Retail Highlights of China Guangfa Bank

On June 15, China Guangfa Bank’s Meituan Unbounded co-branded credit card was officially released.

It is reported that this card focuses on new consumption trends and organically integrates the special rights and interests of the Meituan platform, the exclusive rights and interests of the GF Credit Card Gold Card and the exclusive advantages of the Unbounded Card, bringing users the ultimate unbounded experience. After the user successfully applies for the card, there is no need to wait for the physical card to be issued. He can go directly to the nearby Guangfa Bank branch to activate it, and immediately activate the Meituan takeout cash coupon worth 360 yuan or the Dianping meal coupon worth 200 yuan, and enjoy saving money on consumption and drawing pens. Red envelopes and other multiple benefits.

Users use the Guangfa Bank Meituan Unbounded co-branded credit card for consumption Photography: Yang Yi

This is another important development for Guangfa Credit Card to accurately focus on young customers and continue to delve into the consumption scenarios of large platforms. In recent years, as an industry leader, GF Credit Card has repeatedly joined hands with strategic partners to launch a series of high-quality co-branded credit cards such as Huawei, JD.COM, Didi, and Ctrip, leading the domestic credit card industry to continuously explore large-scale platform consumption scenarios and achieve excellent results. score.

The relevant person in charge of Guangfa Credit Card said that Meituan, as a leading platform for instant retail and service retail, has advantages in high-frequency consumption scenarios and young customers. The strategic direction of the consumer financial services market is highly consistent. Through cooperation with Meituan, GF Credit Card brings professional and high-quality financial services into users’ high-frequency consumption scenarios, uses rights and interests to inspire users to effectively release their consumption potential, and promotes consumption recovery with practical actions. The practice of taking into account and comprehensively implementing policies to release consumption potential and promote the sustained recovery of consumption.

According to data, China Guangfa Bank is one of the earliest national joint-stock banks in China to explore the credit card business. Since the issuance of China's first real credit card in 1995, its credit card business has been performing strongly, and its core indicators such as cumulative card issuance volume, credit balance, and non-performing rate have continued to maintain its leading position in the industry. At the end of 2021, the cumulative number of cards issued officially passed the "100 million mark."

This cooperation is also the first time Meituan’s co-branded card business has cooperated with a national bank. A relevant person in charge of Meituan said, "Meituan's co-branded credit card is a good helper for Meituan users to enjoy a better life. Meituan's business covers more than 2,800 counties, districts and cities across the country. Through cooperation with national banks such as China Guangfa Bank, it can be used in the past On the basis of cooperation with regional banks, we will popularize personalized, high-quality, safe and reliable credit consumption services to a wider range of business areas, and strive to create a better consumption experience for users. "

According to it. According to reports, the existing cooperation between Meituan co-branded credit cards and regional banks is being further deepened. Since the beginning of this year, Meituan has launched a series of innovative products focusing on the new direction of in-depth cooperation between customers and scenarios, such as the Girls’ Card issued in cooperation with Xiamen Bank, and the BETTER Card issued in cooperation with Jiangsu Bank, focusing on new white-collar workers and fresh graduates in the workplace. meet the financial management needs of new citizens such as students.

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