What's the difference between WeChat official account and subscription number?

The official account of WeChat is divided into subscription number and service number. The main difference between them lies in the service content and function. The following is a detailed introduction:

1, the subscription number mainly focuses on delivering information to users, such as news and information. And you can send a message every day, which is suitable for the positioning of media information.

2. The service number focuses more on service interaction and provides service query and other functions. Four messages can be sent in groups every month, which is suitable for banks, hotels and other institutions that provide service inquiries.

3. In addition, they are also different in message display location, message reminder, service center function, payment function, custom menu and so on. The details are as follows: the information of the subscription number is usually displayed in the "Subscription Number" folder of WeChat, while the message of the service number is directly displayed in the chat list, and the message of the subscription number is not displayed in the chat list, so users need to manually open the subscription number to view it. The subscription number does not provide instant message reminders, but the service number does. Subscription number service center usually has only two functions, and service number provides more functions, such as custom menu and multi-customer service support. The service number supports the WeChat payment function, but the subscription number does not. In terms of advanced functions, service numbers are richer than subscription numbers, including mass messaging interface and user grouping.