Private club project planning scheme

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1, the establishment background of the club

Hangzhou is the political, economic, transportation, culture, science and technology, information and financial center of Zhejiang. Won? National civilized city? And then what? United Nations Habitat Award? The capital of. At present, five ASEAN Expositions have been successfully held, which has played an important role in promoting the economic and trade relations between China and ASEAN. Hangzhou has developed rapidly, and the progress of the times has promoted economic prosperity, but it has also changed people's needs in material culture and spiritual and cultural life! Major financial consortia, multinational corporations and well-known brands have flocked to Zhejiang, and many successful people who have gained rich wealth have higher requirements for the quality of personal life after work. The change of ideas has promoted the prosperity of society, and high-end private clubs are the most representative products of this era.

Mouton Wine Cellar Private Club is a top private business club determined by our rich experience accumulated in entertainment service industry for many years and the analysis of Zhejiang's economic development and national policies.

Mouton Wine Cellar Private Club will build the flagship brand of Zhejiang Business Club according to international standards. Create a sense of reality? Feel at home. Clubhouse is a comprehensive service organization integrating entertainment, leisure, catering, business negotiation, cultural exchange, commodity display, cocktail party, commodity sales and private living space. At the same time, we will build a diversified platform for members in politics, economy, culture, fashion information, celebrities and communication. Let our clubhouse truly become an indispensable spiritual harbor and the best place to acquire wealth for upper-class business people in their leisure, entertainment, life and work exchanges. Our design and decoration style, operating principles and routes, standardized enterprise management and perfect quality service have given our members spiritual and psychological sustenance and classic enjoyment. At the same time, we will create greater benefit value and higher brand benefit for our investors and our enterprises, and let our enterprises move towards a better future!

2, the club advantage analysis:

1. What is the starting point of the club? Service? This kind of service is not an ordinary service. The club is committed to the exchange of members between large international multinational companies and excellent domestic enterprises, the exchange of government officials and enterprises, and the establishment of a high-end business dating platform.

2. Environment and hardware facilities of the clubhouse

Superior geographical location: Our clubhouse is located in Jincheng Road, Xiaoshan District, Hangzhou, and our members can reach it within a short drive.

There is a large parking lot: the location of the club is convenient for transportation and driving, which is convenient for our distinguished guests to park;

Independent clubhouse venues and safe facilities create an absolutely private space for our members, who can fully enjoy exclusive and distinguished life.

3. The entertainment items are novel and unique.

Professional dance, strong artistic atmosphere and red wine culture let our members enjoy peace and health!

3. Long-term goals of the club:

It has created a perfect and colorful entertainment and leisure space for many entrepreneurs, politicians, rich people, all kinds of economically affluent women and people from all walks of life, and built an environment more suitable for economic exchanges and a higher platform. At the same time, being a distinguished member of the top private club is also a symbol of personal identity and status and the highest embodiment of self-worth.

Second, marketing and marketing strategies

In the early days of the club, a series of activities were carried out among entrepreneurs, politicians, rich people and all kinds of economically affluent women, and the club was only promoted to a small number of people at the top of the pyramid. ? Mouton Wine Cellar Private Club is a comprehensive wine art club integrating business communication, leisure and entertainment. To provide you with the top club software and hardware conditions in Zhejiang and even the whole country, the most authentic European wine tasting culture, and personalized customized services for members, and also to build a high-end business dating platform for you. ?

1. Send it to government officials and leaders of large enterprises in the form of letters and invitations to introduce our club.

2. Hire a professional company to produce multimedia files with interactive form, coherent content and unified style, and publicize them to entrepreneurs and the rich, making them memorable gifts.

3. The club regularly publishes professional wine magazines, the contents of which are different from ordinary advertising periodicals, aiming at promoting wine culture and building a platform for business friends.

4. Contact the editors and reporters of high-end magazines and newspapers, introduce the club in soft text, and start the brand.

5. Interactive alliance with VIP such as banks, mobile, China Unicom, aviation, golf clubs and domestic five-star hotels.

Three. Operating projects and business income models

1, member

The club attracts government officials, celebrities and successful people. The chambers of commerce, private clubs and gold card customers of Zhejiang Bank in major cities all divide their members into industry committees, and there are special people who are responsible for holding party activities from time to time. Membership can be transferred or resold in value like securities.

Member type; Honorary member, group member, individual member, family member.

Honorary member: RMB.

Company member: RMB.

Family member: RMB.

Individual member: RMB.

Note: the membership card fee can be used as a future consumption fee, that is, pre-stored consumption. And enjoy certain discounts on consumption.

2. French for business projects

Service features of red wine western restaurant:

Seat capacity: bits

Design style: low-key, luxurious and romantic.

Business hours: 7: 00 am-2: 00 am

Menu theme: French western food and other fusion dishes.

Wine list: imported wine, champagne, foreign wine and ice wine.

Pricing belongs to: upscale.

Service function:

L professional sommeliers carefully match drinks before, during and after meals according to each guest's dishes.

There is a VIP banquet hall in the center of the restaurant, with a candle shadow and a cup lamp. While enjoying the fusion dishes, our guests can also sing and dance slowly with their lovers, thus reflecting a higher level of personal life quality. If VIPs are interested in inviting other customers to dance, our professional waiter can make an appointment for them.

L hold business forums and professional wine and vegetable collocation lectures, business dinners, wine tasting parties and celebrations from time to time. Let every guest establish a high-end personal relationship and feel the warmth of home and unexpected happiness and romance.

The promotion of authentic French cuisine and champagne culture, luxurious decoration style, perfect service, model catwalk, musical instrument performance and other talent shows make our members feel extremely honored to dine or receive here.

Commercial activities:

(hold it? Bankers' night and the world's top wine tasting? E.g.)

Objective: To make the clubhouse a real place for successful people to communicate and have fun? Guests feel at home

Purpose: to promote wine culture and establish a wider network of contacts and interests platform for members.

Features: communication, fashion, elegance and luxury.

Number of people: 30

Among them: 10 special guest.

20 members

It is estimated that 10 similar business activities will be held every month.

Multifunctional music box

Box capacity:

Design: luxurious and restrained, exquisite and elegant.

Use area: square meters

Business hours: 65438+ 04: 00 pm-2: 00 am.

Menu theme: exquisite snacks are the mainstay.

Wine list: wine, champagne, iced wine, foreign wine, coffee and tea.

Pricing: upscale

Service function:

L Professional sommeliers carefully select red wine for each guest.

L There is karaoke sound in the box, the sound adopts the world's top audio brand Cardas, and the lighting and other equipment adopts the latest high-tech equipment.

L create an absolutely private self-space for members, and they can enjoy their exclusive and distinguished life to the fullest.

Business dinner, birthday party, private reception.

Top business reception

Number of boxes:

Design: classic atmosphere, king style

Business hours: 65438+ 04: 00 pm-2: 00 am.

Menu theme: mainly French cuisine, Tapa, Kobe beef and other dishes.

Drinks: imported wine, champagne, foreign wine, ice wine.

Pricing belongs to: upscale.

Service function:

L Professional sommeliers carefully match drinks before, during and after meals according to each guest's dishes, so that customers can enjoy our standard sommelier service performance while enjoying fine wine.

L Tailor-made a series of paid services for each member, such as business reception activities, anniversary celebrations, new product launches, birthday parties, masquerade parties, song and dance performances, etc.

Private tea performance

Seats:

Design style: classical, subtle, elegant and attention to detail.

Total area:

Business hours: 65438+ 04: 00 pm-2: 00 am.

Menu theme: exquisite refreshments and various famous teas.

Pricing belongs to: upscale.

Per capita consumption: 168 yuan

Tea Performance: Provide private tea performance service for members 200 yuan/hour.

Service function:

Let our distinguished members sit down and enjoy the private performance of the team of tea artists, which is divided into one person to explain, one to pass the tea and one to caress the piano. The combination of gold, wood, water, fire and earth makes the fragrance of tea refreshing, the music charming and a cup of tea beautiful!

L In the lingering fragrance of tea, it contains the beauty of China tea culture and purifies the hearts of our distinguished members. The tea artists in the clubhouse have extraordinary aesthetic qualities. Based on cultural literacy, the whole process of tea art, from the initial environmental selection, musical instrument preparation, music collocation, to the design of tea art performance, the coordination of the performance process, until the end of the performance process, is carried out from an aesthetic point of view according to the object of tea drinking, the environment of tea room and the different types of tea. So that members can experience the charm, beauty and poor soul of tea while drinking tea, and let members purify their hearts and relax in a euphemistic environment during the whole business reception process.

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