Xin Li, Chairman of Shandong Xindi Home Decoration Co., Ltd.

Xin Li, male, born in Tengzhou, Shandong Province, 1975, graduated from Shandong University with a bachelor's degree in economic management, and is currently the chairman of Shandong Xindi Home Decoration Co., Ltd.

After graduating from college, Xin Li worked in Tianjin Decoration Co., Ltd., which is outstanding. He has been paying attention to the economic and social development of his hometown and actively planning to invest and start a business in Tenghui. In 2002, Tengzhou Xindi Home Decoration Material Factory was established, with a production workshop of more than 3,000 square meters, self-raised funds of more than RMB10,000, and more than 30 sets of foreign advanced equipment were introduced, and a professional assembly line of decorative materials with domestic leading level was established. He attaches great importance to product quality and brand building, adheres to the business philosophy of "quality creates brand, service creates future", and constantly innovates in production, R&D, sales and after-sales. With strong R&D and production capacity, exquisite product quality, perfect sales and after-sales service network, the enterprise continues to grow and develop, and its economic benefits are improved year by year. In 2003, the decorative materials produced by the company obtained the green product certification, reaching the ISO 1400 1 international environmental protection system standard, which laid a solid foundation for the sustained and rapid development of the enterprise.

In 2008, we invested in two projects: Tengzhou Locar Home Experience Hall and Tengzhou Cross-Strait Coffee Western Restaurant. Tengzhou Cross-Strait Coffee Western Restaurant, which has been put into operation, has become the best place for Tengzhou citizens to communicate with each other in business and have fun with its novel design and unique style.

At present, the company's products are sold to more than 30 provinces, municipalities and autonomous regions, and there are more than 1000 brand stores above designated size. Some products are also exported to Korea, Japan, Southeast Asia, Africa and other countries and regions. The company's two independent brands "Xindi Mei Jia" and "Shangpin True Color" are getting higher and higher in consumers' minds. Among them, the trademark "Xindi Mei Jia" was awarded as "China Famous Trademark" in 2009, and the company's products were recognized as "green designated products integrating engineering construction and healthy residential decoration". The company has also been awarded the honorary titles of "National Leading Wooden Door Enterprise", "Top Ten Wooden Door Brands in China", "Top 30 Wooden Door Enterprises in China", "AAA Enterprise of National Building Materials System", "Consumer Satisfaction Unit in Shandong Province", "Scientific Outlook on Development Demonstration Enterprise of Individual Private Economy in Shandong Province", "Civilized Unit in Zaozhuang City" and "Advanced Collective of Disabled Persons in Tengzhou City".