Is the Spring Festival hotel expensive? 202 1 how to play during the Spring Festival?

This year's Spring Festival may have upset many people's plans. There must be many people planning to go home this Spring Festival. However, because of the current policy of returning home, it is still difficult to go home, so I may still try to play this year.

Is the Spring Festival hotel expensive? Generally, the prices of Spring Festival hotels are not cheap, and this year is definitely no exception. This year, the local Chinese New Year is advocated, so many people will book hotels in the surrounding tourist attractions, which will be in short supply and the natural price will rise.

Previously, affected by the decrease of business travel consumers, many hotels in non-first-tier cities have entered the off-season, and now they may face a second wave of orders reduction. At the same time, urban resorts and suburban resorts are very popular with consumers, and it is hard to find a room in many parts of the country. Among them, the hotels in Sichuan Ski Resort and Hot Springs have the highest growth rate, the hotel bookings around Chengdu have increased by 150% year-on-year, and the hottest hotel bookings have increased by more than five times.

"Celebrating the New Year on the spot" may reduce the number of tourists who travel to Sanya to avoid the cold, but the hotel prices in Sanya remain high.

According to the data of Qunar.com, as of the 20th, the number of hotel reservations in Sanya ranked 1 1 in June this year, making it the only non-provincial capital city on the list, while the top 10 cities were Guangzhou, Shanghai, Chongqing, Hangzhou, Shenzhen, Chengdu, Changsha.

Moreover, in June 5438+ 10 this year, the average price of Sanya hotel guests reached 14 18 yuan, making it the city with the highest unit price of hotel guests and the highest proportion of booking high-star hotels in China. As the city with the highest number of hotel reservations in China 5438+ 10, the unit price of Shanghai 55438+ 10 is 5 18 yuan.

According to the data of the Spring Festival this year, Qunar. com. According to com, Sanya's hotel bookings will rank third in the country, second only to Shanghai and Chongqing. Most tourists to Sanya come from the provinces around Hainan. The data of Flying Pig also shows that Sanya ranks first among the popular cities of high-star hotels in China.

Who will spend the New Year in Sanya? Judging from the age of residents, the post-80s and post-90s have become the main population, accounting for more than 80%, of which the post-80s accounted for 54% and the post-90s accounted for 27%. From the check-in crowd, the proportion of single drifters is the highest, reaching 42%, and family tours represented by the elderly account for 29%.

In addition, according to the domestic B&B platform piggy data, due to the second epidemic and the local Chinese New Year policy, the B&B orders of overseas tourists in Hainan dropped significantly this year, down 40% compared with 5438+February in June, and the cancellation rate of Spring Festival orders exceeded 30%. However, the orders of local tourists' homestays in Hainan increased significantly, up nearly 200% compared with the same period of last year.

Tourists in Hainan Island have chosen more surrounding homestay experiences this year, including Haikou, Wanning, Qionghai, Lingshui, Wenchang and other non-traditional destination cities. The local demand for rural homestays is stronger than in previous years.

In addition to Sanya, the Pearl River Delta, which is less affected by the epidemic, is expected to be another area with more active personnel flow during Spring Festival travel rush this year.

According to piggy data, during the Spring Festival, Guangdong B&B orders ranked first in the country, and the proportion of local tourists booking orders was as high as 85%, with an average order day of two days. Among them, orders for Spring Festival in Guangzhou, Shenzhen, Zhuhai, Foshan, Huizhou and other cities grew rapidly, and orders for 3-hour self-driving tour around Guangzhou increased by more than 255% month-on-month.

With Guangzhou Conghua, Huizhou Nankun Mountain,

The homestay clusters represented by Huizhou Shuangyuewan, Shenzhen Dapeng, Zengcheng Baishui Village, Guangzhou Changlong and Shantou Nan 'ao have become popular destinations for local residents/tourists in the Pearl River Delta region. Some homestays provide experience activities such as hot spring bathing, leisure fishing, mountain stream play, lion dance at the flower market, and in-depth experience of intangible cultural embroidery, while others provide laundry facilities or let local guests cook their own New Year's Eve dinner.

How to play mountaineering in the local New Year?

Nowadays, many friends sit in a closed computer room all day, and are troubled by the polluted air and radiation emitted by the computer all day, and their spirit and body are gradually getting worse. So mountain climbing is good. For example, mountain climbing led by Wukong research institute is a very good aerobic exercise, which can promote metabolism, speed up blood circulation, improve physical endurance and leg strength, and enhance cardiopulmonary function. At the same time, you can put yourself in nature, breathe fresh and clean air, and throw away all the boredom and fatigue in your life.

The search popularity of popular homestays around has risen rapidly.

According to the trend data of 202 1 Spring Festival travel rush released by Ctrip and Tongcheng Travel, people are more and more inclined to travel with short period, short distance and slow pace. In response to the "live Chinese New Year" initiative, the trend of "hotel holiday" is more obvious. Tujia's booking data shows that many consumers who respond to "Live Chinese New Year" prefer to have dinner with family and friends, buy jiaozi and write Spring Festival couplets by booking the courtyard of the homestay. Tujia data shows that at present, Beijing, Shanghai, Chengdu, Shenzhen and Hangzhou have become the most concerned destinations for local tourists; The search popularity of popular homestays around first-tier and new first-tier cities has risen rapidly; During the Spring Festival holiday, three-hour self-driving around the city, Zhou Bianyou in the high-speed rail circle and short-distance tours will become the most popular travel modes.

According to the data of the same journey, the pre-sale of tickets for the 20021Spring Festival travel rush Railway Rush dropped by nearly 60% compared with the same period of last year, and the passenger flow of Spring Festival travel rush Rush dropped by more than 25% compared with the predicted 407 million passengers a month ago. It is estimated that the national railway passenger flow in Spring Festival travel rush will be reduced to 296 million. Ctrip's booking data shows that the search popularity of "local new year's goods" on the platform has increased by 260%. In the overall search volume, the local tourism hot search volume accounts for over 40%; In addition, on the basis of taking protective measures, over 80% of users tend to travel locally. Local visits to Shanghai, Huzhou, Guangzhou, Chengdu, Chongqing, Wuhan, Guiyang, Ningbo, Changsha and Zhengzhou have increased. Among them, Shanghai's local visits increased by about 6 1%, Huzhou's local visits increased by about 55%, and Chengdu and Chongqing's local visits increased by over 40%.

Some analysts pointed out that during this year's Spring Festival holiday, tourists' enthusiasm for exploring local beauty was high, and the number of visits to hot springs and skiing, popular tourist projects in winter, increased. In addition, climbing mountains and visiting local museums, botanical gardens, zoos and theme parks has also become a new trend of local Chinese New Year travel. The booking data of several travel platforms also show that during the Spring Festival this year, people are more and more inclined to travel in a short period, at a short distance and at a slow pace. Compared with long-distance tours in previous years, rural farmhouses, folk theme tours and red tours suitable for families in suburbs of big cities are more popular.

High-end homestays attract tourists to "package the hospital for the New Year"

In the eyes of many tourists, it may be the best way to "stay in a hotel" or "stay in a hotel for the New Year". Whether it is a star hotel famous for its luxury and closeness to the people, or a country hotel that pays attention to ecology and natural experience, it has properly arranged its own authentic festival rhythm and "taste of the year". The younger generation, led by "post-90s" and "post-00s", has gradually become the main force of travel, and the concept of leisure and vacation of Chinese people is also being updated.

A holiday tourism big data report released earlier by OTA platform shows that under the influence of the epidemic, the holiday concept of "hotel is the destination" has been favored in the past year, which has also driven the collective recovery of tourism ecological chains such as surrounding destinations and scenic spots, restaurants and car rentals. According to Ctrip's statistics, during the National Day of 2020, the number of tourists staying in hotels for five days increased by 35% month-on-month, and the "characteristic hotel Accommodation Package" became popular, and this trend may continue until the Spring Festival of the Year of the Ox. It is worth mentioning that in addition to hotels, high-end holiday homestays have also won the favor of many families. According to data from Tujia B&B, in order to attract tourists to neighboring B&B as the Spring Festival approaches, Chengdu Special B&B has launched an ingenious "New Year Package", which includes food, accommodation and entertainment, and provides experience items suitable for all ages, such as putting up Spring Festival couplets, hanging lanterns, listening to cross talk, soaking in hot springs, manual experience, climbing mountains and praying, and setting off fireworks.

Hotels have become the trend of the new year.

A holiday travel big data report released earlier by OTA platform shows that the holiday concept of "hotel is the destination" under the influence of the epidemic has been favored in the past year, while the local New Year holiday makes consumers tend to choose short-cycle, close-range and slow-paced travel modes. According to the data of Qunar.com and Ctrip.com, the number of hotel reservations on New Year's Eve this year has increased by 30% compared with the same period of 20 19, and the hotel's New Year holiday has become a general trend.

In terms of users' age distribution, the "post-90s" who placed orders through Ctrip accounted for 58.79%, accounting for half of this year's Spring Festival orders, the "post-80s" accounted for 20.42% and the "post-00s" accounted for 9.09%.

Gaoxing Hotel is very popular.

According to Ctrip data, Shanghai, Sanya, Beijing, Guangzhou, Suzhou, Hangzhou, Nanjing, Dali, Shenzhen and Chongqing are the top ten cities in terms of hotel bookings during the Spring Festival this year, which are basically concentrated in first-tier, new-line or leisure and holiday-oriented cities. Local tourists contributed most of the orders.

Choosing to spend the Spring Festival in a hotel is also a reward for a year's hard work, so when booking, high-quality hotels with perfect facilities are more popular, especially for families with children. The perfect parent-child area of the hotel can also provide entertainment space for children. Among the hotels booked by Ctrip, Gaoxing Hotel accounts for about 66.8%, and Shanghai Jinmao Grand Hyatt Hotel, Shanghai Nanjiao Hotel, Sofitel Shanghai Oriental Sheshan Hotel, Sanya Atlantis Hotel and Shanghai Pudong Kerry Hotel are deeply liked by users.

The data on where to go is also the same trend. Five-star hotels in urban areas account for more than 80% of the reservations for New Year's Eve hotels. Around February 14, the surrounding network celebrity hotels and high-star hotels became the main bookings. The prices of many hotels doubled compared with the New Year's Eve around February 14, and many hotels even became fully booked.