History of Eslite

1. The development history of Vancl Eslite

October 18, 2007--VANCL was officially launched online

February 2008--Lianchuang Investment by Ceyuan and IDGVC

June 2008 - SoftBank SAIF, Qiming Venture Partners and others jointly invested in VANCL, the most promising emerging enterprise: VANCL eventually grew from tens of thousands of It stood out among the enterprises and was selected as "the most promising emerging enterprise in 2009" together with Alipay, Tianyu Langtong, Hanting Hotel, etc. Chen Nian believes that Vancl Eslite, as a new company that has only been operating for less than two years, is a service brand rooted in the Internet. In just one year and ten months, consumers' trust in VANCL has grown thousands of times. This growth has been attributed to technological leadership, brand culture and cost-effective products and services. The "21 Future Stars—The Most Growing Emerging Enterprises" selection has been held since 2001. It is now in its ninth year. This ranking is the most authoritative selection of high-growth innovative enterprises in China. This survey is sponsored by "Chinese Entrepreneur", aiming to discover and recommend rising stars of Chinese enterprises and explore the rapid growth of small and medium-sized enterprises. It is a highly influential recommendation activity in the domestic financial circle. Vancl Eslite products!

In December 2009, Vancl Eslite won the first place in the "2009 Deloitte High-Tech, Fast-Growing Asia Pacific 500"

In May 2010, V+ was officially launched

In October 2010, it won the title of "Zero2010 China's Top 50 Most Investment Valuable Enterprises in 2010"

On February 16, 2010, Vancl Eslite was selected from 13 mainstream business formats Among thousands of candidate companies, it stood out and was awarded the title of "Top Ten Commercial Brands in Beijing in 2010" and was also the only retail e-commerce brand selected.

On February 21, 2011, mobile Vanke.com and mobile client products were officially launched, officially expanding the wireless e-commerce business. 2. Where can I check the historical price of VANCL?

In October 2007, VANCL chose the business model of online sales of its own clothing brand and launched VANCL.

At present, it is a leading clothing brand rooted in China's Internet. According to the latest iResearch survey report, Vancl Eslite has ranked among the top four in terms of revenue in China’s online B2C field.

Its achievements are not only regarded as an innovation in the e-commerce industry, but also called a miracle by the traditional clothing industry. In May 2009, it was recognized as a national high-tech enterprise.

The reasons for the rapid rise of Vancl Eslite are summarized as follows: 1. Technology leadership, using the Internet to integrate advanced Chinese clothing manufacturing industry; 2. Customer experience first, and cost-effective management; 3. Brand culture Comply with the trend of Internet fashion consumption; 4. Chen Nian and his team have years of tacit cooperation, market sensitivity and outstanding execution capabilities. Vancl Eslite has now expanded to cover six major categories: men's clothing, women's clothing, children's clothing, shoes, accessories, and home furnishings. With the continuous deepening of the various categories, it will become the first choice for netizens to purchase clothing.

So where can I check the historical prices of Vancl Eslite? I found a tool website specifically for e-commerce, serving the majority of online shopping groups. It is Xitie.net/.

I hope Xitie.com can help you find a more suitable Vancl Eslite product for you. 3. Detailed introduction of Vancl Eslite Company

VANCL (Vancl Eslite) was founded by Mr. Chen Nian, the former founder of Joyo.com. VANCL operates under Vancl Eslite (Beijing) Technology Co., Ltd., and the main operators are The original backbone team of Joyo.com.

It is planned by famous European and American designers, gathering the essence of classic styles of top men's clothing brands, while referring to the body shape characteristics of Asian men, and carefully selected high-count fabrics to make it close to the body, allowing users to enjoy luxury quality at a mid-range price, and promoting simplicity. , depth, freedom and environmental protection. In October 2007, VANCL chose the business model of online sales of its own clothing brands and launched VANCL.

At present, it is a leading clothing brand rooted in China's Internet. According to the latest iResearch survey report, Vancl Eslite has ranked among the top four in terms of revenue in China’s online B2C field.

Its achievements are not only regarded as an innovation in the e-commerce industry, but also called a miracle by the traditional clothing industry. In May 2009, it was recognized as a national high-tech enterprise.

The reasons for the rapid rise of Vancl Eslite are summarized as follows: 1. Technology leadership, using the Internet to integrate advanced Chinese clothing manufacturing industry; 2. Customer experience first, and cost-effective management; 3. Brand culture Comply with the trend of Internet fashion consumption; 4. Chen Nian and his team have years of tacit cooperation, market sensitivity and outstanding execution capabilities. Vancl Eslite has now expanded to cover six major categories: men's clothing, women's clothing, children's clothing, shoes, accessories, and home furnishings. With the continuous deepening of the various categories, it will become the first choice for netizens to purchase clothing.

While the business is growing rapidly, Vancl Eslite has received three rounds of investment from IDGVC, Lianchuang Ceyuan, SoftBank SAIF and Qiming Venture Partners in just ten months of operation. The reasons for the rapid rise of Vancl Eslite: 1. Leading technology, using the Internet to integrate advanced Chinese clothing manufacturing industry; 2. Customer experience first, and cost-effective management; 3. Brand culture conforms to the trend of Internet fashion consumption; 4. Chen Nian and his team have years of tacit cooperation, market sensitivity and outstanding execution capabilities.

Vancl Eslite has now expanded to cover six major categories: men's clothing, women's clothing, children's clothing, shoes, accessories, and home furnishings. With the continuous deepening of the various categories, it will become the first choice for netizens to purchase clothing. The characteristics of the Vancl Eslite brand are simple styles and discreet colors. The design concept of VANCL from Italy is summarized as follows: removing unnecessary decorations, emphasizing comfort and showing uncomplicated elegance. For non-muscular men, it provides Excellent body modification effect.

VANCL's men's clothing design is neither sexy nor eye-catching, but it shows first-class quality and popularity in terms of workmanship and fabric texture. It is a very decent and prestigious brand in the workplace. VANCL adheres to international first-class quality and reasonable prices for the middle class.

We advocate a simple and decent lifestyle, and hope to be decent when dealing with others. In this atmosphere where glitz is gone and reality returns, the brand spirit of VANCL is even more tacitly aligned with the general trend. VANCL's current price can be said to be affordable for ordinary men, not to mention that it has launched many promotions. As long as you often go to VANCL's website when you have nothing to do, you can get unexpected rewards, because Its preferential activities will make your online shopping cart full, and your wallet will not be reduced much. For example, the current 7-day limited time sale has been a crazy rush.

The overall design style of VANCL still retains its consistent simple and elegant spirit. Because of the Oxford textile series, it is more casual and youthful.

VANCL's no-iron Oxford cotton shirts use the world's top anti-wrinkle additive technology. They do not need to be dehydrated and can be dried directly. There is almost no need for ironing, ensuring that your shirts will still look good after being washed many times. High degree of no-iron effect. Edit this paragraph Vancl Eslite brand concept VANCL, an Internet fashion lifestyle brand.

VANCL advocates a simple and decent lifestyle, adheres to international first-class quality and reasonable prices, and is committed to providing high-quality exquisite life for emerging Internet groups. Edit this paragraph Vancl Eslite Corporate Culture Integrity - the core value of the VANCL brand concept.

-Adhere to the principle of sincere hospitality and take it as our duty to provide cost-effective products. -At any time, VANCL never hides its problems, faces them honestly and takes responsibility bravely.

Pragmatic - VANCL’s code of conduct for doing things for others. -Don’t do anything flashy and boastful, and stay down-to-earth even though you have high aspirations.

- Don’t care about personal gains and losses, focus on the interests of the team, and create a simple and efficient working atmosphere. Innovation - a solid guarantee for VANCL's rapid growth.

-Don’t follow the trend, but encourage innovation with an open attitude and improve performance through continuous innovation.

-We are in crisis every day. Only by constantly innovating and embracing changes can we successfully cope with the uncertain future. The name of the VANCL (Chinese name is: Vancl Eslite, referred to as "Vancl") brand is its founder Chen Nian and Brand Consulting. Experts, artists, entertainers, and cultural figures all chose a lot of names. Finally, they felt that the name VANCL was very foreign, and secondly, it had temperament. Finally, I chose this one. It has a Chinese name, called Vancl Eslite, which means that all mortals are welcome. YesKe, we are a sincere brand.

And what does VANCL mean? Some people think that VAN stands for Pioneer, C stands for Vintage, and L includes Lei Jun (former President of Jinshan Group and one of the shareholders of VANCL). Edit this paragraph Company History October 18, 2007 - VANCL Eslite was officially launched in February 2008 - Lianchuang Ceyuan and IDGVC invested in May 2010 V+ was officially launched in July 2010 Zhibaiba was officially launched in 2008 June 2008 - SoftBank SAIF, Qiming Venture Partners and others jointly invested in VANCL - the most promising emerging enterprise: VANCL finally stood out from tens of thousands of companies, and joined forces with Alipay, Tianyu Langtong and Hanting Hotel were selected as "the most promising emerging enterprises in 2009".

Chen Nian believes that Vancl Eslite, as a new company that has only been operating for less than two years, is a service brand rooted in the Internet. In just one year and ten months, consumers' trust in VANCL has grown thousands of times. This growth has been attributed to technological leadership, brand culture and cost-effective products and services.

Since 2001, the "21 Future Stars - The Most Promising Emerging Enterprises" selection has been held. It is now in its 9th year. This ranking is the most authoritative index in China. 4. Which country is Vancl Eslite from?

Vancl Eslite, referred to as Vancl, is a clothing marketing website in mainland China and its clothing brand. The brand focuses on casual clothing such as T-shirts and Polo shirts, with high-quality designs and relatively favorable prices. In addition to clothing, shoes, hats and accessories, Vanke also sells some household items.

The founder of Vancl Eslite is Chen Nian, the founder of China's famous online bookstore Joyo.com. He also uses online marketing, eliminating intermediate costs in the sales process, making product prices even lower.

The unique copywriting design on the street advertising boards of Fanke, combined with its brand spokespersons Han Han and Wang Luodan, has produced a good publicity effect. This text format is also nicknamed "Fanke Object". Many Chinese netizens have recreated the advertisements and pranked many celebrities. 5. Which business magazines have cases of PPG or VANCL?

Lei Jun said that when he founded VANCL this time, the most I thought about was how to raise enough money so that Chen Nian and the entrepreneurial team could have Sufficient funds will make VANCL a great enterprise.

This time we were much luckier. Firstly, we met many "noble people", and secondly, we grasped the timing better. Before the financial tsunami, we completed three rounds of tens of millions of dollars in financing. E-commerce is a very promising industry in China. It has been in existence for ten years now. However, there are still many difficulties, such as payment, distribution and reputation issues during the shopping process, as well as changing users' shopping habits. .

To solve these difficulties, VANCL is determined to transform into a brand, saying that channels are no longer the core. VANCL has officially released a new brand definition. This move shows that VANCL is determined to take the road of branding, and e-commerce is no longer a channel. Then there is the core of the VANCL brand gene. VANCL's latest brand definition is: "VANCL? Eslite, a clothing and home fashion products brand achieved by the Internet.

VANCL adheres to international first-line quality and reasonable prices for the middle class. VANCL advocates a simple and decent life

In this atmosphere where glitz is gone and reality is returning, VANCL’s brand spirit is more tacitly aligned with the general trend. "VANCL’s CEO Chen Nian said that VANCL is positioned to achieve Internet success, VANCL strives for differentiation and stability for PPG. The news came and went quickly. Later, VANCL took over Beijing and surpassed PPG in just over 5 months to "win" the northern market.

Today, PPG, VANCL (Vancl Eslite), Mecoxlane, NTNY, Carris... a situation of division among the heroes has been formed, and most of the opponents are following the path that PPG has taken before. This path is called asset-light. Because it is based on B2C, this "lightness" is more thorough than that of Metersbonwe, Li Ning, and China Dongxiang.

Walking on the busy streets, it is not difficult to find Metersbonwe stores, but when you turn off the TV and computer, it is difficult to see Daniel Wu wearing PPG Vice President Huang Langyang before joining Vancl. He is currently responsible for VANCL’s strategic planning work and may have other arrangements in the future. All other PPG senior executives also resigned.

Yesterday, there was news that Li Liang, the founder of PPG (Pippi Ji Clothing), absconded with US$20 million. According to relevant sources: "About the end of September this year, Li Liang fled with his mobile phone, estimated to have taken more than 20 million US dollars."

At present, PPG's management team has also been scattered. Although PPG still advertises promotions on its website, in fact the business has basically come to a standstill.

It is reported that in addition to Huang Langyang switching to Vancl, PPGCMO Zhao Yisong and CO clothing online direct sales brand Vancl will be the next Amazon. These undoubtedly play a decisive role in building VANCL's brand and promoting VANCL's culture, and are also important means of VANCL's e-commerce strategy.

3. From the construction and design of the Vancl mall platform, to the consumer shopping process experience, to logistics distribution and after-sales service; analysis: advertising guides consumers to the Vancl online mall platform undertaking page. This Undertake the optimization and visual effects of the page; consumers develop a sense of trust through the good user experience of the online mall platform, and place orders through cash on delivery payment methods; receive products through efficient logistics and distribution; users’ first experience with products; products Quality or its influence by VANCL The sudden increase in the number of virtual clothing business companies. The news that VANCL, a leading online direct-selling clothing company, has bucked the trend and raised US$30 million in financing and its booming momentum has inspired the confidence of clothing companies in many cities across the country. Affected by VANCL, clothing companies from all over the country have broken through the original traditional industry thinking and business models and joined the virtual business team.

Virtual management has become popular. "Enterprise network management" represented by VANCL is a form of "virtual marketing". It is a new business model characterized by modern knowledge economy relying on brand, trademark, reputation, technology, network and so on - the company is responsible for its own brand and sales network, focusing most of its energy on product research and development and VANCL enters the design era. I am happy to see Laorong's transformation. Public relations department of VANCL, a leading electronic clothing B2C company.

VANCL said that with Laorong’s status and contribution in the e-commerce field, the transformation of clothing B2C is definitely a good thing for this segmented industry. VANCL hopes that more professionals will get involved in online clothing shopping. Only if everyone jointly cultivates and cares for this market will the space for B2C clothing in the future be larger and more predictable.

When asked about VANCL’s strategy after taking the lead, VANCL said that after nearly a year of rapid development, VANCL’s market performance is obvious. At present, VANCL has invested more energy in quality upgrading, mainly promoting targeted designs that better match the target group. It has entered the design and branding stage. VANCL has overtaken PPG and occupied the men's clothing market by eliminating the unknown marketing methods behind VANCL's success. In the B2C market, some people are studying the success of VANCL, while others are wondering why PPG, which was so popular for a while, was occupied by the latecomer VANCL as the B2C men's wear boss.

PPG’s advertising is a bit crazy, while VANCL focuses more on precise positioning of the target group. Why VANCL can succeed? In addition to its own strong capital chain, there are also little-known online marketing methods behind it.

Internet marketing is like keyword search. We should know whether the transaction rate of customers searching for laptops or Lenovo notebooks is higher. This accuracy is efficiency; VANCL is very smart and invites customers to search for laptops from VANCL and PPG. The success or failure depends on the tomorrow of online direct selling. If you want to find the same reasons for PPG and VANCL to achieve today's success, then there are only two points: because they are men's shirts; because they are affordable. The average daily sales volume of Youngor's men's shirts, a leading company in China's apparel industry with more than 20 years of history, has been surpassed by PPG, which was only two or three years old. Which business person would not be crazy about this? And when VANCL Chennian announced in March 2008 that its daily average sales exceeded PPG, more businessmen would explore the mystery and see how many more miracles can be created in the field of direct shirt online sales.

But only as time passes and everyone calms down from the craze and sees more clearly, Kuaiqian joins hands with VANCL to tap into the men's direct-selling market. Qian has reached a new agreement with VANCL, the leading men's direct-selling brand. 6. What is the corporate culture of Vancl Eslite?

Integrity - the core value of the VANCL brand concept. -Adhere to the principle of sincere hospitality and take it as our responsibility to provide cost-effective products. -At any time, VANCL never hides its problems, faces them honestly and takes responsibility bravely.

Pragmatic - VANCL’s code of conduct for doing things for others. -Don’t do anything flashy and boastful, and stay down-to-earth even though you have high aspirations. -Regardless of personal gains and losses, focus on the interests of the team and create a simple and efficient working atmosphere.

Innovation - a solid guarantee for VANCL’s rapid growth. -Don’t follow the trend, but encourage innovation with an open attitude and improve performance through continuous innovation. -We are in crisis every day. Only by constantly innovating and embracing changes can we successfully cope with the uncertain future. 7.1. Analyze the strategy of Vancl Eslite

This question of Vancl is fun. Now everyone thinks it is very successful, so is it a class assignment for your business school teacher?

The perspective is different. I think it goes beyond traditional business analysis methods.

1+2: What kind of strategy? Typical virtual management prototypes can be found from Nike and Metersbonwe. The core of Nike is the operation of brand assets. As can be seen from the development history of Metersbonwe, there were no factories in the early days and the core was the operation of franchise stores. Of course, its strategies change at different stages. Vancl is also a virtual operation. Its strategic goal is to be the largest clothing distributor on the Internet, which is reflected in: 1. Product standardization, logistics standardization, quality standardization 2. Innovation of network distribution model. The biggest challenge is creating the brand! Mr. Sun Wei, a consultant of Biyihua, once conducted a study called "Light Company Business Model Design", and Gao Jianhua called it web2.0

3. Pest, BCG, SWOT analysis. Haha, one is an industry analysis tool, one is a market and product analysis tool, and the other is SWOT analysis. They must be nested together to produce results. There's no answer to this, it's not a good question.

4. Vancl’s core capabilities: supply chain management and network distribution. If any one of these two pieces goes wrong, the entire company will collapse.

5. The core of the company’s growth point is brand positioning. Vancl initially positioned itself as men's clothing, but this year it focuses on women's clothing. This risk is very high. I think the core growth point is the deepening of men's clothing. The emergence of women's clothing would increase sales, but actually destroy the brand.

6. At present, we should capture online customers who shop online at home and at work, but these customers must be subdivided and subdivided to provide services that are careful and differentiated from Taobao and offline stores. experience. Growth opportunities come from insights into customer needs in the market and the ability to deliver quickly. Seizing opportunities comes from competition and market share. The business combination may not bring benefits, so M&A of mature online shopping companies can be considered.