Is Sofitel Wanda Chengdu renamed Sofitel Taihe Hotel?

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20 14 On July 7th, Sofitel Wanda Chengdu was officially renamed Sofitel Taihe Chengdu. The owner of the hotel was changed from Wanda Group to Sichuan Taihe Real Estate Group, and the hotel management company is still Sofitel luxury hotel brand under Accor Group, a well-known French hotel management group.

A spokesman for the hotel management said that the name change and the change of hotel owners will not affect the normal operation of the hotel, nor will it have any impact on the Sofitel brand positioning. As the only French luxury hotel brand in the world, Sofitel will continue to present a unique stay experience with its unique French elegance. The entire hotel management team will, as always, manage the hotel according to Sofitel brand standards. "The operation of the hotel is in good condition. In the first half of the year, the hotel's market share increased steadily, and the customer experience feedback also made remarkable progress, and the reputation of the hotel improved significantly. All this stems from the stability and active efforts and expansion of the core team. "

The hotel also said that this hotel has been in Chengdu for more than 10 years, and Sofitel brand has accumulated loyal customers in Chengdu for 10 years. In addition to continuing to strengthen the transmission of brand connotation culture, in terms of hardware facilities, some products of the hotel have been renovated and upgraded to provide guests with a more comfortable and luxurious living atmosphere.

The new owner of the hotel, Sichuan Taihe Real Estate Group, is a comprehensive private enterprise involving real estate, finance, hotels, trade logistics and cultural tourism. The group said that it has been committed to strengthening the expansion of hotel business in recent years. The acquisition of this hotel also follows its strategic thinking of "paying equal attention to self-built high-star hotels and acquiring high-quality hotel properties", and it is extremely optimistic about the prime location of Sofitel Chengdu and the good development trend of the hotel itself.

In the future, the hotel sector will be an important pillar business of Taihe Group, and will accelerate its layout in Sichuan and gradually develop to the whole country. Talking about this new cooperation, Taihe Group expressed great confidence in the management of Accor Group and Sofitel brand. At the same time, other hotel projects of Taihe Group are also negotiating cooperation with Accor Group.