After JD.com lost 2.6 billion a year, Liu Qiangdong did not hesitate to spend 2.7 billion to buy a hotel. Why?

Liu Qiangdong has built a powerful company like JD.com from scratch. He can be called a very inspirational entrepreneur. Everyone's success is not an accident, because they all have a far-sighted vision, but to outsiders, their actions are really hard to understand. When JD.com suffered an annual loss of 2.6 billion, Liu Qiangdong did not hesitate to use 2.7 billion to buy the Jade Palace Hotel because the hotel is strategically located, with Zhongguancun nearby and surrounded by eight prestigious universities, making it easy to recruit talents in the long run. From a certain perspective, it is a sure profit without loss.

The Jade Palace Hotel bought by Liu Qiangdong for 2.7 billion has a history of more than 20 years. It is a five-star hotel integrating catering, accommodation, entertainment and leisure, office and shopping. Just decorating it costs a lot of money. for several years. Moreover, the location of this hotel is very good, the interior decoration is magnificent, the environment is elegant, and the facilities are complete. Many workers in Zhongguancun like to come to this business hotel. However, despite this huge advantage, the Jade Palace Hotel still closed down due to poor management.

When Liu Qiangdong bought this hotel, many people thought that JD.com was going to cross-industry into catering. Xu Lei, the person in charge of JD.com, responded, saying that the hotel was purchased as JD.com’s office space, and It also facilitates the recruitment of high-tech talents. Later, the plaque of Jade Palace Hotel was replaced by Jingdong Technology Building. This building is located in a high-tech park, Zhongguancun is nearby, and it is surrounded by eight prestigious universities. Those who are close to the building are first-come-first-served. The presence of JD.com gives them a huge advantage in recruiting. From a long-term perspective and from a development perspective, Jingdong’s 2.7 billion is already well worth the money.

If one person tells you that there is a future in this, and 99 people tell you that there is no future, then you have to listen to the former. If 99 people tell you that there is a future, and only one person says there is no future, then Just listen to the latter. People who are far-sighted and discerning can always discover business opportunities before others do, and do admirable things despite people's incomprehension. When the company suffered a loss of 2.6 billion, he did not hesitate to spend 2.7 billion to buy the Jade Palace Hotel, which proved Liu Qiangdong's courage and foresight.