How to understand that what hotels need in the era of mobile Internet is a new platform for marketing and interaction with customers?

Under the background of the continuous development of market economy in modern society, the competition among various industries in society is becoming more and more fierce, and so is the hotel industry. In this context, if hotels want to achieve better development, they must choose scientific and reasonable marketing strategies to achieve better marketing and promote better development of hotels. This paper mainly analyzes the hotel marketing strategy in the era of mobile Internet, so as to provide better theoretical support and basis for better hotel marketing.

Integrate the cognition, transaction and relationship of "Trinity". In the traditional marketing model, brands have little to do with consumers. With the existence of the Internet and the gradual improvement of the surrounding infrastructure and ecosystem, many original ways of information dissemination and information acquisition have been subverted and reconstructed, so that everyone is from the media and can integrate "communicators, buyers and sellers" to make "cognition, transaction and relationship" trinity.

Open up the "three-dimensional space" of online, offline and community. Offline is the entrance of traffic, especially in the early stage of a brand, which can solve some people's cognitive problems. Online mainly plays an interactive role, and can be invested infinitely, empowering cognitive relationships and transactions. Community is mainly a connection in three-dimensional space and a tool to deepen the relationship. In the future, the pure online, offline and pure community business model will gradually disappear. The core of new marketing is connection, that is to say, these three spaces must be "connected" in a powerful form and get through quickly.

Satisfy the "three senses" of users. In the Internet age, consumers with consumption upgrading need brands to provide "all-weather, all-scene, all-experience" products to find people. What they need is a brand with "sense of existence, participation, ceremony, achievement and happiness" based on the personalized needs of the circle, which is suitable for their own brand and satisfies their "small happiness": a little happiness. The temporary success of Xicha, Ruixing and Boxma is largely due to their satisfaction with the "three senses" of users.