Brief introduction of Yin Chao

Yin Chao, born in 1980s, is the youngest cutting-edge fashion photographer in China. As he said, he has always completed every shot according to the guidance of his inner voice.

Appreciating those photos taken by Yin Chao is like walking on the streets of Paris. Fashion factors fill every narrow or bright space, like britpop in my ear, with a touch of nostalgia and delicate emotions. More like feeling full of rock enthusiasm, fanaticism and arrogance, and many, many ... women's charm and gentleness, men's momentum and strength, women's coveted luxury, men's eyes that want to talk and rest. All this is the consciousness floating in the depths of his soul, which brings us what he called: a little surrealism. Very beautiful.

Working hours are the most relaxing time for him, and many inner feelings are released at the moment when the flashback of lights is generated, and his inner feelings and sensitivities are released. Yin Chao enjoyed shooting to his heart's content. That kind of freedom is the fusion of full devotion and talent. Only when full investment and inspiration are continuously released and immersed, can every shining inspiration be immersed in the shot picture, and the shot works are naturally moving.

The ultimate is what he asks of himself, and it is also what the planner asks of a mature photographer. Therefore, more often, the ultimate understanding of Yin Chao is an attitude and an expression. In fact, the ultimate is a realm. That kind of realm is from the heart, the accumulation of life, the natural sensitivity to art, and the love and investment in photography. This is also a kind of accomplishment for people who have made extraordinary achievements in a certain aspect, because they can always clearly feel the guidance of some emotion in their hearts and quietly listen to the story of the subject in their hearts.