5 activity plans for the Teacher Xie Banquet

1. Program of Teacher Xie Banquet

1. Background and objectives of the activity

"Ten years' cold window makes you happy to be on the list, and _ _ delicious food makes you thank your teacher"

After the college entrance examination, students will be admitted to ideal universities one after another. The success of students cannot be separated from the hard work of teachers. Gratitude is a Chinese virtue, and Teacher Xie Banquet is also the most direct way for students to thank their teachers for their teaching.

II. Activity time

January 1st, 2-October 3th, 2

III. Activity plan

1. Menu making

Make a special thank-you banquet. The names of the dishes are packaged and beautified, reflecting a strong cultural atmosphere. It is recommended to add them appropriately while arranging the dishes. In order to cater to the consumption needs of different levels of guests, four different levels of Xie Shi Banquet packages are introduced, which are as follows:

Ten-year cold window banquet 488 yuan/table

to be no.1 banquet 588 yuan/table

Hongtu Winging Banquet 688 yuan/table

No.1 scholar and banquet 888 yuan/table

2. Giving preferential policies

Giving beer four per table.

free audio microphone equipment and background music during the dinner.

During the dinner, a special person will take photos and give a group photo for dinner (electronic version).

with the university admission notice, you can give away a set of school supplies.

customers who book the number one scholar and banquet for more than 688 yuan/table, and book more than 5 tables at one time, will be given a train ticket (Pukuai) to the place where the university is located (in the province) with the university admission notice; Customers who book more than 1 tables at one time will be given a train ticket (Pukuai) to the university (outside the province).

note: the above-mentioned gifts are provided that the food is not discounted, tax is not included, and they are not enjoyed at the same time with other preferential activities in the store.

iv. publicity strategy of the event

1. slogan of the event: ten years of cold window is happy to be on the list, _ _ food is grateful!

2. Banner advertisement: _ _ Thanksgiving thank-you banquet in food city is under hot reservation! (outside the store)

__ Food City wishes all students to be no.1 a bright future.

reservation hotline for teacher Xie's banquet: _ _ (outside the high school gate)

3. Electronic screen advertisement: Ten-year cold window is happy to be on the list, _ _ food Xie Shien, _ _ Food City has specially launched a grateful teacher Xie's banquet, ten-year cold window banquet: 488 yuan/table, to be no.1 banquet: 588 yuan/table, number one scholar and banquet: 688 yuan/table.

4. SMS advertisement: _ _ Food City wishes to be no.1, a student in the whole county, a bright future. In the hot reservation of Xie Shi's banquet, there are also train tickets to be given away. The reservation hotline is _ _ _ (1, pieces)

5. Outdoor inkjet advertisements: advertising slogans, banquet packages, preferential policies, etc.

6. In-store advertisements: _ display stands: slogans, banquet packages, preferential policies, etc.

Kt version: gratitude and cultural sentences (1 pieces)

The prosperity of trees is attributed to the cultivation of the land, and the success of students is attributed to the hard work of teachers.

7. Elevator advertisements: advertising words, banquet packages, preferential policies, etc.

2. activity plan of the thank-you banquet

The rising consumption upsurge of the thank-you banquet in restaurants is mainly due to the promotion of student consumption groups. With the smoke of the "battlefield" of the college entrance examination dispersed and countless students are about to leave the university campus, no matter where they are going, in order to thank their teachers for their heartfelt teachings, most students will choose to repay their gratitude for their teachers' fists and fists with the method of "Xie Shi Banquet", which has also created a restaurant marketing opportunities for the majority of catering operators.

after long-term management, our _ _ restaurant has been recognized and favored by schools and community consumers around the restaurant with its elegant restaurant environment, popular dishes, fair and affordable consumer prices and meticulous restaurant service. The upcoming consumption boom of "thank-teacher banquet" is an excellent opportunity for restaurants to increase their consumption income and expand their brand awareness and attention. Therefore, the restaurant has specially launched a marketing campaign of "thank-teacher banquet" with the marketing theme of "ten years of cold window, nine years of cooking oil and remembering teachers' feelings", and formulated the following marketing plan of _ _ restaurant "thank-teacher banquet" as the implementation outline of this marketing interaction. The details are as follows:

1. Target market analysis of the "thank-teacher banquet" marketing activity

The "thank-teacher banquet" has become the second largest banquet in restaurant banquet consumption activities after the wedding banquet, which shows that it is highly valued. Of course, the consumption boom of "Thank Teacher Banquet" is inseparable from the promotion of all participants. Let's analyze the reasons for the marketing activity of "Thank Teacher Banquet" from the consideration of students, parents and restaurant operating income:

1. Psychological analysis of students' "comparison"

Most students think that other students are holding banquets in restaurants, so I have to do it, otherwise it will be very useless.

2. Psychological analysis of parents' "economy"

Students' parents mainly have the following three kinds of psychology: First, "other parents have held a thank-you banquet for their children, so they can't make up their minds if they don't thank their teachers." Second, "Xie Shi Banquet should be given to friends and relatives, and other people's Xie Shi Banquet should be accompanied by money, so we have to do it in order to get back some points." Third, "it is a great event for children to go to school, and gathering friends and relatives to celebrate can increase the festive atmosphere and contact feelings."

3. The needs of restaurant operation and development

Consumers have the consumption demand of "thank-you-teacher banquet", so our catering enterprises must meet the needs of consumers, at the same time, they can gather popularity and cheer for the restaurant, and to a certain extent, they can increase the operating income and brand awareness of the restaurant, which can be described as killing three birds with one stone. Why not?

second, the marketing activities of the "Xie Shi Banquet" in the restaurant

1. The menu price design and discount

1. When making the menu of Xie Shi Banquet, we should consider linking the menu with the teacher and increasing the festive atmosphere to win the favor of students and parents.

2) For high-priced dishes, it is suggested to combine the reduction with the creation of new dishes.

3) The price of the thank-you banquet should be divided into high, medium and low grades (explained below), and the consumption level should be expanded reasonably.

4) the prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but they should be set according to the net profit of the hotel).

2, related packages and other promotional activities

1) Make a special thank-you banquet package. According to the actual situation, the "Xie Shi Banquet" can be divided into three grades: 468 yuan/table for "Ten Years' Cold Window Banquet", 568 yuan/table for "to be no.1 Banquet" and 668 yuan/table for "No.1 Scholar and Banquet". The names of the dishes should be properly packaged to reflect a strong cultural atmosphere (see Annex for the specific menu).

2) The champion and the banquet are invited with lofty sentiments. Specially invite the champion of the college entrance examination (one in literature and one in science) to gather the hotel for a bright future; Give each champion exquisite school supplies as a souvenir; To be no.1 Banquet (please give full play to leaders' connections and make invitations).

3) In-store interaction in the restaurant will be rewarded with generous gifts. The restaurant cooperates with schools or suppliers to sign reciprocal terms in the form of "one-on-one" and prepare coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.

4) There are gifts at the table and surprises at the venue. Students who hold a thank-you banquet in the hotel can get a bottle of _ _ _ _ aged 52-degree white wine water (worth 128 yuan/bottle) regardless of the consumption amount. Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend five or more tables (including five tables) to give away souvenirs for students to study, and so on.

5) The restaurant provides customers with free parking space, giving priority to booking, free photos, free doctor hats, etc.

6) after dinner, the restaurant will give the teachers attending the banquet a beautiful small gift (with the name, telephone number, address and website of the hotel printed on it).

3. Advertising campaign

1) Put some outdoor advertisements (brand-finished, banners, spray painting) at the gate of the restaurant.

2) TV, street banners and newspaper advertisements are combined. Advertising words: "years of teacher's kindness will never be forgotten, and a glass of sake shows deep affection!" " At this point, when the peach blossoms and plums are fragrant, the _ _ restaurant ceremoniously launched a thank-you banquet (ten-year cold window banquet, to be no.1 banquet, champion and banquet) to express the gratitude of the students.

3) SMS advertising, the focus of mass sending is the old customers of the original hotel, pay attention to using appropriate language, mainly introducing the latest activities of the hotel.

4) Make a pop-up advertisement or a bigger advertisement or banner on some protocol websites. The processing of web animation and pictures must be consistent with the marketing content of the "thank you banquet" in the restaurant.

5) Flyer advertising, with 1, copies of activity leaflets printed, but the leaflets must be beautifully made and accompanied by food display charts.

6) More than one advertisement can be selected at the same time, which is the key community or school to be promoted.

Third, the work arrangement of the "thank-teacher banquet" staff in the restaurant

1. The security guard must ensure the safety of the restaurant operation.

2. Specify some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined later).

3. Waiters should pay attention to service language skills when they are in the restaurant (congratulations); The serving speed must be fast.

4. Put some high-grade music in the hall; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.

iv. time schedule of the "thank-teacher banquet" in the restaurant

The marketing activity of this "thank-teacher banquet" will last from _ _ _ _ _ to _ _ _ _ _ _ 2. The final interpretation right belongs to _ _ restaurant.

5. Budget of expenses related to the "Teacher Xie Banquet" in the restaurant

1. Special souvenir of the champion (literature and science): 1,× 2 = 2, yuan.

2. Memorial gift for teachers: 1× 15 = 1,5 yuan.

3. Give away drinks: The drinks will be given away by the end of this month.

4. leaflet: 1×. 12=12 yuan.

5. The cost of doctor's hat, photography and venue layout is 5 yuan.

6. advertising fee: the total amount of the brand (or _ display frame), banners, inkjet printing, newspapers, internet and short messages is 1 yuan.

Total cost: 6,2 yuan (excluding drinks)

Attachment: 1. Banner slogan, advertising words, propaganda words and service words.

2. _ Exhibition sample, spray-painted sample, leaflet sample.

3. The menu of "Teacher Xie Banquet".

VI. Prediction of the marketing effect of the "Teacher Xie Banquet"

1. Direct effect: If the promotion and related services are in place, 1 tables will be added each month, with an average 5 yuan per table, that is, 5, yuan, which will increase the net profit by about 2, yuan; The total income is at least higher than the same period of last year, and we strive to break through the million mark again.

2. Indirect effect: word-of-mouth publicity with 1, customers per month, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, 1, leaflets, etc., directly know that the number of people is at least 2,, which improves the brand effect of _ _ restaurant and increases the opportunities for these people to spend money in the restaurant in the future, which has long-term marketing benefits.

VII. Other suggestions on the marketing activities of the "Teacher Xie Banquet"

1. The reservation department can search the information of some key customers and publicize them among the familiar customers first.

2. With the consent of customers, input the customer's information into the database of the reservation department (the key is the customer's name, position, company and mobile phone number) to serve the future promotion (this content can be refined later).

3. Make a good website of the hotel as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel, with warm colors as the main color, a big animation on the homepage, news release system, online marketing system, customer message board, customer forum, staff entertainment and other aspects. Enhance the hotel's popularity and increase its market share through network marketing (the advantage of which is large audience and low cost).

3. Program of Teacher Xie Banquet

1. Purpose:

In order to seize the annual graduation opportunity of students, promote customers' awareness of the enterprise and increase hotel operating income. Formulate this plan.

2. Scope:

__ Hotel

3. Activity time:

2__ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _-2 _ _ _ _ _ _ _ _

4. Responsibilities:

4.1 The general manager is directly responsible for this plan;

4.2 the direct management personnel of each department are responsible for the implementation and leadership of this plan;

4.3 the marketing department is responsible for publicizing this plan;

4.4 quality inspection is responsible for inspection and supervision of this scheme.

5. Details of activities:

5.1 The hotel grandly launched a series of preferential packages for the thank-you banquet. The package is as follows:

Ten-year Cold Window Banquet 999 yuan/8-1 guests: Step by step to promote fruits and vegetables, a splendid future banquet 199 yuan/8-1 guests: _ _ A bottle of white wine, 1299 yuan/8-1 guests: _ _ A bottle of white wine, Pengcheng Wan Li Banquet, 1599 yuan/8-1 guests: _ _

6. Necessary items:

6.1 Activities promote two sets of Yi Labao. 6.2 Bachelor's (Doctor's) uniform. 6.3 A digital camera.

7. Incentive:

7.1 If the progress of the activity is affected due to personal reasons during the activity, the responsible person will give 1 yuan a negative reward.

7.2 if the guests misunderstand the complaint because they don't understand the activity, the responsible person will give 1 yuan a negative reward.

7.3 In case of complaints caused by quality problems of services and dishes during the activity, the responsible person shall compensate the losses and give 5 yuan a negative reward.

7.4 those who actively solve problems and provide quality services for customers during the activity will be rewarded with 2 yuan.

7.5 if the kitchen dishes are recognized by customers and praised, the food producer will reward 2 yuan.

7.6 initiative introduction of the marketing department: the banquet for Xie Shi exceeds 5 tables per month, and the responsible person rewards 1 yuan for each table.

4. Program of the banquet for thanking teachers

1. Target market analysis of the marketing activities of the banquet for thanking teachers

The banquet for thanking teachers has become the second largest banquet after the wedding banquet in restaurants, which shows that it is highly valued. Of course, the consumption boom of "Thank Teacher Banquet" is inseparable from the promotion of all participants. Let's analyze the reasons for the marketing activity of "Thank Teacher Banquet" from the consideration of students, parents and restaurant operating income:

1. Psychological analysis of students' "comparison"

Most students think that other students are holding banquets in restaurants, so I have to do it.