Self-study exam hotel management related information

I. Training objectives and basic requirements

This major cultivates applied professionals who can adapt to the needs of socialist market economy and engage in modern hotel management.

Master Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory and Theory of Three Represents through the study of this major; Master the basic theory, knowledge and skills of modern hotel management systematically, and have the professional quality to grasp the development trend of Chinese and foreign hotel industry from macro and micro levels; Can skillfully use the basic principles and methods of management to engage in practical work such as hotel business operation, service management, strategic management and product development.

Second, the level and specifications of education.

This major is the undergraduate level of higher education. Its overall level is consistent with the requirements of similar majors in full-time colleges and universities. On the basis of graduation from junior college, I have obtained the qualified scores of 14 courses specified in this professional examination plan, with a total of 68 credits. If my graduation thesis is defended and my ideological and moral appraisal meets the requirements, I will be awarded the bachelor's diploma of hotel management major in Beijing Higher Education Self-taught Examination. According to the Interim Provisions of Beijing Academic Degrees Committee on Granting Bachelor's Degree to Undergraduate Graduates of Higher Education Self-study Examination and the relevant regulations of the examiner's school on degree granting, the examiner's school with the right to grant a bachelor's degree in management is awarded. If the graduation thesis defense fails, you must make up the exam. You can't graduate if you can't make up. Those who make up the exam can get an undergraduate diploma, but they will not be awarded a degree.

Third, the examination courses and credits

serial number

course

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Course name

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examination

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1 03708 Outline of Modern and Contemporary History of China 2 Written Test

2 03709 Introduction to the Basic Principles of Marxism 4 Written Test

3 03684 Comprehensive English (IV) 10 Computer

4 00 187 5 written test of tourism economics

5 04097 Marketing Planning (1) 5 Written Test

6 09347 Hotel Strategic Management Course 5 Written Test

7 06 126 Tourism Human Resource Management 5 Written Test

8 04930 Hotel Financial Management 4 Written Test

9 055 19 management 5 written test

10 04937 hotel entertainment service and management 4 written test

1 1 09348 tourism management information system 5 non-written test

12 00 188 tourism psychology 4 written test

13 00 194 written test of tourism regulations 4

14 04936 hotel service practice 6 non-written test

10 156 graduation thesis of hotel management major (independent undergraduate course) is not counted as credits.

Total credits 68

Those who don't learn foreign languages need to take extra courses.

1 00986 China food culture 6 written test

2 00987 Catering Aesthetics 4 Written Test

Description:

1. Hotel Service Practice (course code: 04936) is a non-written course. Candidates can take any one of nine certificates issued by the National Tourism Administration, such as general manager's certificate, customer service manager's certificate, catering manager's certificate, public relations sales manager's certificate, human resources manager's certificate, financial manager's certificate, engineering manager's certificate, purchasing manager's certificate and general manager's office director's certificate.

2. Candidates are not required to take foreign language courses, but are required to take two courses, "China Food Culture" and "Catering Aesthetics", to supplement foreign language credits. Those who have not taken the foreign language exam cannot apply for a degree.

Fourth, the examination method

1. The courses listed in this major are divided into written and non-written tests. The written test course is graded on a scale of 100, with 60 points passing; Non-written courses are organized by the examiners' colleges and graded according to the four-level system of excellent, good, passing and failing.

2. Comprehensive English (4) is organized and implemented by the municipal self-study examination office in the form of computer examination. According to the percentage system, 60 points passed.

3. After the candidates have passed all the course examinations according to the professional examination plan, they should apply for writing their graduation thesis within the specified time. After passing the examination, the examiner's college will appoint a thesis instructor for the candidates according to the direction of topic selection. Candidates independently complete thesis writing and thesis defense under the guidance of their tutors. The defense group evaluates the paper score according to the four-level system of excellent, good, passing and failing.

V. Provisions of the Examination

All graduates with national education series or above recognized by the state can apply for this major and implement the following provisions:

1. Graduates majoring in economic management and above will take this major: direct examination;

2. Graduates from other majors and above take the professional examination:

Take an additional course "Fundamentals of Management" (course code 10007).

Course description of intransitive verbs

1. Outline of Modern History of China (course description omitted)

2. Introduction to the Basic Principles of Marxism (course description omitted)

3. Comprehensive English (4)

This course is a basic English course for some undergraduate candidates who have specific requirements for English listening and speaking ability. The purpose of this course is to enable learners to better master the basic knowledge and language skills of English, so that they can have strong reading and listening and speaking skills, and can use English as a tool to obtain the information needed by their majors. And initially have the ability to communicate with the outside world in English, further expand professional study, and be able to conduct general international exchanges on the needs of this major.

4. Tourism Economics

This course comprehensively and systematically analyzes the economic phenomena and their economic relations in tourism activities by using multidisciplinary knowledge such as economics, tourism and management. The main contents include: tourism products and development, tourism demand and supply, tourism market and development, tourism price and effect, tourism consumption and effect, tourism income and distribution, tourism investment and decision-making, tourism enterprises and management, tourism economic benefit evaluation, etc. This course is a theoretical, scientific, systematic and practical course. Through study, candidates should master the basic concepts, theories and methods of tourism economics, and use them to independently analyze various tourism economic phenomena and problems under market economy conditions, thus laying a foundation for theoretical and practical work such as tourism economic research, tourism industry management, tourism industry management, tourism marketing and tourism economic analysis.

5. Marketing planning (1)

This course is one of the core courses of hotel management specialty. The course applies the basic theories of economics, management, psychology, pricing, statistics and other disciplines to study the general laws of modern marketing activities and hotel marketing practice. On the basis of systematically expounding the basic theories, concepts and methods of marketing, this course focuses on how hotels can understand the operating environment, select the target market, formulate the operating strategy, plan the marketing mix and improve the management level of hotels in the highly competitive market. The characteristic of this course is to integrate market operation skills into marketing cases, pay attention to the combination of theory and practice, and emphasize the application of marketing management. Through the study of this course, candidates should systematically master the basic theories, knowledge and methods of marketing, and cultivate and improve their practical ability to analyze and solve marketing management problems.

6. Hotel strategic management course

Modern hotel enterprises are facing unprecedented complex and fierce competition. If they want to survive and develop in a complex environment, their managers must have strategic thinking. The purpose of this course is to cultivate candidates' ability in this field. The course mainly involves the basic framework of the theoretical system of strategic management, the analysis of enterprise strategic environment, strategic mission and objectives, strategic situation selection, enterprise competitive strategy, functional strategy, strategic competition and cooperation, strategic implementation, strategic control and strategic change. Candidates should cultivate overall thinking and strategic concepts through study and case analysis, and improve their decision-making ability and leadership ability.

7. Tourism human resources management

This course teaches the new concept of hotel human resource management and the methods of gathering people, selecting people, educating people, employing people, evaluating people and retaining people in hotels. The contents include: human resources: the support of hotel development; Hotel charm: the basis of attracting talents: recruiting talents: choosing employees who suit you; Thoroughly tempered: build a team to support tomorrow's organization; Give full play to your talents: at the right time, in the right place, in the right position; Scientific evaluation: survival of the fittest; Salary management; The secret of evergreen hotel.

This course plays a vital role in the cultivation of applied management talents in hotels. Candidates should master the basic concepts, principles, theories and methods of hotel human resources development and management through the study of this course, master the new ideas and concepts of modern hotel human resources development and management, and improve their management ability and leadership ability through case analysis and practice.

8. Hotel financial management

This course is one of the core courses of hotel management specialty. The course follows the requirements of modern enterprise system construction, starts with standardizing the corporate governance structure of enterprises, and grasps the basic theories such as the concept, objectives and principles of financial management of hotel enterprises. And the two basic concepts of financial management, the time value of funds and the risk value of investment, are integrated into financing, investment, income realization and profit distribution. From the perspective of paying attention to the operating efficiency of hotel enterprises, master the basic methods of financial management prediction, decision-making, budget preparation and control, and financial statement analysis; In order to adapt to the process of economic reform, future development and economic globalization, this paper introduces the operating skills of hotel enterprises in the capital market, such as financial instrument investment, financial analysis and evaluation.

Through the teaching and case analysis of the basic theory of this course, candidates can systematically understand and master the basic knowledge, theories and skills of financial management, and cultivate their ability to analyze and solve problems in detail by combining new theories, methods and concepts of financial management with practical problems and management practices faced by enterprises.

9. Management

This course uses modern management theory to explore the characteristics of hotel management and the contents and methods of modern hotel management, such as business strategy, business organization, management methods and innovative ideas.

This course is an applied course, involving the specific business operation and management practice of various departments in the hotel. The contents include: basic theory of hotel management, hotel decision-making and planning management, hotel organization management, hotel information system, hotel marketing management, hotel innovation and development, hotel business operation, hotel service quality management, equipment and materials management, human resource management, safety management, hotel group management, etc. Candidates should systematically master the methods of hotel management through the study of this course and apply them to hotel work practice.

10. Hotel entertainment service and management

This course is a professional theoretical course for undergraduates majoring in hotel management. It takes hotel service quality management as the core, and teaches the concept, concept, essence and operation of hotel service management from different angles. The main contents include: service quality, understanding customer service demand, service marketing, service authorization, guarantee and remedy, globalization strategy of hotel service industry, new service management model of hotel industry, etc.

Through the study of this course, candidates should meet the following requirements: (1) Have a clear understanding of the characteristics and characteristics of the hotel service industry; (2) The understanding of the concept and concept of hotel service management has been improved in an all-round way; (3) Master the methods and means of hotel service quality management; (4) Understand and master the marketing operation of hotel services; (5) Understand the strategic management methods of the hotel industry. After completing this course, the candidates will obviously improve the concept, understanding and operation of hotel service management, reach the theoretical knowledge level that managers should have, and conduct hotel service management in a new mode.

1 1. Tourism Management Information System

This course mainly teaches the most advanced computerized hotel management technology in the world-Opera PMS software of American Micro Company. Through the study of this hotel management information system, candidates can not only master their operating skills and then directly engage in hotel computer management, but also learn the advanced management ideas of the international hotel industry. The course contents include: overview of hotel management information system, hotel computer management process, hotel customer file management, individual booking and group booking, front desk management, cashier management, room management, financial analysis and other concepts and operating methods.

12. Tourism Psychology (course description omitted)

13. Tourism regulations (course description omitted)

14. Hotel service practice

Hotel service practice is a "certificate" course for hotel general managers and department managers stipulated by the National Tourism Administration.

Seven, the use of textbooks

Course name

Textbook name

Author/editor-in-chief

press

Publication time

Tourism Economics Tian Li Higher Education Press, 2007.

Marketing planning (1)

Marketing management-

Theory and Application, Zhao Xiaoyan University of Aeronautics and Astronautics.

Press, 2008 edition

Hotel industry strategic management course "enterprise strategic management" Wang Fanghua Fudan University Press, 2006 edition

Tourism Human Resource Management "Modern Hotel Industry Manpower"

Resource Management Luo Xuhua Gu Qun

Economic Daily Press, 2007 edition.

Hotel Financial Management Financial Management of Tourism Enterprises Zhang Yufeng Peking University Press, 2006.

Hotel Management Jiang Higher Education Press Second Edition

Hotel Entertainment Service Management Service Management-Hotel Management

A new model of Jai Kanda Mpley (Australia),

Translated by Cheng Jinneng and Han Ge. Tourism Education Press, 2006

Tourism management information system to be determined

Comprehensive English (CET-4) to be determined