Xiaomi Leijun suddenly held a press conference. What areas is he optimistic about?

(March 6th) On the morning of 10: 56, Lei Jun, deputy of the National People's Congress and chairman of Xiaomi Technology, held a press conference in Huifangge, the second floor of Block A of Capital Hotel. More than 100 media were present.

"Xiaomi doesn't do electric cars, don't do home improvement, don't do real estate ..." Boss Lei was very upset: "Last year, some people said that Xiaomi would do electric cars. In recent months, I understand that it is a company called Lei Jun Electric Appliances, but it has nothing to do with Lei Jun and Xiaomi. This kind of marketing is a bit low. "

At the press conference, aiming at the problem of insufficient independent innovation, Lei Jun threw out the concept of "integrated innovation"; Regarding his previous statement that "10 kills apples", he clarified that "the first market share does not mean killing apples"; However, when it comes to the bet of 10 billion, he shyly played Tai Chi and kicked the ball back to Dong Mingzhu: "You'd better ask Teacher Dong." ...

So, what areas did boss Lei value and invest in, and what did he publicize at the press conference? Nanbaojun will bring you the Express for the first time:

In 20 14 years, what fields did Lei Jun invest in?

Although Lei Jun said that Xiaomi doesn't do electric cars, home improvement, apartments or real estate, cooperation doesn't mean Xiaomi does it himself. However, in 20 14, boss lei's large-scale "throwing money" attack in the capital market was widely reported by the media:

1. Smart Home | Alliance Midea Group:1.26 million yuan.

20 14 12 14, Xiaomi and Midea Group jointly issued a statement saying that Xiaomi Technology and Midea Group have reached a strategic cooperation, and Xiaomi Technology will invest12.66 million yuan in Midea Group and acquire a share of 1.29%. Midea Group will issue 55 million shares to Xiaomi Technology at a price of 230 1 yuan per share.

Xiaomi's strategic shareholding in Midea Group triggered a heated discussion in the industry. Dong Mingzhu, chairman of Gree Group, even criticized that "two swindlers together are thieves", but this did not affect the industry's attention to this transaction.

According to the announcement of Midea Group Co., Ltd. on the strategic cooperation between Midea and Xiaomi, the two sides will carry out multi-mode cooperation in the fields of smart home, its ecological chain and mobile Internet business with the ultimate product experience and service oriented to users, establish a close communication mechanism between the two sides, connect the cooperation teams of the two sides in the fields of smart home, e-commerce and strategic investment, and actively explore various cooperation modes to support the development of related businesses of both sides.

2. Mobile health equipment | Investment in Jiu 'an Medical Care: 25 million US dollars.

2065438+In September, 2004, Jiuan Medical, a supplier of electronic sphygmomanometer and blood glucose meter, announced the introduction of an investment of $25 million from Xiaomi. Since 20 10, Jiu 'an Medical has formulated and implemented the strategy of "starting with wearable devices and intelligent hardware, entering the field of mobile medical care and health big data, and then building a healthy ecosystem around users". Its intelligent hardware products cover blood pressure, blood sugar, blood oxygen, ECG, heart rate, weight, body fat, sleep, exercise and other fields.

It is reported that iHealth, a brand owned by Jiu 'an, will cooperate with Xiaomi in the field of mobile health. According to relevant sources, Lei Jun is aiming at investing in mobile medical business opportunities in Jiu 'an. It is expected that iHealth will continue the Xiaomi sales model, focusing on cost performance and focusing on single-point breakthroughs. On the user side, the Xiaomi fan effect and the cooperation of the terminal can also guide iHealth.

3. Mobile Internet | Subscribe to Cheetah Mobile: $20 million.

On April 28th, 20 14, Kingsoft announced that Cheetah Mobile (formerly Kingsoft Network), which had submitted an IPO application to the United States, had signed a share subscription agreement with Baidu, Kingsoft and Xiaomi, and the three companies subscribed up to $50 million in Cheetah shares at the initial public offering price. Among them, Kingsoft subscribed for a maximum of $6.5438+million, Baidu subscribed for a maximum of $20 million, and XiaomiVentures, an investment company of Xiaomi, subscribed for a maximum of $20 million.

Cheetah Mobile is a subsidiary of Jinshan, and Lei Jun's other identity is the chairman of Jinshan Software Company, so Cheetah has always been regarded as a "Lei Jun Department" company. After the subscription is completed, Cheetah's shareholders will gather network giants such as Tencent, Baidu and Xiaomi.

4. Internet of Vehicles | Holding Kailide: 84 million yuan.

2065 438+04 10, an independent supplier of basic data of navigation electronic maps and Internet maps, issued 7 million additional shares on October 9, 2065, with an estimated fundraising amount of 84 million yuan. The shares are issued to Tianjin Jinxing Investment Co., Ltd., a wholly-owned subsidiary of Xiaomi Technology Co., Ltd., and Tianjin Shunmi Investment Co., Ltd., a wholly-owned subsidiary of Tianjin Jinxing Investment Co., Ltd., and their legal representatives are all Lei Jun, known as "Reebs".

At present, the total share capital of Kailide is 965,438+0,765,438+0,000 shares, which will reach 98,765,438+0,000 shares after this stock issue, and Lei Jun's controlling stake will reach 7.09% after investment. Lei Jun began to enter the Internet of Vehicles through this move, and all the major independent graphic and text merchants in China were "carved up" by the Internet giants: Gaode and Yitong both belonged to Alibaba, NavInfo introduced Tencent as the second shareholder (Tencent also wholly owned Lingke Hangrui), and Chang Di Wanfang made a low-key commitment to Baidu.

5. Network Film and Television | Curve shares in Huace Film and Television: 50 million yuan.

2065 438+04 10 10 8, the TV series "One Brother" Huace Film and Television announced that it plans to raise 2 billion yuan through non-public offering of shares, which is mainly used to supplement the working capital of film and television business and related businesses.

According to the plan, the non-public offering targets of Huace Film and Television are Dingli Zhongyuan (the actual controller is Liu Jiping, executive vice president of Baidu), Taikang Assets, Suzaku Investment, Jiantou Media and Beijing Kawara Tsutomu (the actual controller is Lei Jun, CEO of Xiaomi), and the subscription amounts are 65.438 billion yuan, 400 million yuan, 350 million yuan, 200 million yuan and 50 million yuan respectively.

In terms of the use of raised funds, Huace Film and Television plans to invest 654.38+03 billion yuan to upgrade the content production business of online dramas, movies and variety shows. The planning direction includes: creating more than 20 online customized dramas; A series of films and international masterpieces by famous artists and directors; And launched eight large-scale variety shows. In addition, the content copyright and mode procurement, resource cultivation and integration, and Internet application development projects plan to raise 654.38 billion yuan, 450 million yuan, and 654.38+0.5 billion yuan respectively.

What did Lei Jun sell at the press conference?

1. Sell two suggestions:

Suggestions on Accelerating the Formulation of National Standards for Smart Home and Suggestions on Continuing to Modify and Improve the Entrepreneurial Environment and "Questioning";

"A very good young man, he wants to be a company, and he has very good ideas. I am willing to pay RMB 654.38+00,000, accounting for 654.38+00%, and the young man accounts for 90%. Now that the company law has not been revised, I can't register. " Without mature technology, patents, intellectual property rights and the valuation of human capital, how to protect the human capital of entrepreneurs?

"If the young man said that the project failed the next day, I would lose 900,000 yuan. How to protect an angel investor like me, 6.5438+0 million yuan, is a liquidation problem. It is suggested that investors should be given priority to repay their investment funds during liquidation to protect the enthusiasm and rights of entrepreneurs. "

2. Recite the government work report and promote "grassroots entrepreneurship";

"Let grassroots innovation become a common practice and blossom everywhere" and "create mass entrepreneurship and innovation" ...

"The past two years have been the golden age of entrepreneurs. I believe this year will be the same: first, because of the capital bubble, it is easy to obtain capital. In the past year, many startups absorbed more than 1 billion, and the excellent ones exceeded 654.38+0 billion. Second, the government has vigorously advocated that the environment has changed greatly compared with previous years. Third, the market value of successful start-up companies in China has reached world-class, such as Alibaba. Conversely, investment companies are also willing to invest in startups. "

3. Promote "selfie stick":

"A few days ago, Cao Guowei, chairman and CEO of Sina, gave me a selfie stick. It was taken at the preparatory meeting, and it was on fire! I also sent some selfie sticks to some friends. A few days ago, I asked the Xiaomi department to buy all the selfie sticks on the market. "

4. Promote Xiaomi:

"Everyone criticized our hunger marketing. Last year, it promised to supply 40 million pieces, supply 65 million pieces and sell 6 100 pieces, up 227% year-on-year. Revenue was 47.3 billion, up 1.35% year-on-year. In just three years, it is beyond my own imagination. The first is the opportunity of the times. What opportunities does Xiaomi occupy? Internet dividends, manufacturing dividends, and consumer dividends. "

"The goal of Xiaomi this year is 80 million to 654.38+billion, and the revenue is 654.38+00 billion to 654.38+02 billion."

"Xiaomi is a highly focused company and will not be an electric car for five years. For a year, people have said that I am an electric car. Only three months ago did I know that it was actually promoted by a company called Lei Jun Electric Appliances, and it had nothing to do with Lei Jun and Xiaomi. I hope everyone can help me clarify that we are communicating with this company, and I think this marketing is a bit low. "

"Xiaomi does not do electric cars, does not do home improvement, does not do apartments, and does not do real estate. I have been in this industry for 25 years and I deeply understand the importance of concentration. "

"Xiaomi runs so fast because of concentration. Xiaomi will focus on five products: mobile phone flat-panel TV box router (watch it twice) "

"The principle of Xiaomi cooperation is non-exclusive, non-exclusive and open cooperation."

"We have invested a lot of money in research and development. For example, in the first generation of Redmi, 400,000 units were made in the first model. We exaggerate. Even if Xiaomi TV is a generation, we will consider whether it is not on. It is normal for a product inside Xiaomi to be cancelled, and we will not pay attention to it. You can only make a good product at all costs. "

Lei Jun: We are "integrated innovation"

The media questioned Xiaomi's independent innovation ability. Boss Lei said calmly that we are integrated innovation-

Lei Jun: With the development of industry today, few companies can make smart phones from beginning to end. In addition to independent innovation, there is also integrated innovation. Apple also uses the technology of other companies. Five years ago, Xiaomi had 10 people. How to get new consumers depends on the brand of the partner. "

Recently, some media reported that Xiaomi would beat Apple in 10. Let's see how Lei Jun took over-

Lei Jun: Xiaomi's goal is to become the number one mobile phone market share in 10, not to kill apples. Maybe Apple doesn't pursue market share, but we are an Internet company and have to pursue this. Three years ago, someone wrote that I wanted to kill Apple, but Apple is a great company, and the two are different. For example, Xiaomi is open.

However, Reebs is not without a curse ... Listen, when he gambled with Miss Dong for one billion, he played Tai Chi. ...

Lei Jun: I am in the same group as General Manager Dong. I told her that I was going to study in Gree, and she said it was very welcome. We are very happy to cooperate with Gree.