Summary of the work of liquor sales staff

Doing a good sales summary is the first step for salespeople, so how to write a wine sales summary? Let me share with you the summary of the work of liquor sales staff, and enjoy it.

Summary of the work of liquor sales staff

First, be a good guest.

(1) Make certain preparations when visiting customers, get some information about customers, and don't fight unprepared. At the same time, you can also find plans and topics prepared for yourself in advance.

(2) Visit the boss frequently and communicate with him. When the boss is busy, he should take the initiative to help the boss with his work, leave a good impression on him, and let him establish friendly relations between friends instead of hating the salesman. To sell drinks, you should sell more and have deep feelings. (3) When visiting, you can give the visitor some small gifts, things that the customer needs and is easy to use, so as to close the good relationship between the customer and you. Second, be good at communication.

(1) Pay attention to your words and expressions when communicating with customers. Don't be eloquent. Learn to listen to customers' opinions first, understand the original intention of customers' words, and then explain and convince customers' problems. When you meet many powerful shopkeepers and even fool salesmen, you should always remember your original purpose and bottom line, and don't blindly listen to other people's opinions. (2) Be good at observing words and feelings. In the process of visiting the customer again, you should not only observe the customer, but also observe others around the customer. Maybe some people around you will have a great influence on your marketing activities. So you should always pay attention and guess. (3) In the process of visiting the hotel, we should establish a good customer relationship with the hotel waiter, which mainly lies in the communication between ourselves and the waiter. Waiters should master communication skills and have good quantity. The good service of waiters will not only increase the sales of drinks, but also bring you a lot of useful information. For example, some leaders who often drink in hotels will prefer what kind of drinks, and what policies or activities our competitors are engaged in recently. Third, do a good job in the marketing display of drinks.

(1) At the beginning of entering the store, what you want to see is not the size of the store, but how your drinks are displayed, whether the drinks are displayed in an eye-catching position, and whether the displayed varieties meet the requirements of the company. Without a good display, customers will not like our drinks at first sight. At the same time, when observing drinks, you can also see if there are fakes or drinks from other markets.

(2) Remember to let bosses and waiters help you sell drinks on the basis of good customer feelings, because they can often play a role of 70% to 80% in selling customers, so this is the best marketing.

Four, familiar with their own product information and competitive information.

(1) When selling to customers, you should know your own information very skillfully, such as the price, taste, packaging and sales of each variety. Only in this way can you sell your drinks well and clearly when communicating with customers, so as not to let others fool you or misunderstand your drinks.

(2) When publicizing policies to customers, we should distinguish different objects to explain them, pay attention to the quality and brand image of drinks in the face of office objects, and pay attention to figuring out the price of drinks and the preferential policies that can be enjoyed by small bosses in circulation, and settle accounts from his perspective. Only in this way can we better reflect the advantages of our own drinks.

(3) Fully understand the wine information of major competitors in the market. Remember the sales volume, price, taste and competition policy of Kouzijiao, Yingjia, Golden Seed and other drinks in the market you are in charge of, so that you can avoid the edge of competing products in the face of blows and shocks and try your best to make your own advantages and reputation. 5. Manage the customer's warehouse.

(1) For each customer, the funds he can buy are limited. These funds are idle for some time, but they are needed for another time. For the same purchase, we may buy our own drinks or competing products, so we need to grasp the purchase of these funds in advance, so that our drinks can occupy this part of the funds in advance, so as to sell faster.

(2) In the face of responsible dealers, we should pay attention to the management of their warehouse storage, and conduct certain management and training on the storage, circulation, import and export of goods in the warehouse, so that they have certain good warehouse management capabilities, so that the products of dealers can be sold quickly, and our wine sales will be fast.

Sixth, we should adjust our mentality.

(1) When promoting this job, you should forget your title and identity. You should know that you are an ordinary salesperson. There is no degree or education in sales, only effort and experience. Therefore, for those freshmen who have just entered the business, they must adjust their mentality, put their mentality flat, lower their position, study more humbly and work harder. Don't think that many things can be done easily. Actually, that's just your self-righteous idea. You know, there are many things that you have not experienced and don't understand. With certain experience, we can understand and grasp it well.

Seven, see more, run more, remember more, and often sum up experience.

Sales is a seemingly simple job, but it takes a lot of effort. It takes a lot of effort to do a good job in sales. For daily work, you should always know more information, run more customers, write down your plans and problems diligently, and think better about your shortcomings and problems in the future. (2) Every day, every week and every stage requires us to summarize and reflect on the previous sales. There is no best, only better. For the previous sales, we must find out the problem and prescribe the right medicine. To do a good job in sales, we should continue to give play to our own advantages and grasp our own policies. Only in this way can our wine sales not lag behind other people's markets, and we can make better progress and achieve better goals. Eight, diligent, affectionate and clear?

(1), well done? Diligence? Is to endure the hard work of selling this job, and to explore the market more diligently, to maintain their own market, to grasp the market trend, but also to regulate their own market well. Hard work will definitely pay off, so you must work hard.

Do it well? Love? It is to keep a passion in your post, not to slack off and not to give up. Salespeople should be full of enthusiasm and passion first, so that people around you will be infected by you, and your customers will be influenced by your good mood, so as to be closer to you and get along with you better.

(2) do it well? Qing? It is to keep a clear understanding of your own business and behavior, not to ignore the management regulations of your own work at will, and to be strict with yourself at all times, so as to be honest and clean. Only in this way can you sell well for a long time and maintain a good relationship with people around you for a long time. Nine,? Cheeky? The spirit of

Visiting customers may not be successful once, so you need to spend some time, time and skills to communicate and deal with customers many times, so as to grasp their mentality and ideas. Persistent visits will bring you more information and opportunities. Nothing can be done simply, so you can't think it can be done simply. Pay attention to actively communicate with others and let others accept your initiative. X. Sales Skills

(1) Pay attention to certain manners and manners when visiting customers. For example, girls' clothes, boys' moods and so on.

(2) Learn to communicate with customers for a long time and develop a patient attitude. (3), take the initiative to meet, always smile to infect the guests.

(4) Don't compete with competing products for recommendation. You were on the stage when she finished. On the one hand, you can find loopholes in her speech. On the other hand, you can leave time to observe who is the key person among the guests and what type he may belong to, whether it is price-sensitive, quality-oriented or cultural. Then make a targeted promotion speech. This will have a greater chance of success.

I know how to speak, but I just won't listen this time. After long-term experience and repeated sales rejections, I realized that speaking more is not the key, and knowing the timing of speaking is very important, so I constantly observe the words, and I am good at asking some well-designed questions according to customer feedback. At this stage, I firmly believe that the question is the answer, and a good question is half the battle. Through appropriate questions that meet the interests and needs of customers, it is found that sales are much better than before, and they are becoming more and more handy.

Summary of beer sales work

Starting this year, I am in charge of beer sales. During this year, I earnestly performed my duties and did a good job in sales, and achieved gratifying results. Below, I will summarize my work in the past year as follows:

First, has it been implemented? Zero risk? Service. Since * * beer agreed? Zero risk? Since then, I have made a serious investigation and study on zero-risk service for consumers, and think that we should serve consumers through zero-defect products and exquisite market segmentation of * * beer. Every bottle of beer purchased by consumers is printed with 800 national free service numbers. Through communication, the distance between consumers and draft beer is shortened, and the zero-defect quality of * * beer is further strengthened. Through professional service, I helped * * to speed up the delivery of goods in time, from commodity display to container display to ubiquitous pop posters. Business representatives follow the whole process, making each dock a perfect dock and each one a model project. * * Beer sells not only commodities, but also professional services, bringing rich returns. According to statistics, the annual sales reached * * yuan.

Second, broaden the market. Before the beginning of the year, * * beer occupied more than 90% market share. And * * beer lags far behind our beer. For the competition, we adopted the methods of improving service quality, making sales advertisements and advertising in many local media, and achieved obvious results. As a result, the people of * * have become a household name for * * beer, and everyone knows it. At the same time, vigorously promote beer in rural areas. In the promotion, giving gifts and rewards is attractive to farmers. For example, in view of the fact that some farmers are in urgent need of agricultural machinery but lack of funds, the first prize will be set as an agricultural tricycle in the prize-winning activities, instead of high-end electrical appliances such as color TV sets, refrigerators and air conditioners, and the winners will be vigorously promoted so that farmers can acquire tricycles with their dreams and identify their brands when they consume; In view of the characteristics that many farmers like to play poker after drinking with relatives and friends, this gift is defined as a specially designed advertising poker, which is beautifully designed and can't be bought in the market. It is very popular with farmers' friends, so the sales volume has increased greatly.

In a word, I have done a lot of work in sales this year, but there are still some shortcomings, mainly due to insufficient publicity and lack of publicity funds. However, with excellent sales performance, we will do better in beer sales next year.

Summary of liquor sales work

Time still follows the same law, and another year has passed. This year also has many beautiful memories and feelings. To make a summary of liquor sales, the adjustment of liquor consumption tax by the state caused a sensation in the industry, followed by cracking down on drunk driving and local alcohol bans. Happiness and sadness along the way, confusion and emotion, excitement and helplessness?

I. Personal growth and shortcomings

Sales need the support of company leaders and the mutual help of colleagues. This year, I have made great progress in organization and coordination, business development and management: 1, and my ability to deal with unexpected problems and grasp the psychological state of others has been enhanced; 2. Self-adjustment ability of mentality is enhanced; 3. The management experience of the team and the operation ability of the overall regional market need to be improved; 4. The overall market awareness needs to be improved; 5. The ability to learn, predict and control the market has been enhanced.

Second, the sales performance review and analysis

This year's performance is still very small:

1, which laid the operating foundation of the company's key regional markets in southwest Shandong centered on Jining;

2. Successfully develop four new customers;

3. The total cash payment for the whole year was 165438+ ten thousand, exceeding the tasks specified by the company.

My analysis of my achievements is as follows:

1. Our company has been operating in Shandong for three years, so I have learned the experience and lessons from previous years. This year, I personally focused on finding key markets and operating Jining market with Jinxiang as the core. After two months of market operation, we have also explored some experiences, laying the foundation for next year's operation.

2, the opening of new customers, the implementation of four new customers, as the saying goes? Choice is more important than hard work? , dealer? Strength, connections, distribution ability, cooperation, investment awareness? And so on, directly determines the quality of market operation;

Although I have completed the cash distribution task stipulated by the company, I am still far from the goal of 2 million set by myself. The main reasons are: a. The company's service lags behind, especially the delivery time, which seriously affects the sales confidence of the market and dealers; B. The expansion of new customers is too slow and the quality of customers is poor; C. The positioning of key markets is not clear and firm.

Third, shortcomings in the work.

Among the new customers I visited throughout the year, there were more than 10 with strong intentions, but because I didn't follow up later, I didn't have enough confidence, but few of them were finally implemented, wasting excellent resources!

For Tengzhou market, the foundation is still very good, but the investment awareness and company management of dealers are too poor. There are several market mistakes:

1. Did not find other potential high-quality customers to supplement at the right time;

There is no way to guide dealers to operate the market by themselves according to our ideas.

For Pingyi market, although the local protection is serious, through the coordination of relations, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because I failed to communicate effectively with the dealer and the service was not in place, the dealer finally focused on beer.

Finally, in the summary of liquor sales, as a liquor salesman, I give some suggestions to the company:

1, focusing on brand image;

2. Improve various rules and regulations and salary system, and give full play to the subjective initiative of personnel;