How to do online marketing to attract users?

Marketing is a means of studying and influencing people. Marketing behavior is full of our lives. Pushing app information on mobile phones, advertising on TV, and posters in elevators are all marketing behaviors. No matter online or offline, no matter how marketing behavior changes, the ultimate goal is still to attract users' attention and directly or indirectly transform user behavior, thereby achieving some kind of commercial value. The core of marketing is to attract users. Only by attracting users, users are interested in brand products and can meet certain needs of them can the ultimate goal of marketing be achieved. So, how can we attract users? 1. Who are the users? First, we need to figure out who the users are. The more detailed the user portrait is, the better it will be for us to fully understand the user and accurately identify the user. Accurately identifying the user can help us find the true feeling for the product. Interested groups, find users with strong intentions, and find groups with similar needs and preferences. For example, if a photography organization wants to launch a photography selection event, it must start from the keyword "photography" and analyze what the user characteristics are. Targeted marketing plans can be formulated for these users. On the one hand, marketing plans can be formulated based on the similar characteristics of these users, which can improve the pertinence and effectiveness of marketing tools and also reduce marketing costs. 2. Where are the users’ points of interest? The so-called points of interest are things that the user is interested in. Activity content can be designed based on the user’s points of interest. To understand the user's points of interest, we must get closer to the user based on the user's characteristics. The closer we are to the content of the scene where the user's needs occur, the more likely it is to arouse the user's interest; the closer we are to the user's psychology and human nature, the more likely it is to arouse the user's interest. interest. Let’s continue to take the above photography competition as an example. The main users are photography enthusiasts. We highlight the event prizes, capture the users’ points of interest, and tell them that they can get professional photography equipment by participating in this event to attract users. 3. Let users determine that the product meets their needs. This means that users are convinced that this product can meet certain needs of their own, help solve certain problems, and bring them some expected value. Taking the photography selection event as an example, after users participated in the event, they exchanged photography techniques with other contestants. Those with the highest votes also received equipment prizes, which satisfied all aspects and met the needs of users to participate in the event. The biggest advantage of online is the retention and accuracy of data, which is more comprehensive and efficient. Create an event for free - no limit on the number of voting events, no limit on visits and traffic, and no limit on the number of players. Multi-dimensional anti-vote prevention - ensuring the authenticity and validity of each voting event data and maintaining fairness and justice. Safe and stable - powerful cloud server cluster, BGP line and CDN acceleration ensure the stability and smoothness of large-scale events. Super event promotion, authoritative media publicity - select the influence of activities and organizers, and enhance the commercial value of enterprises, brands, associations and other organizers.