Coffee shop business plan

In the era of continuous progress, business plans are becoming more and more important to people, which makes entrepreneurs have rules to follow in business practice. How to draft a business plan is appropriate? The following is a model essay on the coffee shop business plan I compiled, hoping to help everyone.

Business Plan of Coffee Shop 1 I. Overview

In today's society with rapid economic development and rich material life, the tertiary industry has developed rapidly and its proportion in the national economy is getting heavier and heavier. In 20xx, the sales of catering industry exceeded 4 trillion RMB. At the same time, people nowadays are more and more pursuing their inner selves, and more and more emphasizing the freedom and happiness of life. People also began to become petty bourgeoisie and learned to enjoy life. In this context, my own coffee shop came into being. It provides a good place for people to relax and cultivate their sentiments.

Second, the company profile

Organization name: XXX Independent Cafe

Nature: A catering enterprise that relies on the market and takes the target population as the basis, mainly engaged in all kinds of coffee and aims at profit.

Number of members: 6 (initial)

Scope: 1, all kinds of coffee.

2, all kinds of snacks

3. all kinds of tea and juice

Service tenet: people-oriented, customers are God, make customers satisfied and reassure them.

Three. Project introduction

This coffee shop covers an area of about 100 square meter and is divided into dining and reading area, food automatic selling area, food processing and production area and elegant room. Each area has been carefully designed and decorated, focusing on color matching, choice of supporting facilities, theme music and background music. Pay attention to taste, the decoration is elegant and slightly simple, and create a comfortable, connotative, elegant and harmonious dining environment. Give people a comfortable and relaxed leisure place. The target population is high-income people such as urban white-collar workers.

Supporting facilities: tables and chairs, food vending machines, bookshelves and magazines, coffee machines and related appliances, help calling machines and a series of supporting facilities.

The details of autonomous service are as follows:

1, service self-help

The first feature of this restaurant is that there is no waiter, but there will be two front desks. Customers realize complete catering self-service. Self-help steps include: stepping into the gate, taking down a self-help manual from the bookshelf next to the door, finding a seat, opening the manual, reading it carefully, understanding the self-help steps, picking up food at the dining table, cooking by yourself, eating a meal, eating it, putting the self-help manual back on the bookshelf and leaving the coffee shop.

Step 2 order a buffet

There is a menu on the dining table. Choose your own food according to your own preferences, write down the food code, find the corresponding food vending machine in the food sales area, find the corresponding food, select OK, put in coins, take the meal, return to your seat, grind and cook the coffee beans (tea is brewed by yourself).

note:

1, the above is the general situation, and the details will continue to be improved in the future.

2. Coffee beans and tea leaves are processed, packed according to a certain quality, taken out from the vending machine and then ground and brewed in turn.

3. Snacks are also sold through food vending machines. The difference is that snacks are processed, packaged and stored in vending machines.

4. Ensure the cleanliness and safety of the food sold.

Four. budget

1, coffee shop fee

The storefront of the coffee shop is a rented building. After consultation with the owner of the house, a house lease agreement is reached in the form of a contract. The contents of the agreement include the address, area, structure, service life, rental fee and payment method of the house. The advantages of leasing are less investment and short payback period. The budget is10-15m2, and the start-up cost is about 9120,000 yuan.

2. Decoration design fee

The full occupancy rate of coffee shops, turnover rate of desktops, climate, festivals and other factors have a great influence on income. Coffee shops are expensive, mainly for students. The layout, style and materials of coffee shop, as well as the design cost of coffee shop renderings, floor plans and construction drawings are about 6000 yuan.

3, decoration, decoration costs

The specific expenses include the following items.

(1) Exterior wall decoration expenses. Including signboards, walls and decoration expenses.

(2) interior decoration expenses. Including ceiling, painting, decoration, carpentry, etc.

(3) Other decoration materials. The cost of glass, floor, lamps and labor should also be included.

According to the standard, the overall budget is 360 yuan /m2, and the decoration cost is ***360x 15=5400 yuan.

4, equipment and facilities purchase fee

Specific equipment mainly includes the following types.

(1) Sofa, table, chair and shelf. * * * 2250 yuan

(2) Sound system. * * * 450

(3) Cooking equipment, storage equipment, washing equipment and processing insulation equipment used in bars. * * * 600

(4) Bar, coffee cup, tea set, all kinds of saucers, etc. Required for product manufacturing. * * * 300

The water purifier adopts the beautiful brand. This water purifier can produce 12L purified water every day and sell 100 to 200 cups of coffee and other drinks every day. The price is about RMB 1200.

Coffee machine, coffee machine is an electronically controlled semi-automatic coffee machine. The price of coffee machine should be around 350 yuan now, and other accessories will not exceed 1, 200 yuan.

Bean mill, the price is between 330 and 480 yuan.

The price of a milkshake machine is about one in 400 yuan. It should be noted that it is best to buy two, otherwise it may not be enough in summer.

Ice makers, in terms of ice quantity, generally have to leave a surplus. The daily output of this ice maker is 12kg. The price is slightly higher in 550 yuan, the quality is better, and it can be used for many years, so the cost performance is higher.

5. First inventory cost

Including the purchase of commonly used items and low-value consumables, all kinds of coffee beans, milk, tea, fruit, ice cream and so on. About 1000 yuan

6. Organization expenses

The opening expenses mainly include the following contents.

(1) Business license fee, registration fee and insurance fee; Estimated 3000 yuan

(2) marketing advertising expenses; 450 yuan is expected.

7. Working capital

Coffee shops should prepare a certain amount of liquidity in the early stage of opening, which is mainly used for the normal operation of coffee shops in the early stage of opening. Estimate 2000 yuan

* * * Instrument:

120000+6000+5400+2250+450+600+300+ 1200+ 1200+480+400+550+ 1000+3000+

Verb (abbreviation for verb) development plan

1, turnover plan

The turnover here refers to the daily business income of coffee shops. When drawing up the turnover target, we must make a comprehensive balance according to the current market situation, taking into account the business direction of coffee shops and the current price situation.

According to the current floating population and people's preference for coffee, it is estimated that the daily turnover is 400-800, which may fluctuate according to the different off-seasons.

2. Procurement plan

According to the proposed commodity plan, in purchasing, in order to effectively use the purchasing funds and realize the balance of commodity composition, the purchasing plan must be arranged according to the set commodity content. Through the formulation of turnover plan, commodity plan and purchase plan, it is not difficult for us to understand that if a coffee shop wants to achieve its business objectives, effectively complete its product composition and flexibly use its purchase funds, all basic plans are indispensable. When the coffee shop has set the business plan, commodity plan and purchase plan, it can purchase goods according to the set purchase amount. After checking the purchase procedure and indicating the price, you can write it on the menu. What must be considered next is how to sell these goods effectively.

Coffee shop business plan 2 I. Business background

Coffee, one of the three major beverages in the world, is an imported product from the west. It is indeed a household name in China, with far-reaching diachronic background and practical significance. The real rise of coffee and western food should begin in the late 1990s. Its rapid development has achieved unprecedented industry prosperity in just ten years. Now, with the vigorous development of the reform and opening-up economy, a large number of foreign businessmen and white-collar workers have been working and living with high rhythm and high efficiency for a long time, and with various factors of western culture, the sales volume of this coffee has been rising. Therefore, the main groups of coffee consumption are foreign businessmen, white-collar workers, tourists and family members. The survey shows that the coffee terminal sales markets are: coffee and western-style fast food chain stores, star-rated hotels and western restaurants in turn. Among them, cafes and western fast food chains are mainly composed of Shangdao coffee, Starbucks coffee, real pot coffee, McDonald's and Pizza Hut. The average monthly sales of these chain stores are 2 1. 18 tons, accounting for 30. 18%, followed by the average monthly sales of star hotels 16.47 tons, accounting for 23.47%, and the average monthly sales of western restaurants are 65,438 tons. With the development of the times and the further change of people's life concept, the coffee industry is also developing rapidly.

Second, the purpose of starting a business

Limited dining, unlimited service. Be polite and warm to others. Exquisite cooking and willing to innovate. Open source and reduce expenditure, increase financial resources.

Third, the consumer market survey

Group analysis of college students

Age: 18-25

Features: In China, most college students mainly come from their parents. They have a high level of knowledge and culture and unique values different from other groups. They pursue novelty, respect individuality, keep up with the trend, long for independence and seek excitement, but they are a little nostalgic, hoping to gain a sense of accomplishment, belonging and security.

According to market research, in addition to the "refreshing" effect in the coffee shop, most people also feel "leisurely" here. Leisure is not only a life attitude, but also a life pursuit. Facing the dazzling world and the accelerated pace of life, college students have a desire to rest physically and mentally, and coffee houses provide such places for consumers.

Fourth, price positioning.

The higher the income, the higher the consumer's acceptance of the price of coffee products.

In the last sentence, the price positioning meets the needs of consumers.

The correct way of price positioning is to price according to consumers' price acceptance of such products. For example, the strategy of pricing a cup of coffee is to first understand the price that consumers think is most suitable for each cup of coffee, and then determine the capacity of each cup of coffee according to the consumer's acceptance of the price of each cup of coffee; Instead of determining the price of the product according to the capacity of each cup of coffee. The price positioning of coffee products is neither the higher the better nor the lower the better. Price positioning is the last word only if it meets the needs of consumers.

Five, coffee shop department settings

Manager1;

Administration and Personnel Department: Director 1, Archivist1;

Accounting department: 1 minister, 1 accountant, 1 cashier;

Marketing Department: 1 Minister, 3 members;

Purchasing Department: Minister 1, several purchasing personnel, and 2 recorders;

Wine service department: 1 minister, 4 waiters, 2 bartenders and some pastry chefs;

(1) Manager:

1. Operators responsible for the success or failure of coffee shops.

2. Be a representative of a coffee shop.

3. Performers participating in commercial activities.

4. Select, train and motivate the leaders of coffee shop employees.

5. Managers who maintain the normal operation of coffee shops.

6. Information collectors who know the trends of customers and competitors.

7. Communicator who transmits information between headquarters and branch offices.

8. Coaches who promote organizational learning and knowledge management.

9. Problem handlers who solve coffee shop crises and personnel conflicts.

10. Entrepreneurs seeking market opportunities and innovation.

(2) Administration and Personnel Department

Brief introduction and responsibilities of the department: responsible for the document publicity, back office affairs, administrative public relations and other aspects of the coffee shop, ensuring the smooth implementation of superior policies, enabling all major activities and arrangements in the store to be carried out efficiently and orderly, summarizing and drafting important documents and reports in the store, coordinating all public relations reception matters, managing back office affairs well, giving full play to the role of employees and organization and coordination, and maintaining the standardized and efficient operation in the store.

(3) Accounting department

Make annual budget and quarterly forecast of coffee shop, as well as relevant financial analysis.

(4) Marketing Department

1) Make the annual marketing target plan.

2) Establish and improve the system of collection, processing, communication and confidentiality of marketing information.

3) Investigation on consumers' purchasing psychology and behavior.

4) Collect, sort out and analyze the performance, price and promotion means of competitive brand products.

5) Analysis of advertising strategies and competitive means of competitive brands.

6) Make a sales forecast and put forward the analysis, development direction and planning of the future market.

7) Develop product planning strategy.

(4) Purchasing Department

Responsible for the procurement, acceptance and recording of all food raw materials and business items in the coffee and cold drinks hall. The purchasing department's control over the quality and price of raw materials directly affects the operating efficiency of the whole coffee cold food house.

(5) Wine Service Department

The wine service department is an important part of the coffee and cold drink hall. Its goal is to provide customers with tangible products represented by coffee, cold drinks, cakes and various drinks, to provide customers with just the right soft services, to increase revenue and reduce expenditure, and to establish a good public image for coffee and cold drinks houses.

Vi. Coffee shop activities

(1) Activity 1: Arrange college students majoring in art and design to take part-time jobs, and arrange a painting major to paint portraits for the guests free of charge every Friday night; Arrange piano and violin performances every Saturday night; Arrange amateur models to walk the catwalk every Sunday night. Wages are calculated by the hour.

(2) activity 2.

Subject: Meet your friends here.

Advertising language: The meeting of Adam and Eve is as beautiful as the meeting of life and coffee.

3. Activity content: Post POP posters on all publicity columns on campus, indicating the theme and advertising language.

4. Activity mode: 1) You can get a reward card if you spend over XX yuan, and you can get a cup of XX-flavored coffee if you accumulate over X yuan.

2) Choose XX coffee and give a beautiful gift.

5. Purpose of the activity: the number of customers will increase by 20%, so that students can learn about coffee shops, expand their popularity and establish a complete image.

6. Cooperation with other forms of publicity

A make DM and coupons for students in neighboring universities to attract customers' understanding and acceptance.

B online advertising: campus network, flash production, show the drinking scene of coffee house, integrate the leisure and comfortable environment into it, and create an activity atmosphere (click on the coffee house website, register, join the coffee house club and get coupons).

C radio advertisement: to promote the products of coffee shops and let college students know more about our situation.

D Campus TV media: promotion of a series of advertisements (broadcast frequency, when to broadcast, whether to focus on the audience's "free" time, and effect test)

3) Cost budget of each stage

1.POP fee: 100 *X yuan =XXXX yuan.

2. Coupon printing fee: XXXX yuan

3. Coffee distribution cost: cost (X yuan) * number of customers * distribution ratio (3%)= XXXX yuan.

4. Costs of other activities

Although a coffee shop is a coffee shop, it should not only operate coffee, but also operate desserts and milk tea.

I. Site Selection

Small cafes should be opened in places where there are many companies and schools nearby, so that the traffic is more convenient and the passenger flow is relatively optimistic. Although the coffee shop takes a quiet route, it doesn't need to be quiet outside the coffee shop, which can give customers a strong contrast. It feels like looking for a quiet feeling in a noisy city. And I don't think there should be a second coffee shop within at least one kilometer near the coffee shop; The storefront should also be on the first floor facing the street.

The problem of parking space is being considered online. I don't know what to think. Personally, do you think anyone will drive all the way to have a cup of coffee? )

Second, the target customers

1. 1.5-25-year-old student group: these customers have low income and aim at gathering; The pursuit of unique and novel environment and product features, so snacks and environment are the key, and the environment can be lovely, as detailed below.

2.25-35-year-old white-collar workers or business people: This kind of customers pursue tastes, so the types of coffee should be comprehensive. Most of their purpose is to relax and chat, so the environment in the store should be elegant and provide wireless internet access for their work needs.

3. Young couple: Personally, I think coffee shop is a good place for blind date, so it is a key to protect the privacy of guests in design. Couples fall in love and have afternoon tea. What they want is a sweet feeling, so they can launch a couple package.

Third, the overall design of the store

Most cafes are decorated in the same way, so we should have characteristics! It is also important to learn from good ideas.

1 appearance

This way is worth learning. Personally, I think a cartoon image can attract people's attention. You can put some flowers and hanging baskets in front of the store to make the store feel fresh. Cartoon characters can also arouse people's interest in taking photos of Weibo, thus increasing the attention and popularity of the store and saving publicity expenses. If space permits, I hope to leave room for take-away service, so that I can have a cup of coffee or milk tea when there are not enough seats or many people.

2. In-store

Personally, I think it is not only low-cost but also fashionable to decorate with a blackboard, so I think it can be written on the blackboard not only in the store, but also outside the store.

You can put such a bookcase in the corner of the coffee shop for readers to read and buy, so that you can enjoy this wonderful afternoon while drinking coffee and reading a favorite book.

The specific design of the store is implemented, and the above is the general idea, such as the decorative paintings in the store. I think Nara Yoshitomo's paintings would be a good choice.

Fourth, investment.

Business area: 50- 100 square meter.

Employees: 3-4 people

Interior decoration: characteristic style

In-store atmosphere: suitable for reading, dating, chatting, meditation and relaxation. Mainly coffee, supplemented by others. Provide wireless Internet access.

Facade fee: 80,000 yuan/year

Decoration: 50,000 yuan (including lamps, tables, curtains, tablecloths and stereos)

Equipment: computer 10000 (including cashier software); Air-conditioned tables and chairs and tableware are about 1 10,000 yuan.

(PS。 Online supply: bar: a set of 20000 professional semi-automatic coffee machines; Coffee spoon and knife *: 0.2 million; Siphon pot: 0.10.5 million; Filling machine: 0. 1 ten thousand; Electric soymilk machine: 0. 1 10,000; Disinfection cabinet: 0. 1 10,000; Juicer: 600 yuan; Microwave oven: 800 yuan; Blasting furnace: 0.2 million; Toaster: 0. 1 10,000; Gas stove: 200,000)

Liquidity: 20,000

Preliminary total: at least 200,000 yuan will be invested.

Business Plan of Coffee Shop 4 I. Occupation:

Small coffee shop.

Due to the increasing competition in society, people's work pressure is also increasing, and the heavy work every day makes people breathless. In the bustling metropolis, there are busy green figures everywhere. After busy green, people's spirit needs to relax, and people need a comfortable, elegant and quiet environment to wash away fatigue. Coffee shop is undoubtedly a good choice: special interior decoration, melodious music and quiet space environment? Creating a warm and romantic atmosphere is conducive to tired people to relax themselves well. With the rapid development of economy, cafes are more popular with young friends. According to the economic situation of most people, the consumption of large-scale high-end cafes is too high, and if you go there often, it will lead to excessive burden, so high-end cafes are not suitable for the public. Then small coffee shops will become their first choice, the environment is not worse than that of high-grade coffee shops, and the consumption is lower than that of large coffee shops, so that they can meet the requirements of relaxation without exceeding their economic affordability.

Second, the location:

Small coffee shops should be opened near many companies, enterprises and schools. There are many people in downtown areas and the transportation is convenient. Although the coffee shop is a quiet place, the environment outside the store does not need to be too quiet, which can make people feel "looking for peace in the downtown area". Secondly, it is best to have a parking lot around the store to provide convenience for customers to park.

Third, the decoration:

1. Store area: 100- 150 m2.

2. Interior decoration: The coffee shop is a quiet and warm place. People often invite several friends to sit together and chat and have a drink. In order to prevent the conversation between customers from being heard and disturbed by others, the store adopts a booth type, which divides the store into many compartments, separated by curtains and wooden boards, so that customers feel more secure and private, and can do whatever they want when sitting inside. Each booth is decorated with different styles, so customers of all ages can independently choose their favorite styles:

(1) Simulation scenario: ocean, desert, forest and grassland.

⑵ Artistic conception: Western graffiti, China landscape, Chinese and foreign palaces.

(3) retro style. The booth has a small table and two back stools, which are mostly provided for couples. There is a long square table and small sofas on both sides on the middle-sized booth. There is a round table in the huge booth, and there are some high stools with backrest around the round table. The signboard of the cafe is cool and concise as far as possible, so it looks uncomplicated and has a lot of personality. Wooden doors can make the whole store look mysterious. The lights in the store are dim yellow, the music is melodious and ethereal, piano music or Chinese classical music.

Four, store members:

Hire 4-5 people. 3 full-time employees and 2 part-time employees. Employees require uniform work clothes, be polite to customers and not argue with customers. Don't wear heavy make-up or exaggerated accessories at work, behave dignified and be able to communicate in standard and fluent Mandarin.

Verb (short for verb) Target customer:

Coffee shop customers have no restrictions, from children to adults to the elderly. But the main customers should still be white-collar workers in some schools and units or housewives.

Six, products:

1, coffee, there are many kinds of coffee in the world, it is impossible to introduce all kinds, so choose some distinctive coffee that meets the public's taste. Blue mountain coffee is a popular coffee. Full-bodied, slightly sweet in bitterness, soft and smooth, slightly sour, stimulating taste. It's the best coffee. Mocha coffee is fragrant and charming, with unique sour taste and citrus flavor. Its uniqueness makes many people who have tasted it linger. Brazilian coffee, with strong sour taste and bitter taste, has a faint grass aroma in the middle, and the rest is comfortable and carefree to drink. Latte coffee, concentrated coffee with high concentration of hot milk and foamed fresh milk, retains the faint aroma and sweetness of coffee and exudes a rich milk flavor, which is the favorite of many girls. Cappuccino, Italian espresso mixed with foamed milk and chocolate powder, is the most popular fancy coffee with charming aroma and elegant decoration. Now the most popular coffees in the world are espresso, cappuccino and latte milk coffee.

2. Simple meals: (1) European-style: spaghetti with meat sauce, spaghetti with cream bacon, chicken noodles with pine nuts and green sauce, garlic-flavored pepper basil noodles, angel hair with white wine, seafood cuttlefish noodles, dried noodles with meat sauce, seafood fried rice, paella, and beef rice stewed with red wine; Fried steak with garlic sauce, fried filet mignon with vanilla cream, American grilled ribs, German pig's feet, Ribbon pork chops, French lamb chops, honey mustard chicken legs, rosemary roasted chicken legs, vanilla roasted salmon, fried bass, and white wine dill and snapper chops; Club sandwiches, cheese and ham can sing burgers and tuna muffins. (2) Asian style: Hefengzhao cooking, apple curry beef brisket rice, black pepper beef rice, prune braised pork rice, onion pork chop rice, pepper and salt pork chop rice, honey sauce pork chop rice, three cups of chicken rice with Tahang flavor, diced chicken rice with pepper and Luohansu stewed rice; Japanese fried pork chop, fried salmon, braised lion's head, roasted chicken leg, douban fish fillet, sweet and sour fish, roasted tofu, seafood hotpot; Fried tofu, braised beef brisket pot, Shaoxing drunken chicken, Asian side dishes, kelp sprouts mixed with vinegar, cold spinach, cold celery, Kaiyang fried loofah, eight-treasure hot sauce, douban bitter gourd, cabbage rolls, baked thick eggs, eggplant fried with sauce, cucumber fried bean skin, and braised noodle wheel.

Seven. compete

This industry has reached a mature stage, but it is still developing. People's living standards are gradually improving, and the requirements for spiritual life are getting higher and higher. Most young people like the elegant and personalized environment of coffee shops and different flavors of coffee, so coffee shops will be a good development trend. Based on my understanding of many cafes, most of them have similar decoration styles, so the bold dress of this cafe will be a bright spot among peers in the market. But I am not familiar with the products, so I need a professional master to train the members in the store.

Eight. investment

Facade fee (rent): 1500 yuan -2000 yuan/month. About 100 square meter. Interior decoration: around 80,000. Including cabinets, tables, stools, store decorations and so on. In-store equipment: about 654.38+ million. Including computers, cash registers, air conditioners, coffee machines, tableware and so on. Employee salary: ordinary chef: 2200-2700 yuan/month; Attendant: 1200- 1500 yuan/month; Part-time employees are paid according to the number of working days, and the basic salary is 45 yuan/day. If they behave well, they will increase 5 yuan's commission/day. Income statement: annual operating income: 250,000 years total operating cost: 654.38+10,000 years profit (including tax): 654.38+0.5 million yuan net profit: 654.38+0.245 million yuan investment payback period: 2-3 years. Growth and development. When the store first opened, it was inevitable that there would be silence. At this time, you need some contacts to help you enliven the atmosphere. You can invite friends and relatives to come over and ask them to make more comments and suggestions. You can introduce some membership cards and distribute leaflets on the street to attract customers. The initial price of goods should be kept at the level of not losing money as far as possible, which can effectively expand business sources. After the business is on the road, the store will be decorated more perfectly, customers will be familiar with the store, and then slowly adjust the price of goods. As long as it is not advancing by leaps and bounds, the appropriate price adjustment can still be accepted by most people.