The background of family hotels

(1) "Holiday travel" calls for family hotels.

The origin of family hotels tells us that family hotels are the product of the hotel industry in a special period when demand exceeds supply. With the development of holiday tourism in our country, a large number of tourists focus on traveling on national statutory holidays, and the weak links in tourism infrastructure and management have become increasingly prominent. Take Zhangjiajie’s May Day holiday tourism in 2000 as an example. Zhangjiajie received an average of 60,000 tourists a day, while the city’s hotel capacity was only 50,000 beds. Nearly 10,000 tourists had to stay in the city. Some of the residents in the area or Wulingyuan live in Changde, Shimen and other places far away from the scenic spot, and some have to spend the night in the car because they can't find a place to live. Therefore, it is urgent to solve the problem of tourists' "holiday travel" accommodation difficulties. Family hotels are about to emerge. Family hotels adopt a flexible operation method of staying home in the off-season and picking up guests in the peak season, which can make up for the shortage of beds in major hotels during the peak season and better realize the goal of catering to tourists during the holidays. Reasonable diversion of quantity.

(2) Domestic tourists need family hotels

With the continuous improvement of our people's living standards and the changes in their lifestyles, tourism has become a need of the people. For example, during the May Day holiday in 2000, 46 million people traveled across the country, 1.5-1.7 million people traveled out of Beijing, and 2.5-2.7 million people came to Beijing from other places. The domestic tourism market was fully launched. However, the consumption of domestic tourists is mainly concentrated in mid- to low-end hotels, with family tourists as the main body. According to China Tourism News, during the May Day holiday in 2000, the occupancy rate of mid- to low-end hotels in various places was 100%. Hotels in popular scenic spots were all full, while there was no significant improvement in four- and five-star high-end hotels. Price is a key factor that determines domestic tourists' choice of hotel. For example, farmers in Taining County, Fujian Province have self-raised funds to build nearly 50 family hotels with more than 1,300 beds. Their charging standards are only 20-30% of those of star-rated hotels, and they are very popular among domestic tourists.

(3) Family hotels meet the needs of tourists to explore foreign cultures

The main purpose of most tourists’ travel is to explore foreign cultures, understand foreign ethnic customs, and satisfy their own thirst for knowledge desire. Family hotels are based on local families, with local residents as managers, and local characteristics as the support point. Tourists staying in family hotels can fully experience the local customs and customs, truly appreciate the customs of a foreign place, and gain an authentic cultural experience.

(4) Family hotels are a need for the sustainable development of the tourism industry

The sustainable development of the tourism industry is based on protecting resources and respecting the original appearance of the resources. It not only meets the needs of contemporary people's tourism needs without harming the travel needs of future generations. Family hotels can alleviate the social carrying capacity and environmental carrying capacity of tourist destinations and reduce the pollution caused by various modern civilizations to tourist destinations. The establishment of family hotels in various scenic spots, especially natural scenic spots, is of great significance to the sustainable development of the tourism industry.

(5) Family hotels are needed to promote regional economic development

In some scenic spots, the problem of farmers is a bottleneck that restricts the high-speed and high-quality development of the tourism industry. Family hotels can be low-input and high-yield, providing a shortcut for rural areas to get rid of poverty and become rich. Vigorously developing family hotels in the region can not only promote regional economic development, but also save national investment, avoid duplication of construction, and solve the contradiction between supply and demand.