Light skills in commercial photography

Lead: What are the skills of commercial photography? Let's take a look!

1, the light control is more accurate.

The biggest difficulty in advertising shooting lies in the uncertainty of standards and requirements: the photographer should not only provide convincing results in image accuracy, but also meet various assumptions and requirements of customers in visual experience? Since you are willing to pay a lot of money for professional photographers, it is not surprising that customers are picky about details. Sometimes, it takes several efforts to get the shooting results, just because of the customers? It doesn't feel right This sentence is going to be completely changed. It is not difficult to imagine the extremely high requirements for photographers' skills and grasping ability.

2. Absolute requirements of transparency, texture and color.

In business portrait shooting, you may also meet very picky customers, but customers are more concerned about whether the photos look beautiful enough, and there are almost no restrictions on the photographer's shooting methods; For advertising photographers, no matter what kind of effect they pursue, they must take the complete performance of the product as the premise: the details, levels, colors and textures of the product cannot be discounted. Therefore, there are many restrictions on photographers' methods of shooting advertising products. Many methods widely used by photographers in other fields, such as large aperture and shallow depth of field, slow door blurring, perspective exaggeration and deformation of telephoto wide-angle lens, are not applicable to advertising photographers. It is precisely because of the limited lens language that can be used that it is more important to use light in advertising product shooting.

3. Hardware and? Software?

People are often impressed by the huge lighting equipment in professional studios. In fact, for the equipment used in professional advertising photography, they are often just? Tip of the iceberg? .

4. Is the advertising photography industry famous? Fight for hardware? Tradition.

In the real high-end advertising shooting scene, you can see almost all the top equipment brands: Profoto studio flash, Sinar, Hasselblad camera, digital back, Eizo display? About the photographic equipment? Luxury carnival? . The advertising industry is used to evaluating the comprehensive strength of photographers through hardware? Whether it is absolutely necessary or not, the grade of your equipment should at least match the grade of the shooting project. In the face of more critical high-end customers, photographers often prefer to rent equipment at a high price rather than lose points in the eyes of customers.