How should the planning, construction and management of cross-border electronic commerce Industrial Park be standardized?

The planning, construction and management norms of cross-border electronic commerce Industrial Park are two different issues, one is pre-planning and the other is post-management. For example, building a regional cross-border electronic commerce gathering center will attract a large number of cross-border electronic commerce enterprises to gather by building a mature development environment in cross-border electronic commerce, and strive to become a regional cross-border electronic commerce enterprise gathering center in the Yangtze River Delta in terms of the number of online merchants and business scale.

Become a pilot carrier in cross-border electronic commerce, and actively strive to become a pilot carrier of cross-border electronic commerce service in a certain city. According to the requirements of the pilot, we will actively innovate in the fields of system, management and service, and explore a new management model that is suitable for the development of cross-border electronic commerce and can be replicated and popularized.

Create an offline platform for online free trade zones. Actively connect with the construction of online free trade zone, accelerate the construction of a development environment that meets the needs of people, logistics, capital and information flow in online free trade zone according to the requirements of offline platform of online free trade zone, plan qualified development space, and strive to become an offline platform of online free trade zone.

Spatial layout:

By integrating regional industries and related supporting resources, cross-border electronic commerce Industrial Park plans to select Liangzhu Zhigu Block, which is located in the core area of Liangzhu New Town, with a planned total land area of about 4.6 1 km2, and strives to complete the overall construction of the park in 5- 10.

Adjacent to the ring highway exit, the park is mainly composed of three blocks:

Functional zoning: scientific orientation, "one park and five districts"

According to the existing industrial base and distribution of supporting resources of cross-border electronic commerce Industrial Park, the development orientation of the park and the needs of cross-border electronic commerce's export customs clearance, bonded warehousing, warehousing and logistics business are considered as a whole, and five major functional areas are planned, and e-commerce gathering area, logistics warehousing area, customs clearance supervision area, industrial comprehensive supporting area and business life supporting area are built.

E-commerce gathering function area provides enterprises in the park with a business area suitable for cross-border electronic commerce business. In addition to providing office space for e-commerce, another key function of e-commerce gathering functional area is to provide convenient and practical storage space and services for cross-border e-commerce. Through the construction of large-scale standardized warehousing and the use of information technology such as IFID electronic tag technology, the warehousing process is optimized and the warehousing cost is reduced.

Relying on the needs of online merchants, the logistics and warehousing functional area attracts well-known domestic and foreign express delivery enterprises and third-party warehousing enterprises to settle in. In order to encourage express delivery enterprises to move into regional distribution centers, realize door-to-door logistics services, save express delivery time and cost, provide logistics warehousing services for online merchants inside and outside the park, and radiate online merchants in the whole province and even the Yangtze River Delta region.

The customs clearance supervision function area, together with the customs, commodity inspection and other departments, set up a customs clearance supervision place in cross-border electronic commerce in the park to provide customs clearance services for cross-border electronic commerce's import and export goods.

The industrial comprehensive supporting functional area will be a professional, comprehensive and practical comprehensive service functional area covering third-party platforms, payment, finance, credit, photography, agency operation, creativity, promotion, training, software, etc. The e-commerce industrial chain will be optimized and lengthened, providing one-stop comprehensive services for network operators inside and outside the park and radiating network operators in the whole province and even the Yangtze River Delta region.

The supporting functional area of commercial life focuses on the supporting blocks in the southwest area. Through the supporting functional areas of business life, we will improve the comprehensive service functions of business life such as residence, leisure and entertainment in the park, enhance the attraction of the park to talents, and let talents not only come in, but also stay.

Key points of recent construction: "two platforms and three supporting facilities" to ensure the smooth completion of the park.

In the near future, the park will focus on five major areas 12 projects, such as online gathering platform, cross-border electronic commerce customs clearance supervision service platform, logistics storage facilities, industrial comprehensive facilities and business living facilities, and strive to complete the construction in 5- 10. The park has basically formed a perfect functional zoning pattern of "one park and five districts", with two platforms and three supporting systems relatively mature.

Network business gathering platform project accelerates the construction of four key projects of an e-commerce industrial park, such as Liangzhu Base, Whole Wheat Building, Yifeng Phase III and Phase IV, and combines the existing Yifeng Phase I 1 Building (Hall B) and Liangzhu Technology Incubation Building (Times Building) to form the main platform for network business gathering in the park. Liangzhu base of e-commerce industrial park is planned to be an industrial cluster integrating e-commerce, high technology and internet information services. Whole wheat building is the headquarters building of a whole wheat e-commerce company, which will introduce and gather a number of cross-border e-commerce import and export product suppliers.

Cross-border electronic commerce customs clearance supervision service platform project actively applied to a municipal party committee and municipal government to become a service pilot and park in cross-border electronic commerce, and actively sought the support of a customs, commodity inspection, national tax, foreign management and other institutions to build a customs clearance platform for import and export in cross-border electronic commerce. In the near future, suitable industrial plants will be selected for renovation in the park, bonded warehouses will be actively declared, and customs clearance supervision points in cross-border electronic commerce will be established as the main platform for customs clearance of import and export business in cross-border electronic commerce. According to business needs, apply for the construction of a long-term bonded logistics center.

Logistics and warehousing supporting projects will focus on the construction of warehousing and logistics center in the core area in the near future. The third and fourth phases of Yifeng Project will build a warehousing and logistics center with an area of about 300,000 square meters, and introduce major domestic and foreign logistics express delivery enterprises and third-party warehousing enterprises to provide convenient and efficient warehousing and logistics services for e-commerce enterprises in the park. In the long run, the expansion area will build a large-scale warehousing and logistics base, which can radiate the network merchants in the whole province and even the Yangtze River Delta region.

The industrial comprehensive supporting projects will focus on four major projects: Zhong Chao E-commerce Village, Zhejiang Industrial Design City, Yifeng Phase III and Yifeng Phase IV. Zhong Chao Dianshang Village will build and operate a large number of users at home and abroad, and build a "unified service platform integrating big customs clearance, big data and big foreign trade"; The project of Zhejiang Industrial Design City plans to build three modules: international industrial design outsourcing base, international industrial design incubation base and international industrial design talent service, which will provide high-quality product design services for the park; Yifeng Phase III and Yifeng Phase IV projects will plan comprehensive service supporting blocks such as third-party platform, payment, finance, credit, photography, agency operation, creativity, promotion, training and software. Through the construction of four major projects, we will build a perfect industrial supporting system in cross-border electronic commerce and radiate the whole park.

Commercial life supporting projects will focus on three major projects: AEON Meng Le City, Zhongqingtou Cultural Square and Vanke Future City. Aeon Meng Le City is a large-scale commercial complex project, covering supermarkets, restaurants, cinemas and other businesses; Zhongqingtou (a) Cultural Square plans to build Zhongqing Grand Theatre, Theme Experience Street, Zhongqing Creative Park and naked 3D Dream Square. To build a one-stop high-end cultural industry service platform; Aeon Meng Le City covers residential areas and main commercial streets. After the completion of the four major projects, it will provide strong business and life support for the park.

Three supporting systems and two guarantees to build a high-quality industrial ecology

Improve the infrastructure, solve the problems of office, life and business in Liangzhu cross-border electronic commerce Industrial Park, speed up the construction of Liangzhu Base and Whole Wheat Building in the e-commerce park, and consolidate the gathering platform of online merchants in the park; Improve the living and business environment. Recently, driven by three key projects, AEON Meng Le City Project, Zhongqing (a certain) Cultural Square Project and Vanke Future City, we will focus on promoting the construction of supporting blocks in the southwest of the park and comprehensively solve the supporting problems of finance, catering, shopping, leisure and entertainment in cross-border e-commerce parks; Improve optical cables, roads, transportation and other hardware facilities to ensure smooth information and traffic; At the same time, the traffic conditions between the park and the urban area will be continuously optimized to achieve seamless connection with the main urban area and smooth flow of people.

The key point of optimizing trade matching is to optimize the two major trade matching in cross-border electronic commerce-logistics and payment. The first is to improve the level of logistics support. Construction of Liangzhu Zhigu Logistics Warehouse Center and Jinhengde E-commerce Park Phase II Logistics Warehouse Center. Relying on the logistics storage center, a group of international logistics, express delivery and other enterprises are selected to conduct business docking with the cross-border e-commerce logistics storage center (cross-border e-commerce park) to provide international logistics services for cross-border e-commerce enterprises that have settled in the center (park). Strengthen the construction of public overseas warehouses, support qualified cross-border electronic commerce enterprises to rely on the construction of overseas warehouses, and provide trade, warehousing, distribution and after-sales services for other small and medium-sized cross-border electronic commerce enterprises in the park. Promote the construction of a number of overseas warehouses, support major enterprises in the park, such as whole wheat and product e-commerce, or introduce third-party enterprises to establish a number of overseas warehouse bases in key countries and regions under the guidance of government policies, and adopt market-oriented operation for enterprises in the online free trade zone to reduce the cost and risk of overseas warehouse construction of individual enterprises and improve the efficiency of cross-border logistics. The second is to improve the level of payment security. Strengthen cooperation with banking institutions and third-party payment institutions and explore the provision of payment services for cross-border electronic commerce; Encourage banks to provide cross-border RMB settlement services for cross-border electronic commerce, and promote banks and payment institutions to accelerate product innovation, improve cross-border payment services and improve cross-border payment efficiency.

Improve the service package, constantly explore the establishment of import and export trade management service mode designed according to the business characteristics of cross-border electronic commerce, so that enterprises can enjoy more convenient and efficient supervision services, and actively open the business management interfaces of foreign trade filing, customs declaration, inspection and quarantine, settlement of foreign exchange and tax refund in the park, so as to provide one-stop management services for enterprises in the park to carry out cross-border electronic commerce. In addition, improve industrial professional services. Encourage industrial-related financial services, third-party platforms, photography, creativity, promotion, training, third-party warehousing and other supporting services in cross-border electronic commerce, and improve the level of industrial support in the park. Encourage the development of comprehensive supply chain service enterprises in cross-border electronic commerce, and provide comprehensive services such as finance, customs clearance, logistics, tax refund and foreign exchange for small and medium-sized enterprises.

Strengthen policy support to meet the needs of cross-border electronic commerce's rapid development, increase policy support, make full use of various policies issued by governments at national, provincial, municipal, district and street levels to support cross-border electronic commerce's development, give full play to supporting policies such as industrial policy, trade policy, fiscal and taxation policy and financial policy, boldly explore, study and implement new encouragement and support policies, strive to promote policy innovation in terms of talent service and financial support, and establish a long-term guarantee mechanism to promote cross-border electronic commerce. For enterprises and platforms with high correlation and obvious driving effect, we will implement special policy inclinations in land, capital, electricity consumption and fees, and strengthen policy support.

Strengthen the talent guarantee, promote the talent introduction and training project in cross-border electronic commerce, improve the talent introduction, training and incentive mechanism, open a "green channel" for talent introduction, vigorously introduce professionals and high-end talents who are qualified for cross-border electronic commerce's marketing services, big data analysis, cross-border logistics services and online financial services, tap the potential of talent resources through various ways such as internal teaching, external introduction and borrowing wisdom, and build a highland for talent gathering in cross-border electronic commerce. Borrow brains from relevant functional units and departments and introduce management service talents. Take the way of school-enterprise cooperation to cultivate professional talents in a directional way. At the same time, it attracts talents for the society, and trains high-level talent teams through high-paying employment, technology shareholding, and entrepreneurship of overseas students.