What is a mystery shopper?

Mystery shopping is actually a concept in marketing. It refers to personnel from third-party companies, as ordinary consumers, going to the sales terminal or service terminal designated by the client company to purchase products and experience services. , business consultation and other behaviors, spot-check the real performance of sales terminal personnel, use professional recording tools to accurately record the on-site performance of the interviewed personnel, and completely feedback this information to customers to help customers discover terminal deficiencies. A market supervision mechanism .

If you want to know more about mystery shoppers, you can search the official website of Dasong Consulting