "White Deer Plain" finally appeared on the TV screen, but it was greeted by dismal ratings, and Ode to Joy 2, which was broadcast at the same time, was far behind.

"White Deer Plain" has been broadcast for more than ten days, and the average audience rating has been hovering around 0.6%, which was far behind by "Ode to Joy 2" broadcast in the same period. As of press time, the live webcast of "White Deer Plain" has just exceeded 654.38+0.8 billion, which is not excellent.

The off-air "White Deer Plain" gained a wave of attention, but it was still defeated in the ratings war. On may 10, "white deer plain" was replayed, and the ratings were 0.545% and 0.495% respectively, even less than the ratings of the first broadcast.

How bad is the ratings of Bailuyuan? To tell the truth, "White Deer Plain" is originally a conscience TV series, which is really good-looking. According to Gege, not bad. The actor's acting skills are great, and it's an old play with different themes and different audiences! Most people may be busy all day, and relatively speaking, they will choose a more relaxed drama. It's all good plays.

On douban, Bailuyuan scored as high as 9 points, far ahead of Ode to Joy 2 (5.2 points), The Beauty of Four Beauties (3.7 points), Infernal Affairs of Dragon Ball Legend (4.8 points) and Choosing a Day (4.4 points).

Why is the ratings of such a well-received TV series as off the charts so bleak? Another important reason is that this is a rural TV series with a serious plot. Compared with other dramas full of handsome men and beautiful women, such as Ode to Joy 2, Four Beautiful Women, Selected Works of Heaven, White Deer Plain is a bit rustic and boring. As the director said: the audience doesn't like to look at me, so there's nothing they can do. In fact, to be fair, White Deer Plain is not a bad film, but it can't attract ordinary viewers who are busy with their lives and watch TV in their leisure time, which is also the reason why Ode to Joy 2 has high ratings and strong sense of substitution.