Is the Atour brand more valuable as it gets older?

The older the brand, the more valuable it is. As the leader of mid-range hotel brands, Atour Hotel has been frequently imitated by people in the industry since its development. With the broadening of the concept of lP hotel, from the problematic hotels in Zhihu and Netease YEATION to the light accommodation of Netease Cloud Music, Atour's influence is growing. As a mid-range hotel brand, if you want to build super products, its hotel products must be excellent, which is why Atour can stand out in the fierce competition in the Red Sea. Together, it is Atour's super product strategy.