Real examples of entrepreneurship worth learning from

A successful entrepreneur has three factors: vision, mind and strength. So the following are real examples of entrepreneurship that I compiled. Just follow me and take a look. I hope you all like it.

A real example of entrepreneurship 1

Tang Lei, Yu Feike, and Cheng Wei: Three college students jointly opened a party house (Hang Party Villa) with an annual income of 8 million

"Home Party" is a word transliterated from the English "Home Party", which means family party. Dozens of people rented a villa with complete entertainment facilities, including singing, drinking, barbecue, watching movies, playing billiards, chess and cards, etc. In the past two years, "Home Party" has become popular among college students and urban young people, especially white-collar workers.

In recent years, a new type of party venue, the villa? Party Pavilion?, has quietly emerged in Changsha and has become the first choice for young people to gather. Tang Lei and Yu Feike, students of Hunan First Normal University, saw business opportunities and rented villas with their friends since their senior year to provide "bombing parties" for college students. In the past two years, they have rented 10 villas in Hunan, Shaanxi, Jiangxi, Guizhou and other places, with an annual turnover of nearly 8 million yuan.

The three of them started a partnership in their sophomore year.

Tang Lei and Yu Feike, born in the 1990s, are college classmates. Cheng Wei, who graduated from Nanjing Normal University, is their high school classmate. While many students were still complaining that college life was boring, three young men from Liuyang started thinking about starting a partnership in their sophomore year.

The three of them started a joint education and training company in their sophomore year. By their senior year, they had accumulated more than 300,000 yuan. In 2013, the three of them hit it off and planned to invest in the emerging villa "party pavilion". ?Daily rental villa party is a brand new party model that meets the needs of young people. ?Tang Lei told reporters that this is an emerging industry. It is growing and improving. The market is promising. The key lies in how to innovate.

Aiming at business opportunities, in 2013, the three rented a villa near Hunan First Normal University and spent about 250,000 yuan to renovate it. The "New Youth Villa Gathering Bar" was officially launched in June 2014. Open the door to welcome guests. ?The rental of villas is divided into three sessions: morning, afternoon and evening, with one price from Monday to Thursday and one price from Friday to Sunday. Form a group of several or dozens of friends to play all night, and the cost per person, including food and lodging, is within 100 yuan. The reporter learned that there are currently two charging models for daily rental villas in Changsha. One is charged by time period and the rental fee is fixed; the other is charged by "capita" and can accommodate up to forty or fifty people.

Rented 10 villas in two years and registered a company

? We adopt a reservation model one week in advance, and most of the venues are full on weekends. ?Cheng Wei said. At the beginning of this year, they registered a cultural communication company and signed cooperation agreements with a number of companies. In the past two years, they have rented 10 villas in Hunan, Shaanxi, Jiangxi, Guizhou and other places, with an annual turnover of nearly 8 million yuan.

The reporter opened Dianping.com and searched for "villa bombing party". More than 50 businesses appeared, most of which were located adjacent to universities. ?In the past, when classmates got together, they ate in one place, sang in another place, and sometimes had to change places several times. ?Li Qin, a freshman from Hunan Business School who came to attend the villa party, told reporters that the biggest feature of the villa party is that it can cater to everyone's tastes. Basically, everyone can find their favorite entertainment items in this large space. ?In the past, many people thought that villa consumption was unaffordable, but now villas have quietly entered people's lives with a low profile and become a new entertainment trend in Changsha. ?Tang Lei said that villa parties are now becoming more and more popular in Hunan.

Building a brand through the Internet

Given another chance, would you choose employment or entrepreneurship? Faced with the reporter’s question, the three people answered without hesitation? Or would you choose to start a business? ?Entrepreneurship is like fighting monsters, you have to be bloody to live. ?For these three post-90s college students, the challenges and unknowns brought about by entrepreneurship make them excited.

For college students who are about to choose to start a business, Cheng Wei believes that they must have the determination and perseverance to “stick to the green hills” and accept all the changes brought about. It is absolutely impossible to succeed with only three minutes of enthusiasm. . ?College student entrepreneurship must find a way out through innovation. Don't follow the trend. If you think what others don't think, you will see the market. ?Although their entrepreneurial path does not match their majors, when talking about entrepreneurship, Cheng Wei said frankly that in his opinion, their success stems from innovation. ?Gather fans by yourself through small-scale marketing, and let fans go to the next level of promotion and marketing. ?Cheng Wei said that idea innovation also requires technological innovation. Playing with the Internet and self-media, and using new media to expand customer channels are new ideas for entrepreneurship in the new era. The three of them led the team to make full use of the upgrade of their own marketing capabilities brought by mobile social media in promotion and publicity, such as carefully operating personal self-media and building brands through the Internet.

Dialogue

Reporter: How has your previous entrepreneurial experience helped or inspired your current career?

Yu Feike: For our entrepreneurial growth, the university The education, training and entrepreneurship experience during this period gave us a relatively in-depth and practical understanding of entrepreneurship, and also completed our initial capital accumulation. This experience gave us experience and gave us an overall perspective on our career. Real Example of Entrepreneurship 2

Fang Yiyi: Opening a cheongsam private customization store with high-end positioning and winning by temperament

She is 1.75 meters tall, has a master's degree, and has won numerous awards in model competitions across the country. Won numerous awards. Fang Yiyi, a beauty born in the 1990s, has enough aura. However, apart from acting, her interests are more focused on costume design.

Fang Yiyi’s grandmother is a well-known fashion designer in her hometown, specializing in designing cheongsam. When she was 4 years old, she fell in love with one of her grandmother's cheongsams, and her grandmother gladly altered it and gave it to her. The first cheongsam in her life planted the dream of becoming a fashion designer in her heart.

Opening a clothing studio in her junior year has accumulated hundreds of customers in one year

In February 2011, Fang Yiyi, who was still a junior in college, decided to set up her own clothing studio to focus on herself. Designed clothing. Because opening a studio has always been her ideal, and it has been slowly fermenting until she thinks the time is right. ?I have been working as a model since my freshman year, which allowed me to accumulate a certain amount of funds, improve my aesthetic taste, and broaden my horizons. ?Actually, in addition to being a model, Fang Yiyi’s accumulation started unintentionally since her freshman year. At that time, she had expertise in painting and acting and worked as a dance teacher and tea sommelier in a high-end club. The club was basically filled with high-end customers. Some of them often showed interest in Fang Yiyi's clothes, and most of these clothes were Fang Yiyi's. Designed by myself. When she has free time, she helps clients design clothing. So when her first studio opened, some clients came to her. ?There are also some customers who are friends I met when I was a model. Those girls who are engaged in art also like the clothes I design. ?In this way, using the most primitive word-of-mouth method, although Fang Yiyi’s first studio was located in an ordinary community, the business was not bad at all, even better. In just one year, her studio has accumulated nearly 400 clients.

With this customer base, Fang Yiyi’s first real clothing store opened in a hotel next to Wuhan Textile University in February 2013, focusing on two businesses: garment sales and squares. Yiyi cheongsam is customized.

Subsequently, she also wore a cheongsam designed by herself and won the 51st Miss International Cheongsam Queen crown.

Optics Valley opened a custom cheongsam store with high-end positioning and winning temperament

Yesterday was the day when Fang Yiyi’s second store opened. In the operation of this store, she started to make subtractions. : Exclusively for private customized cheongsam.

Because, during the operation of the first store, Fang Yiyi was keenly aware that 70% of the store's customers came from the Optics Valley Development Zone.

So, in September this year, she rented a room at the Optics Valley Yushu Linfeng Hotel and started preparing for her second store. ?The reason why I chose to open a shop-in-shop in a hotel is because I feel that my customers don’t like noise very much, and more of them prefer a relatively quiet and comfortable shopping space. In addition, the hotel itself gives people a more elegant and polite atmosphere, which is highly consistent with the temperament of my target customers. ?Fang Yiyi told reporters that although the rent of the hotel is higher than that of ordinary commercial streets, considering the positioning of customers, she still made many trade-offs when selecting the location.

The reporter saw in Fang Yiyi’s cheongsam private customization store that the store mainly sells cheongsams, supplemented by some Chinese coats, etc. Compared with the Tang suits in some counters, the cheongsams she designed are more fashionable. . ?I design clothing by combining Chinese and Western styles, and have made great improvements in materials and styles. ?Fang Yiyi said. The reporter picked up a mink velvet coat, priced at more than 4,000 yuan. ?Our positioning is high-end, and the materials used are mostly natural fabrics such as silk and mink velvet. ?

The reporter learned that because of the early customer base, Fang Yiyi’s custom cheongsam shop had many customers during the trial operation period. In addition to custom-made clothes, customers can also come and have tea. After the clothes are made, the clerk will deliver them to the customer's doorstep according to the customer's requirements. ?After paying attention to the details of the service, many customers will order their clothing here all year round. There is a level of loyalty to our brand. ?Fang Yiyi’s cheongsam shop opened very calmly.

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