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Impatient prediction (intoxicating planning) also helps to explain the crazy hotel construction of China tourism in the future. According to the World Tourism Association, China is already the fourth most popular tourist destination in the world, and it is expected to enter this category in the next decade. By 2020, China is expected to surpass the United States and become the country with the most tourists in the world, attracting about 654.38+300 million tourists every year. It is also very important for China to expand its domestic tourism market. By 20 10, it is estimated that the number of domestic tourists will increase by10.20 billion USD, reaching10.80 billion USD.

This has further aggravated the sharp increase of domestic tourism boom. Automobile sales and the rapid construction of the National expressway Network make travel more practical and attractive. China has about 34 million kilometers of roads, and it is predicted that this number will more than double by 2020. "expressway, which connects the cities of Inner Mongolia, is better than the highway between Sydney and Melbourne," said Miracle Bruce Mackenzie, who is in charge of the business of the UK-based Intercontinental Hotels Group. InterContinental Hotels Group is one of the most active international hotel groups. It currently operates 54 hotels, most of which are brands of holiday hotels, and plans to start in March, and this number will reach the end of 2008. Properly speaking, Holiday Inn rose in another upsurge, which benefited from the extensive construction of expressway in various parts of the United States after World War II. The hotel chain 1952 started in Memphis for four years, and 1968 expanded to about 1000. Mackenzie said: "We see an opportunity to replicate what happened in the United States." .

Perhaps 10 years ago, enterprises really began to prosper in some secondary cities, and now they are targeting metropolises like Hefei, Harbin and Chengdu. However, early promoters such as Intercontinental want to benefit from the choice of location and the greater brand awareness of vehicles first. Huang Zhong, a property analyst at UBS Hongkong, pointed out: "If I am a hotel company, the question is whether I should wait ten years for my factory flag to appear in China?" ? Large chain stores have decided and are conducting flag planting competitions.