Shocking Poster Design-Who can find me an award-winning poster and attach relevant comments? Thanks!

Huang Hai designed the poster for "Broken Bridge" with a suspenseful atmosphere and full sense of detail. What good posters has Huang Hai designed?

Huang Hai is a very famous graphic design master in China. His work often serves as a model for design students. It is also well-known in the design world. He single-handedly introduced Chinese graphic design to the world. Every movie poster he designed. They are widely circulated and praised by everyone. His posters also contain a lot of Chinese charm. There are also many excellent works of his. Then we will list some of his good works. Come and show it to everyone.

1. The Golden Age

The posters in the Golden Age series are very Chinese. In this main poster, the macro and micro are well done. Ink is originally a relatively small thing. Wang Hai shrunk the character and placed it next to the ink. It's very interesting to compare how big you are and how small you are. Ink is also a very Chinese thing. In this way, the fun is reflected in the poster. Showing the taste of China again.

This series of posters all use the contrast between macro and micro. Huang Hai enlarged the three-dimensional Chinese characters. Insert characters into it. The character is leaning against the tip of the calligraphy stroke. Posters like this are also very interesting.

Similarly, American posters from the Golden Age. It's also amazing. He used the gold projection of the pen as the main body, and then used the silhouette of the gap in the middle of the pen to create the silhouette of the protagonist.

The Japanese version uses a black and white ink style, and the protagonists are two people playing on the mainland. Then ink-like smoke floated around them.

The Korean version uses a watercolor style, with the main character being a close-up of the heroine, surrounded by watercolor paintings.

2. Let the Bullets Fly

In the production of the poster "Let the Bullets Fly", Huang Hai also skillfully used the silhouette technique. In the middle are close-ups of the faces of the three protagonists. Then in their close-up, there is a silhouette of a man holding a pair of guns and wearing a hat.

3. Monster Hunt

The poster of "Monster Hunt" is also a typical example of Chinese style posters. The entire poster is characterized by traditional Chinese style ink paintings. The visual subject is a huge monster. Standing under Yao Monster is a monster catcher holding a whip. The human body

is all black and white. At the top of the altitude report is a characteristic of Chinese painting, the feeling of mountains floating in the distance.

The other poster has a green main body. The monster hunter with a whip stands on the monster's head. The monster opened its eyes wide. The main subject of the poster is the monster's eyes and the green grass on his head.

4. The Taoist Comes Down the Mountain

"The Taoist Comes Down the Mountain" cleverly uses symmetry. There are tall mountains on the left and right sides of the poster. Then the protagonist stands with the basket in the middle. Can anyone find me an award-winning poster with relevant comments? Thanks!

Appreciation of Polish Poster Design

Introduction:

Poland is not only known as the hometown of vodka and the "musical poet" Chopin, Polish poster design is also famous all over the world. Well-known, Poland's graphic classics incorporate the characteristics of various modern art movements in the 20th century

Poland is not only known as the hometown of vodka and the "musical poet" Chopin, Poland's poster design is also famous around the world. Polish graphic classics incorporate the characteristics of various modern art movements in the 20th century, such as Cubism, Surrealism, Expressionism and Fauvism styles. They blend modern art and modern design, blurring their opposition. , has a unique style and extremely high artistic level, and has contributed outstanding cases to the world of advertising design.

The designs and metaphors of Lake Majewski's works are more like the words inspired by his artistic ideas and cultural activities after elaborating the theme. They are an artistic impression of the theme rather than a simple Description, he believes that designing posters is a kind of enjoyment. Therefore, the ultimate shocking power of his posters does not depend on the independence provided by a change without any strong contrast and color. The highest value is the same as that of many Polish posters. Like the color school in poster design, just as he commented on his own style, "unity comes from the academic attitude of things rather than formal dependence."

From the poster of the 13th International Jazz Singers Conference, we can clearly understand Majewski’s style: the jazz singer between the two music stands, his singing is as poetic as picturesque as fire as tea. Singing is expressed with romantic and exaggerated flames, and the communication and association of graphic design deeply attract viewers who are looking forward to this singer's concert. The passionate original image and the designer's movie poster "Jazz of the Past", in the creation There are similarities between the primary and secondary processes. Jazz in the past showed the ups and downs in the dark night, and his playing or singing brought light and hope like fire. The singer's eyes are like those of the Statue of Liberty, which is a visual symbol of the pursuit of light and freedom.

Poster of the 14th Singers' Concert, the flowing and wild blond hair sets off most of the face, neck and shoulders of a young female jazz singer. The designer omitted the rest, allowing people to immediately see the red lips on the face - the characteristics of a singer. The trembling colored threads are reminiscent of the fusion of jazz music and life. The golden warm tone allows the audience to feel to the passion of a jazz singer.

The graphic image of the 15th poster we saw is still that of a woman. The designer cleverly used a facial mask to blur the facial features of the female singer, and also used the words and marks on the mask to enhance the 15th The communication element of the International Jazz Singers Association, the female singer's slightly parted lips erupted with lavender red, concisely and completely successfully communicating with the audience. As for the 16th poster, the graphic design adopts the artistic technique of "still holding the pipa and half covering the face": the female singer's face is replaced by a diamond-shaped color drawing board, and in the center of the drawing board are the singers' unique characteristics --- - Lips with functions of love, life, dialogue, communication, and singing, combining concreteness and abstraction.

Lek Majewski, born on February 23, 1947 in Oztin, Poland, is currently a professor at the Graphic Design Department of the Academy of Fine Arts in Warsaw and chairman of the Warsaw International Poster Biennale. In his 15th In the poster for the 2019 Jazz Singers Club, you can see his new interpretation of the Jazz Singers Club. He used a round road sign symbolizing red lips to represent the diverse combination of jazz singers from all over the world, as well as the "indicative" role of this club in life and art. Function. In the shape of the lips, you can see the idea of ??a pun that symbolizes piano keys rather than teeth. In the upper right corner of the blue sky and daytime background, there is a close-up of the eyes of the singer or the viewer, showing the interaction between the two. The synaesthesia between graphic design images and jazz music.

Using quick sketches to exaggerate the cat with its mouth wide open is our first impression of the 21st poster. With a fairy tale and romantic creative approach, the half-crooked moon buds not only reveal the specific night time, but also resemble the knowing smile of the viewer. Majewski constantly seeks innovation and change, even with the same theme of jazz singers' posters, he brings us a series of graphic classics. The exciting drumbeats of jazz drums are boldly expressed in pointillism tones, which is a magical combination of music and painting art. This is an unusually successful collaboration between the original and secondary processes of creative ideas and creation of the 20th Poster.

Wadmar Swirz is one of the outstanding graphic designers in Poland. The jazz music posters he created use hearty pointillism to express the wildness of jazz music, which attracts both singers and viewers. Interaction between each other; using painting to express music, while letting the rhythm of music flow in the painting. He is good at capturing the charm of jazz singers. His works are full of expressionist artistic techniques. He is familiar with various colors; crayons, acrylics, colored pencils , watercolor and other design tools can be used freely. Each of his graphic works has a strong visual communication function.

Swirtz is very good at designing posters for performing arts. The poster he designed for the American rock musician JIMI HENDRIX is vivid and full of personality, and it perfectly spreads the characteristics of rock music; the brushwork seems to be like this. The graffiti of the composition contains the ultimate philosophy of painting; the wild and vivid brushwork and bright and exciting colors highlight the flamboyant personality of rock music and resist the unique cultural background of society. Pat Modosinek's "Little People" Rock Singer Rolling Stones Poster uses a black and white technique to successfully create the sonorous and powerful characters of the Rolling Stones' "Little People" showing a distinct rhythm, which infects the audience. Allowing them to immerse themselves in the fanatical shock of rock music will naturally trigger people's yearning for the rock era.

Click here for related poster pictures with color impact! "Beijing News" Detailed behind-the-scenes explanation of the Olympic gold medal poster|Listen to me

The Tokyo Olympics have come to an end.

During the Olympics, have your circle of friends been flooded with “colorful” Olympic gold medal posters? In 17 days, the Beijing News’ gold medal poster design team designed the posters for the Chinese Olympic delegation. 38 gold medal winners designed 38 posters.

Behind the high-energy output is the efficient investment of the design team and countless brainstorming sessions.

Listen to me in this issue, we will talk with the design and production team of the Beijing News

Olympic gold medal poster about the story behind the gold medal

poster.

Poster Design: Gao Junfu

Wang Chunqiu:

Senior Editor of the Beijing News Sports News Department

Gao Junfu:

Senior Art Editor of the Beijing News Layout Design Department

Gold Medal Poster Gold Medal Team

Moderator

Yes. It would be more enjoyable and relaxing to just watch the game, but after all, we have the task and pressure of news reporting, especially when we win the gold medal, we are still highly nervous. It felt quite long at first, but then it felt very fast. Now I feel completely relaxed.

Wang Chunqiu

I was busy until late yesterday, putting together the 38 posters and designing a Beijing News poster in the style of the previous Olympic gold medal posters. Entertainment posters from the Olympic Posters Team.

Gao Junfu

There are 12 people in our team. There is also a behind-the-scenes hero, our supervisor Jin Qiu, although he does not show his face in the poster. I had this idea at the beginning and discussed with Toshio that after the Olympics, we would put all the posters together and the visual effect would be more shocking.

Wang Chunqiu

Moderator

I remember the day of August 2nd particularly vividly, as we produced 5 gold medals.

Yes, that day, three gold medals were produced intensively within 15 minutes, including weightlifting, hanging rings, and shooting. We all came together at that time, but we really didn’t expect it to be so dense.

Wang Chunqiu

Actually, we have made some preparations in advance, including the expectation that there may only be one or two gold medals a day, or there may be more than 10 gold medals a day. Whenever there is a slight possibility of winning a gold medal, we have to make the poster first and then send it out as soon as possible.

Gao Junfu

At that time, our prediction was that China should win 35 to 40 gold medals. When Junfu heard so much, he also said that he had received a big job this time.

Wang Chunqiu

Color Impact: A gold medal poster that breaks through the tradition

Version

Style:

Simple< /p>

Host

I have seen many posters from different media and feel that the Beijing News poster is particularly unique and has a particularly strong tone.

Actually, when Toshio and I were discussing the first version of the poster, it was quite conventional. I felt that no matter how I designed it, the visual effect was not very outstanding. At that time, we thought, what effect does the Beijing News’ Olympic poster want to achieve? What key information should we tell everyone? In the end, we believed that the Beijing News’ gold-winning Olympic poster should have four key elements: Which gold medal? Who won it? What event? What result? There are other secondary elements, such as the Olympic Games logo, competition date, Beijing News logo, and promotion QR code.

Wang Chunqiu

Host

So we actually want to emphasize its news nature, which is the number of gold medals China has received.

In fact, this is also considered from the reader's perspective. On the one hand, as national pride is rising day by day, we also want to accurately hit the audience's psychology through posters. This point is actually the number of gold medals. On the other hand, who won the gold medal? Apart from these two points, other aspects are relatively unimportant.

So we try to remove some unnecessary elements as much as possible, and maximize the functionality of the poster - presenting the gold in the most concise state.

Gao Junfu

Color:

Intense

Moderator

Do you think this idea is too much now? Are you causing trouble for yourself?

Choosing colors is indeed difficult. Maybe everyone sees the same color on the poster, but in fact, there are many colors to try during the production process.

For example, for diving, blue is a more suitable color, but blue is different from blue. How to adjust the saturation and brightness of this blue requires a lot of trials.

Gao Junfu

Then there is the number of gold medals. First, you have to match the color of the project, and then you also have to consider the posters made for each gold medal within a day. The colors cannot be repeated.

Wang Chunqiu

Moderator

Quite a headache, right?

Things that require a lot of thinking. In terms of color selection, we think about what kind of color can bring people the greatest emotional fluctuations through some color training perspectives, so as to release more of everyone's pride in Chinese sports.

Therefore, our color selection breaks away from the traditional Chinese color matching and uses many more radical, modern and sporty colors with strong contrast. Because this time it is mainly distributed on new media platforms, there is no need to consider the issue of printing colors. We boldly use RGB color tones to give people a very intense and out-of-the-box feeling.

Gao Junfu

Picture:

Shocking

Host

Teacher Wang will give tips for posters Do you have any opinions?

I will still give my opinions. Junfu is definitely more professional in color matching, and we trust him very much. We mainly look at which picture is best to use.

I remember there was a picture of weightlifting at that time. Toshio wanted a picture of him holding a barbell sideways, but we found a picture of an athlete roaring in celebration, which we thought was more impactful. Later, after everyone discussed it, we felt that maybe this more imposing picture would be better. Design teams often have discussions like this.

Another time that impressed me deeply was the picture used on the poster of Ma Long winning the gold medal. The picture I was looking for at that time was a picture of Ma Long serving a topspin ball. It was originally a horizontal picture, but later I turned the picture upside down because everyone called Ma Long the Dragon Team. I thought it had a meaning that the dragon looks up to see the gold medal. At that time, I gave the picture to Toshio, and he also took a liking to it at first sight.

Wang Chunqiu

Values:

Gold medal posters are not just about gold medals

Bao Hongguang, chief editor of the Sports News Department:

p>

In the men's 100-meter semi-finals, Su Bingtian advanced to the final with a time of 9.83 seconds, becoming the first Chinese to stand on the Olympic men's 100-meter final track. We broke the rules and made a poster for this contestant who was not the champion. The copywriting used ChineseSuperman, in which SU was enlarged.

Sincere cooperation: behind-the-scenes anecdotes under high pressure of timeliness

Host

Is the main reason for the heavy task this time due to the timeliness of production?

Wang Chunqiu

The host

I’m afraid, I’m afraid.

Wang Chunqiu

Moderator

Do the two teachers have any behind-the-scenes stories about the gold medal posters that you think are particularly worth sharing?

There are many interesting things When we are in a hurry, some unpopular projects will suddenly surprise us and exceed our expectations. For example, in the windsurfing event, Lu Yunxiu competed in several rounds, which was also relatively complicated. In the third round, she only got 25th place, so it seemed like she was definitely out of luck. But the rule is that the worst result can be cancelled. After the total points were calculated, she actually won the first place. We quickly called Toshio who was resting at home.

Wang Chunqiu

Host

Were you not at work at that time?

Yes, at home. It's impossible to keep an eye on me at work forever. A lot of work is done at home.

Gao Junfu

However, although we were panicked at the time, we were still very happy. China could also win gold in such a project that is not strong.

Wang Chunqiu

Host

Do you think this cooperation is pleasant? Are there any differences of opinion and the need for compromise?

< p> Let’s not talk about compromise. There are some objective factors that we have no control over. For example, the frontline cannot send back suitable pictures.

Gao Junfu

Yes, to be honest, there are some unpopular players with very few pictures. Three galleries have been viewed, and there are only one or two. Sometimes we can only make passive choices. But we know for sure that Toshio is the chief designer, and he will try his best to adjust it to a color system that best combines with this gold medal-winning character.

Wang Chunqiu

Everyone is very experienced, and their dedication to this matter is visible. So instead of saying that everyone has conflicts with each other, it is better to say that we actually help each other to find out. If there are some unsatisfactory situations, I will try my best to make supplements. If I don't do a good job here, Chunqiu will help me make up for it in the picture selection.

Gao Junfu

Yes. If we don't choose a particularly suitable picture here, we still feel confident, because in the end Toshio came to give us the details, and we feel more at ease because we have done enough in the preliminary work, and we can also do it in our daily communication. A tacit understanding is formed, so we can trust each other without saying too much.

Wang Chunqiu

Poster product: a new form of content communication

Moderator

What are the advantages of posters?

Actually, what I want is to conquer the world with my appearance. I just want to achieve the effect of "people are looking for him thousands of times, but that person is in the dim light", so the vision must be impactful.

Wang Chunqiu

The poster combines many elements into one point, and then summarizes many elements through this one point, so it encourages readers to let them diverge.

Gao Junfu

Moderator

Compared to a text message of dozens of words, posters can convey information more quickly and directly.

Gao Junfu

Host

Then what is the difference between it and news pictures? News pictures can also convey information

News The information in the pictures is relatively simple, because there is copywriting on the posters, and we have our own subjective processing of the pictures. Therefore, posters can communicate more accurately and quickly than news pictures.

Looking back at the history of posters, which may be more than 200 years ago,

The first function is to stimulate, the second is to convey, and the third is to impress.

Posters are more in line with readers’ needs for information understanding in the current era of information explosion. Posters are gradually turning from a promotional material into a content product.

Gao Junfu

Host

As a content product, what makes a poster a good poster?

In fact, many media The way of thinking used when making visual material products is still a relatively traditional text thinking mode. The so-called making a picture is actually basically code words on the picture, and a lot of information is still conveyed through words. But in fact, we all have this feeling in this era. For example, when watching Douyin or Moments, we basically won’t look at something for more than two seconds. If the thing doesn’t attract me, it will be “swiped” away quickly. . Therefore, when we make posters, we must convey information as concisely, accurately and quickly as possible.

For example, like this epidemic poster, Beijing may be cleared today. Thinking from the reader's perspective, the poster only needs to convey the message "Beijing is cleared". If you want to know more, you can search for more detailed reports.

Gao Junfu

Moderator

Are there different requirements for editing "online posters" and newspaper layouts?

Newspapers It has too many things to control, and the picture is just one element of the entire layout. But in new media, the screen is so big, this picture actually fills the entire screen, so the attention can be completely focused on the composition of this picture.

Wang Chunqiu

Winter Olympics Battle Again: The Next Plan of the Poster Team

Host

This time the Tokyo Olympics mission has been completed It’s done, what are the next plans?

The Winter Olympics are very close, and we will definitely still make posters. And we dare to say that it will not be worse than the one in Tokyo, only better. In this regard, we are still confident.

Wang Chunqiu

Gao Junfu

Host

Posters were probably hand-painted 200 years ago, and then In recent decades, it has been computer production. In the future, as technology advances, there will be other possibilities. For example, there are some posters now, which are no longer two-dimensional static pictures, but a dynamic picture.

Gao Junfu

Host

Looking back on the past 17 days, the athletes fought hard on the field, and we felt both nervous and fulfilled at the back. The final result of the Olympic poster was pretty good.

In terms of dissemination, relying on the likes of colleagues, they all reposted it as soon as possible, including some well-known athletes, so that the dissemination of the poster achieved a relatively good effect. This is also a motivation. We will definitely do better when we make posters for the next competition, and we will not continue the style of the Tokyo Olympics. We will definitely change to another way and innovate again.

Wang Chunqiu

When doing this, the newspaper gave us a lot of freedom and tolerance, allowing us to truly design products from a visual way of thinking. I think this is unprecedented. I also believe that this degree of freedom will become greater and greater in the future, and we will be able to design and produce more and better products. The Tokyo Olympics gold medal posters are different from traditional posters in the past. The most important thing is that we increasingly respect the aesthetic and reading styles of this era, and also respect the professionalism of colleagues in each department, and have excellent leaders to control the entire direction. ,So it is an inevitable result that we have good products.

Gao Junfu