Tourism development trends in the post-epidemic era

In the post-epidemic era, tourism practitioners are doing their best to attract tourists and consumers, hoping to promote the development of the entire tourism industry through innovation and promote the gradual and steady recovery of the tourism industry, even better than in previous years. So how should we plan and develop?

At the height of the epidemic, millions of “cancelled” travel orders were thrown at Ctrip. Ctrip CEO Sun Jie remained optimistic despite the pressure. She is convinced that orders have not disappeared, but simply been delayed. After the crisis, Ctrip will be better and the industry will develop better. Sun Jie firmly believes that the golden age of China's tourism industry has just begun!

1. Tourism will remain

irreplaceable in the future.

The development of artificial intelligence, big data, cloud computing, virtual reality, and augmented reality has indeed changed our real travel experience. In Sun Jie's view, people have more and more opportunities to visit beautiful places online, and their desire to travel will become stronger.

"The tourist is really me, my real experience, everything else can be done through cloning. So the tourism industry is still irreplaceable." Sun Jie said.

2. Big data enriches the travel experience

On the other hand, technology also makes the travel experience better. Through the collection, processing and analysis of the Internet and big data, online travel companies will be able to provide customized services according to the different needs of guests. Sun Jie believes that in the future, data analysis will automatically push customized services based on customers' income, preferences, and habits. If customers are willing, they can also launch private recommendations, companion travel, self-service and other types of services to comprehensively improve the travel experience. . This will be the future development direction of online tourism.

For example, a group of tourists going to Paris did not know each other at first. However, through big data, Ctrip found that these tourists had similar interests and could recommend tourists to participate in some activities as a group to enrich their travel experience. Meet interesting friends.

Sun Jie believes that with the continuous accumulation of data and customers, big data will bring more accurate and efficient services to tourists in the future, making tourists' travel more comfortable.

3. Give full play to the advantages of women

Experience first

Indeed, experience will never be replaced by new technologies, and it is also one of the most important core elements of tourism in this era. . Sun Jie's gentle and delicate feminine tenderness also makes her committed to giving every customer the best service experience, and also makes her very concerned about the work experience of her employees and the life experience of her family.

Ctrip founder Liang Jianzhang spoke highly of Sun Jie and believed that she had been promoted from CFO to chief operating officer and then to CEO at Ctrip. Her abilities in all aspects, including values ??and passion, indicate that Sun Jie is a very suitable CEO. However, Sun Jie chose to wait for more than a year before agreeing to formally take over at a time that was most beneficial to the company's team.

She said that this is one of the advantages of female leaders - they can consider the overall situation, change their minds when facing negotiators or employees, and strive for a win-win situation, and they have also made detailed arrangements for their employees. welfare arrangements.

At Ctrip, Sun Jie takes good care of her employees and has a room in the company to rest when she works overtime. Shanghai's famous doctors sit in the company's infirmary, and the company has a nursery. Pregnant female employees are reimbursed for taking taxis. Employees' babies can receive an 800 yuan gift and 3,000 yuan in childcare fees, as well as some measures to provide services at home and in rural areas, etc.

At home, Sun Jie is also a good mother and wife. In order to take care of her busy work, teachers and two children, Sun Jie only slept three or four hours a day for a long time. She arrives at the company for work at the earliest at 7 o'clock every day, but goes home to have dinner with her family at 6 o'clock. After the children have rested, she will start working at 9 o'clock. This time coincides with working hours in the United States and Europe. Midnight is the golden age of Sun Jie's work!

Sun Jie herself said, "The wheels are turning. Guests are flying around the world 24 hours a day. You have to follow them. Being CEO24 24 hours a day is not enough.

"But she enjoys it!

AirbnbAirbnb: Experience the most authentic journey

In more than ten years, Airbnb has gone from a project that no investors were willing to invest to one that has disrupted the world. The hotel industry has become a global cultural phenomenon, bringing about a more personalized lifestyle. Facing the challenges of this unprecedented epidemic, Airbnb, the world's largest hotel accommodation company, has been adhering to the spirit of innovation since its inception and has been actively helping itself. Bringing the travel experience online to maintain connections between people in the era of physical isolation

1. The miracle of Silicon Valley started with the landlord raising the rent.

In 2008, the landlord of the three co-founders Nathan Blecharczyk, Joe Gebbia and Brian Ceschi said: “The rent is going to go up. ! ”

At that time, the three of them shared an apartment in San Francisco, and the rent was also rising. Joe and Brian had just arrived to resign, and on a rainy night, the house was leaking. None of the three could afford the rent, and Nathan Had to move out.

At that time, the International Design Forum was going to be held in San Francisco, and Joe and Ryan, both designers, noticed that all the hotels in San Francisco were booked, so they decided to rent out Nathan online. The room was vacant. They posted a simple blog post and soon the three designers offered to live on as Nathan took the bed with him when he moved out. Sleeping on an air mattress. This also became the origin of Airbnb's name - Air Bed and Breakfast.

Three tenant designers and two host designers went to the exhibition together and became a company. Friends. The five of them had a great time. This wonderful experience inspired Nathan, Brian and Joe. They believed that there must be people with similar needs. So why can't they make it easier for people to book rooms in other people's homes?

This is how a Silicon Valley miracle began - Airbnb, which does not own any hotels, has become the world's largest hotel chain, with more listings than the world's five major hotel brands combined.

Sen admitted that people will definitely talk about their travels. Travel is an eternal topic, and Airbnb plays a very important role in people's travel experience. What drives Airbnb's growth is the huge word-of-mouth effect and the spread of ideas.

2. Help people have a different story

Nowadays, mass tourism is everywhere and has become very commercialized, but Nathan believes that Airbnb has done something different. Things. Airbnb's approach is to allow passengers to stay in other people's homes, which means more space, potentially better prices, and better amenities; at the same time, it means tourists can be in a residential community, which makes the trip more unique , such as wandering into a coffee shop on the corner, these details can help travelers form a different experience from visiting the same place as another traveler.

Everyone in this era is sharing our experience. Life. On social media, people want to tell a different story

And Airbnb is jumping on this wave and the next stop on their road to sharing is lifestyle and life experiences. Travelers can have a more authentic travel experience. When using Airbnb, travelers will not feel like outsiders, but can feel the unique local customs like locals.

3. Experience the fun things in the world with locals

Airbnb strives to expand its meaning beyond "residence". Two years ago, they launched a "experience". The new product invites locals to "choose an area in which you are passionate or have expertise" and turn it into an experience project to share with all travelers in the world.

These experiences are all-encompassing and there are many. Different types, like street art, visiting different neighborhoods, surfing, playing basketball, making cocktails. People design these experiences and set their own prices.

Airbnb is committed to making it an experience where everyone can find something they love and make friends.

“Experience” is also very popular in China. Nathan said that Chinese tourists especially like to meet foreigners in experience projects and learn about other people's lifestyles.

4. Technology makes people more and more lonely

The desire for communication between people is becoming more and more real.

It helps you see the bigger world and get to know more people and things, which is also in line with Nathan's deep understanding of the world. Although he graduated from the Department of Computer Science at Harvard University and loved technology since he was a child, he also realized that in this efficient, high-speed, and ever-changing world, many things can be replaced by advanced technology, but the distance between people remains. Further and further away, people become more and more lonely, and the world seems to be getting colder and colder. He firmly believes that the desire to interact with people remains the most essential thing.

I hope that NathanAirbnb will not only be committed to providing a functional and alternative place to live, but also give the journey a richer connotation. In such a world, I hope to bring more warmth to people, help people achieve face-to-face communication, and meet human needs for communication and response. Because people are essentially social animals and want to have friends and circles. Airbnb has captured this constant need, hoping to bring people closer and cultivate trust in each other.

Nathan wants to make the world a smaller place and create connections between people and countries. If everyone in every country had a friend and people understood that we are more similar than different, the world would naturally seek common ground while reserving differences, and achieve harmony without differences.