Why does the hotel advertise?

There is competition between industries. You see, some hotels have an occupancy rate of 80%, while others have an occupancy rate of only 20%. Why?

The purpose of advertising is to publicize the service concept, environment and grade of the hotel, improve its popularity and attract business.

You haven't been to the Imperial Hot Springs in Zhuhai, but you may have heard of it! You haven't been to the Garden Hotel, but you may have heard of it. The effect of advertising is directly proportional to the quality of service. The service is not good, and it is useless to make the best advertisement.

Timing of advertising: Before major festivals, sports games and World Expo, some powerful and high-end hotels will put advertisements in a targeted manner at great expense, which gives some large companies more choices.

Good marketing performance is directly related to bad advertising.